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All Journal Jurnal Office PINISI Discretion Review Dirasat Islamiah: Jurnal Kajian Keislaman INQUBATE
Norhaedah K
Universitas Islam Makassar
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Donut Product Marketing Strategy in Increasing Sales at Domami Stores, Manggala District, Makassar City Mochtar Luthfi; Norhaedah K; Riska Riska
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.38226

Abstract

Research objectives 1 ) To analyze marketing strategies in increasing sales at Domami Stores, Manggala District, Makassar City 2) To determine the supporting factors and inhibiting factors in increasing sales at Domami Manggala Shops, Makassar City. The type of research carried out is with a qualitative descriptive approach. This research was carried out at the Domami Manggala shop located Antang Jl. Nipa-Nipa No. 85b, Manggala District, Makassar City. Data sources are primary and secondary data. The focus of the research is marketing strategy. Data collection techniques are observation, interviews, and documentation. The results of the study explain that 1) The marketing strategy used by Domami Manggala Stores in increasing sales is to apply the concept of marketing mix, starting from product selection, where the products offered are different. different with prices starting from Rp. 15,000 to a price of Rp. 50,000 which can be reached by all people, taking places in strategic locations, and promotions are carried out in 2 ways, namely Online and Offline, Online using social media such as WhatsApp, Instagram, Facebook, Gojek, as for Offline installing shop front banner. 2) Supporting factors are strategic location, product introduction on social media, and the inhibiting factor is decreasing consumer purchasing power and preferring to produce their own
The Effect of Level of Education and Training on Employee Performance at PT. Japfa Comfeed Indonesia Tbk. Unit – Ps Tompobulu 1 Maros Regency Mochtar Luthfi M; Nurlinda Nurlinda; Muliati Muliati; Mahyus Mahyus; Norhaedah K
Jurnal Office Volume 9, Number 1, January-June 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v9i1.48591

Abstract

This research is to test and analyze: (1) The effect of educational level on employee performance. (2) The effect of training on employee performance. (3) The effect of the level of education and training simultaneously on the work performance of employees of PT. Japfa Comfeed Indonesia Tbk. Unit-PS Tompobulu 1 Maros Regency. The type of research used is quantitative research with data collection techniques using exact science, namely through observation, questionnaires and documentation with data analysis techniques using multiple linear regression analysis. The time used in this study was one month from January 2023 from the issuance of the permit. study. The results of the study show that: (1) The level of education has a significant effect on employee performance, with t count = 5, 972 > t table 1.671 and a significance of 0.000. (2) Training has a significant effect on employee performance, with t count = 7.568 > t table 1.671 and a significance of 0.000. (3) The level of education and training simultaneously has a significant effect on employee performance, with f count = 261.908 > f table 3.16, and a significance of 0.000.
ANALISIS PENGEMBANGAN STORE ATMOSPHERE, PENGGUNAAN MEDIA SOSIAL DAN PEMELIHARAAN FASILITAS DALAM PENINGKATAN USAHA CAFE  BURGERFOUR DI KOTA MAKASSAR Dewi Darmawati; Norhaedah K
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 1 No. 2 (2025): Februari 2025
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/bisnis.v1i2.105

