Article Per Year (5 Year)
p-Index From 2021 - 2026
2.42
P-Index
This Author published in this journals
All Journal Jurnal Dakwah Tabligh Jurnal Pekommas Jurnal Mirai Management Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Penelitian Kesejahteraan Sosial Dirasat Islamiah: Jurnal Kajian Keislaman Jurnal Penelitian Pendidikan Indonesia Celebes Journal of Community Services INQUBATE
Ernawati
Universitas Islam Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Physics Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
ANALISIS EVALUASI KINERJA KARYAWAN SEBAGAI UPAYA MENINGKATKAN DAYA SAING PERUSAHAAN PT. INDAH LOGISTIK CARGO KOTA MAKASSAR Sri Wahyuni Abd Latif; Ernawati
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 1 No. 2 (2025): Februari 2025
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/bisnis.v1i2.40

Abstract

Kata Kunci:  Daya Saing, Evaluasi, Kinerja Karyawan. ABSTRAK Penelitian ini bertujuan untuk mengetahui (1) Sistem evaluasi kinerja karyawan untuk mendukung peningkatan daya saing PT. Indah Logistik Cargo Kota Makassar, (2) Dampak dari peningkatan evaluasi kinerja karyawan terhadap daya saing perusahaan PT. Indah Logistik Cargo Kota Makassar.  Jenis penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Waktu dan Lokasi peneletian dilakukan selama 1 bulan. Jl. Teuku Umar Raya No.87, Kaluku Bodoa, Kec. Tallo Makassar, Sulawesi Selatan. Peneliti melakukan pengumpulan data dalam wujud data primer dan sekunder. Penelitian ini menggunakan metode kualitatif dan menggunakan teknik pegumpulan data yaitu observasi, wawancara dan dokumentasi kemudian data yang diperoleh diolah menggunakan metode reduksi data penyajian data dan penarikan kesimpulan.  Hasil penelitian menunjukkan bahwa (1) Sistem Evaluasi yang digunakan dalam mengevaluasi kinerja karyawan adalah formulir evaluasi kinerja seperti ini berisi penilaian-penilaian dalam pilihan cheklist. Tim penilai cukup mencentang pilihan tersebut dan alat ukur Key Performance Indicators (KPI) (2) Dampak Dari Peningkatan Evaluasi Kinerja Karyawan Terhadap Daya Saing Perusahaan PT. Indah Logistik Cargo Kota Makassar, dengan menilai kinerja karyawan perusahaan dapat mengidentifikasi peluang peningkatan, memotivasi karyawan untuk bekerja lebih baik. Dengan pemberian evaluasi kerja memacu kinerja karyawan karena ini membantu identifikasi kekuatan dan kelemahan karyawan. 
Efektivitas Penggunaan Sosial Media Sebagai Sarana Promosi Dalam Upaya Meningkatkan Penjualan Toko Maxi Store Perintis Fitri Amanda ramadani; Ernawati
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 2 No. 1 (2025): Agustus 2025
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/bisnis.v2i1.213

Abstract

Studi ini memiliki tujuan untuk untuk mengetahui seberapa efektif toko maxi store dalam mempromosikan produk barangnya di sosial media . Jenis penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif dan pengumpulan data dilakukan melalui metode wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa pendapatan mengalami peningkatan setelah mengenal dan menggunakan sosial media ini dibuktikan dengan sosial media pelanggan lebih banyak mengetahui produk-produk yang ada pada toko maxi store. efektivitas dari penelitian ini menyoroti pentingnya media sosial sebagai sarana promosi dalam upaya meningkatkan penjualan ditoko maxi store, penelitian ini memberikan dampak signifikan bagi toko maxi store dalam pengelolaan strategi pemasaran. Temuan penelitian menunjukkan bahwa media sosial, terutama platform seperti instagram, whatsapp dan facebook terbukti efektif dalam meningkatkan penjualan
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada UMKM Kuliner Di Pasar Cidu Kota Makassar Alya Nurhusna; Ernawati
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 2 No. 2 (2026): Februari 2026
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/k90m8698

