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All Journal Jurnal Office PINISI Discretion Review
Norhaedah K
Universitas Islam Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Donut Product Marketing Strategy in Increasing Sales at Domami Stores, Manggala District, Makassar City Mochtar Luthfi; Norhaedah K; Riska Riska
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.38226

Abstract

Research objectives 1 ) To analyze marketing strategies in increasing sales at Domami Stores, Manggala District, Makassar City 2) To determine the supporting factors and inhibiting factors in increasing sales at Domami Manggala Shops, Makassar City. The type of research carried out is with a qualitative descriptive approach. This research was carried out at the Domami Manggala shop located Antang Jl. Nipa-Nipa No. 85b, Manggala District, Makassar City. Data sources are primary and secondary data. The focus of the research is marketing strategy. Data collection techniques are observation, interviews, and documentation. The results of the study explain that 1) The marketing strategy used by Domami Manggala Stores in increasing sales is to apply the concept of marketing mix, starting from product selection, where the products offered are different. different with prices starting from Rp. 15,000 to a price of Rp. 50,000 which can be reached by all people, taking places in strategic locations, and promotions are carried out in 2 ways, namely Online and Offline, Online using social media such as WhatsApp, Instagram, Facebook, Gojek, as for Offline installing shop front banner. 2) Supporting factors are strategic location, product introduction on social media, and the inhibiting factor is decreasing consumer purchasing power and preferring to produce their own
The Effect of Level of Education and Training on Employee Performance at PT. Japfa Comfeed Indonesia Tbk. Unit – Ps Tompobulu 1 Maros Regency Mochtar Luthfi M; Nurlinda Nurlinda; Muliati Muliati; Mahyus Mahyus; Norhaedah K
Jurnal Office Volume 9, Number 1, January-June 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v9i1.48591

Abstract

This research is to test and analyze: (1) The effect of educational level on employee performance. (2) The effect of training on employee performance. (3) The effect of the level of education and training simultaneously on the work performance of employees of PT. Japfa Comfeed Indonesia Tbk. Unit-PS Tompobulu 1 Maros Regency. The type of research used is quantitative research with data collection techniques using exact science, namely through observation, questionnaires and documentation with data analysis techniques using multiple linear regression analysis. The time used in this study was one month from January 2023 from the issuance of the permit. study. The results of the study show that: (1) The level of education has a significant effect on employee performance, with t count = 5, 972 > t table 1.671 and a significance of 0.000. (2) Training has a significant effect on employee performance, with t count = 7.568 > t table 1.671 and a significance of 0.000. (3) The level of education and training simultaneously has a significant effect on employee performance, with f count = 261.908 > f table 3.16, and a significance of 0.000.
Co-Authors Luthfi M, Mochtar Mahyus Mahyus Muliati Muliati Nurlinda Nurlinda Riska Riska