Abstract

Penelitian ini bertujuan untuk mengetahui: gambaran pengembangan store atmosphere, gambaran penggunaan media sosial, dan gambaran penggunaan media sosial dalam peningkatan usaha cafe BurgerFourKota Makassar. Jenis penelitian yang digunakan yaitu deskriptif kualitatif. Penelitian ini dilaksanakan di toko cafe BurgerFour yang terletak Di Kota Makassar. pada bulan Januari-Februari 2024.. Teknik pengumpulan data yaitu observasi, wawancara dan dokumentasi. Hasil penelitian menjelaskan bahwa 1) Cafe ini memiliki nuansa yang menyerupai cafe luar negri dengan warna yang kecoklatan serta penampilan yang unik dengan pemilihan elemen elemen yang tepat. 2 Cafe ini menggunakan Instagram sebagai media pemasaran dalam memperkenalkan produk yang dimilikinya. Adapun teknik yang digunakan yakni dengan mengendors selebgram asal Makassar, memaparkan menu menu baru, memberikan informasi mengenai cafe BurgerFour di media sosial. 3) Pemeliharaan fasilitas yang dilakukan oleh cafe BurgerFour dengan memperhatikan kualitas fasilitas yang ada pada cafe tersebut. Adapun salah satu teknik yang dilakukan yakni dengan membuat aturan (menjaminkan identitas) dalam peminjaman fasilitas yang ada di cafe tersebut tujuannya untuk mengurangi peluang hilang atau rusaknya barang yang digunakan oleh pelanggan cafe BurgerFour.
Pengaruh Influencer Marketing Dan Pemasaran Di Era Digital Terhadap Loyalitas Konsumen Gen Z (Studi KasusPada Toko Citra Cosmetik & Swalayan Di Daya) Dewi Purnamasari Makmur; Norhaedah k
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 2 No. 1 (2025): Agustus 2025
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/bisnis.v2i1.250

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh influencer marketing dan pemasaran digital terhadap loyalitas konsumen Gen Z. Metode yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui observasi, kuesioner, dan dokumentasi, serta analisis linear berganda. Hasil penelitian menunjukkan bahwa influencer marketing berpengaruh positif dan signifikan terhadap loyalitas konsumen, sedangkan pemasaran digital tidak berpengaruh signifikan secara parsial. Namun, secara bersama-sama, keduanya memiliki pengaruh yang saling terkait terhadap loyalitas konsumen.
Dari FOMO Menuju Pemanfaatan Media Digital yang Produktif: Edukasi Kewirausahaan Digital Berbasis Nilai-nilai Islam bagi Siswa SMA: From FOMO to Productive Digital Engagement: An Islamic Values–Based Digital Entrepreneurship Education Program for High School Students Norhaedah K; Ernawati Ernawati; Suci Susilawaty Muchtar; Ahmad Syidqi Ramadan; Natasya Putri
Dirasat Islamiah: Jurnal Kajian Keislaman Vol. 7 No. 1 (2026)
Publisher : FAI UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65046/drs.v7i1.1362

Abstract

The rapid expansion of digital technology has intensified the phenomenon of Fear of Missing Out (FOMO) among adolescents, often encouraging patterns of social media use that are more consumptive than productive. At the same time, most digital entrepreneurship education initiatives continue to emphasize business competencies while giving limited attention to the ethical foundations needed to guide responsible digital engagement. This community engagement program was designed to enhance digital entrepreneurship literacy among high school students by integrating Islamic values into entrepreneurship education, enabling participants to transform digital trends into productive, creative, and ethically responsible business opportunities. The program was implemented at SMAN 18 Makassar and involved 45 eleventh-grade students. It adopted a participatory learning approach combined with experiential learning. Program activities included needs assessment, interactive lectures, group discussions, guided development of digital business ideas grounded in Islamic values, and evaluation through observation, reflective discussion, and questionnaires. The findings indicate substantial improvements across all measured dimensions of digital entrepreneurship literacy, including understanding of digital business opportunities, social media marketing, Islamic business ethics, the ability to identify entrepreneurial opportunities, and entrepreneurial motivation. The program also shifted participants' perspectives from passive and consumption-oriented engagement associated with FOMO toward a more productive use of digital media while strengthening their understanding of ethical business practices rooted in Islamic principles. This program contributes an integrated community engagement model that combines digital literacy, entrepreneurship education, and Islamic character formation, offering a practical framework for cultivating ethically grounded digital entrepreneurs among secondary school students.
Co-Authors Ahmad Syidqi Ramadan Dewi Darmawati Dewi Purnamasari Makmur Ernawati Ernawati Luthfi M, Mochtar Mahyus Mahyus Muliati Muliati Natasya Putri Nurlinda Nurlinda Riska Riska Suci Susilawaty Muchtar