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Pengaruh Judul Clickbait terhadap Persepsi Kredibilitas Berita Online di Kalangan Mahasiswa Leo Stepen Aprison; Delfan Eko Putra
TSAQOFAH Vol 6 No 3 (2026): TSAQOFAH: Jurnal Penelitian Guru Indonesia
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.10174

Abstract

The development of online media encourages the use of news headlines that attract readers’ attention, including clickbait headlines. This practice has the potential to influence readers’ perceptions of news credibility because the headline is the first element assessed before the news content is read. This study aims to analyze the effect of clickbait headlines on perceptions of online news credibility among university students. This study used a quantitative approach with an explanatory survey design. The research respondents consisted of 20 students selected through purposive sampling with the criterion of having accessed or read online news. Data were collected using a closed-ended Likert-scale questionnaire consisting of 16 statement items. The research instrument was declared valid, with validity values ranging from 0.842 to 0.960, and reliable, with a Cronbach’s Alpha value of 0.983. Data were analyzed using simple linear regression. The results show that clickbait headlines have a significant effect on perceptions of online news credibility, with a significance value of 0.000, a correlation coefficient of 0.962, and a coefficient of determination of 0.925. This finding confirms that news headlines play an important role in shaping perceptions of digital media credibility. The conclusion of this study indicates that the use of clickbait headlines needs to be managed ethically so that they remain attractive, accurate, relevant, and in accordance with the principles of digital journalism. The implications of this study provide a practical basis for online media managers in composing news headlines that can attract readers’ attention without reducing information credibility.
Pengaruh Konsumsi Berita Online terhadap Tingkat Kepercayaan Mahasiswa pada Media Massa (Studi pada Kompas.com) Yoselia Fira Agustin; Delfan Eko Putra
TSAQOFAH Vol 6 No 3 (2026): TSAQOFAH: Jurnal Penelitian Guru Indonesia
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.10175

Abstract

The development of digital media has changed students’ patterns of obtaining information, particularly through online news portals such as Kompas.com. This study aims to analyze the effect of online news consumption on the level of students’ trust in mass media. This study used a quantitative approach with an explanatory survey design. The research respondents consisted of 20 students selected through purposive sampling based on the criterion of having accessed or read news through Kompas.com. Data were collected using a closed-ended Likert-scale questionnaire consisting of 16 statement items, namely eight items for the online news consumption variable and eight items for the student trust level variable. Data were analyzed using descriptive statistics, validity testing, reliability testing, and simple linear regression. The results show that online news consumption has a positive and significant effect on the level of students’ trust in mass media, with a regression coefficient of 0.797 and a significance value of 0.000 < 0.05. The coefficient of determination value of 0.954 indicates that online news consumption explains 95.4% of the variation in students’ level of trust. This finding confirms that online news consumption plays an important role in shaping students’ trust in mass media. The implications of this study provide a basis for digital media managers to improve the quality of news presentation that is credible, informative, and relevant to student readers.