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh kualitas pelayanan terhadap tingkat kepuasan pelanggan pada UMKM kuliner yang berlokasi di Pasar Cidu, Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui observasi, penyebaran kuesioner, dan dokumentasi, serta dianalisis menggunakan regresi linier sederhana. Hasil analisis menunjukkan bahwa kualitas pelayanan memiliki pengaruh yang signifikan terhadap kepuasan pelanggan (t hitung = 17,851 > t tabel = 1,987; signifikansi 0,000 < 0,05). Variabel kualitas pelayanan memberikan kontribusi sebesar 76,5% terhadap kepuasan pelanggan, sementara sisanya dipengaruhi oleh faktor-faktor lain yang tidak dibahas dalam penelitian ini.
Dari FOMO Menuju Pemanfaatan Media Digital yang Produktif: Edukasi Kewirausahaan Digital Berbasis Nilai-nilai Islam bagi Siswa SMA: From FOMO to Productive Digital Engagement: An Islamic Values–Based Digital Entrepreneurship Education Program for High School Students Norhaedah K; Ernawati Ernawati; Suci Susilawaty Muchtar; Ahmad Syidqi Ramadan; Natasya Putri
Dirasat Islamiah: Jurnal Kajian Keislaman Vol. 7 No. 1 (2026)
Publisher : FAI UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65046/drs.v7i1.1362

Abstract

The rapid expansion of digital technology has intensified the phenomenon of Fear of Missing Out (FOMO) among adolescents, often encouraging patterns of social media use that are more consumptive than productive. At the same time, most digital entrepreneurship education initiatives continue to emphasize business competencies while giving limited attention to the ethical foundations needed to guide responsible digital engagement. This community engagement program was designed to enhance digital entrepreneurship literacy among high school students by integrating Islamic values into entrepreneurship education, enabling participants to transform digital trends into productive, creative, and ethically responsible business opportunities. The program was implemented at SMAN 18 Makassar and involved 45 eleventh-grade students. It adopted a participatory learning approach combined with experiential learning. Program activities included needs assessment, interactive lectures, group discussions, guided development of digital business ideas grounded in Islamic values, and evaluation through observation, reflective discussion, and questionnaires. The findings indicate substantial improvements across all measured dimensions of digital entrepreneurship literacy, including understanding of digital business opportunities, social media marketing, Islamic business ethics, the ability to identify entrepreneurial opportunities, and entrepreneurial motivation. The program also shifted participants' perspectives from passive and consumption-oriented engagement associated with FOMO toward a more productive use of digital media while strengthening their understanding of ethical business practices rooted in Islamic principles. This program contributes an integrated community engagement model that combines digital literacy, entrepreneurship education, and Islamic character formation, offering a practical framework for cultivating ethically grounded digital entrepreneurs among secondary school students.
The Role of Digital Marketing in Decision Making Buying Fashion Products on TikTok Study on Students of Fisip Islamic University of Makassar Siti Ardianti Ardianti; Ernawati
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 3 No. 1 (2026): Agustus
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/97b79q08

Abstract

This study aims to examine the role of digital marketing as perceived by students toward fashion products on TikTok and to identify the factors influencing students' purchasing decisions in the implementation of digital marketing on the platform. This research employed a qualitative approach with a descriptive research design. The informants consisted of 30 students from the Faculty of Social and Political Sciences (FISIP), Universitas Islam Makassar, selected using a purposive sampling technique based on the criteria that they actively use TikTok and have viewed or purchased fashion products through the platform. Data were collected through in-depth interviews, documentation, and field notes, which includes data reduction, data display, and conclusion drawing. The findings indicate that students perceive digital marketing through TikTok as an effective medium for promotion, communication, and information dissemination in introducing fashion products. Creative content, attractive visuals, TikTok Shop features, live streaming, and influencer promotions increase students' interest, build trust, and help them obtain product information before making purchasing decisions. In addition, students' purchasing decisions are influenced by several factors, including the quality of product information, the attractiveness of marketing content, influencer endorsements, product prices, consumer reviews and testimonials, and fashion trends on TikTok. The study concludes that digital marketing through TikTok plays a significant role in shaping purchasing decisions for fashion products among students of the Faculty of Social and Political Sciences, Universitas Islam Makassar. Nevertheless, students still consider their needs, product quality, and price suitability before deciding to make a purchase.
Co-Authors Ahmad Syidqi Ramadan Ai Baniyah Paembonan Alya Nurhusna Amelia, Mila Aminah Aminah Andriansyah Andriansyah Arham Budi Rahayu, Pramudita Elma Elviana Elviana, Elma Fitri Amanda ramadani Hermawaty RK HR, Syamsuni Jayawarsa, A.A. Ketut Lestari, Andi Indah Lutfhi M, Mochtar Luthfi M, Mochtar Mochtar Lutfhi M Muhammad Nadhar Muliati Muliati Muliati Muliati, Muliati Nadhar, Muhammad Natasya Putri Norhaedah Norhaedah K Norhaedah Norhaedah Rahmatasia, Rahmatasia RK, Hermawaty Sariana Sariana Siti Ardianti Ardianti Sri Wahyuni Abd Latif Suci Susilawaty Muchtar Yusuf, Raidah Intizar