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All Journal International Journal of Artificial Intelligence Research Community Engagement and Emergence Journal (CEEJ) International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Angelina E. Rumengan
Universitas Batam
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Development of E-Commerce Applications to Support Digital-Based Marketing John Friadi; Angelina E. Rumengan; Dodi P. Yani; Muhamad Sigid Safarudin; Suroto Suroto
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.1010

Abstract

E-commerce is one of the application platforms that support digital-based marketing. The development of e-commerce from year to year is increasing, which is influenced by the development of information technology and the internet. The development of the internet has caused a shift in human activities from offline to online. During the Covid 19 pandemic, the growth of e-commerce has also increased sharply. The Covid 19 pandemic has caused a shift in human habits in purchasing goods from offline to online. This research develops a prototype e-commerce application to support digital-based marketing and conducts usability testing of the developed application using the SUS (System Usability Scale) scale. Based on the analysis and calculation of the SUS scale score, a score of 77.03 is obtained, meaning that the application is functionally good and acceptable to users and shows that using e-commerce applications supports digital-based marketing and affects the increase in marketing and sales
THE INFLUENCE OF DIGITAL TRANSFORMATION, EDUCATION, AND INNOVATION ON VISITOR SATISFACTION AT THE SULTAN SULAIMAN BADRUL ALAMSYAH MUSEUM IN TANJUNGPINANG CITY WITH SERVICE QUALITY AS AN INTERVENING VARIABLE Eka Febryanti; Angelina E. Rumengan; I Wayan Catrayasa
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3947

Abstract

This research aims to analyze the influence of digital transformation, education, and innovation on visitor satisfaction at the Sultan Sulaiman Badrul Alamsyah Museum in Tanjungpinang, with service quality as an intervening variable. The study adopts a quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis to test the relationships among the variables. Data were collected through questionnaires distributed to museum visitors, focusing on their perceptions of digital service implementation, educational programs, innovative initiatives, service quality, and overall satisfaction. The results indicate that digital transformation, education, and innovation have a positive and significant effect on visitor satisfaction, both directly and indirectly through service quality. Furthermore, service quality serves as a critical mediating factor that strengthens the impact of these variables on visitor satisfaction. The findings suggest that improving digital features, educational activities, and innovative services, supported by consistent quality standards, can significantly enhance the visitor experience and satisfaction. This research provides practical implications for museum management in adopting digital strategies and educational innovations to improve public engagement and competitiveness in the cultural tourism sector.
Pengembangan Aplikasi Lelang Hasil Laut Di Kepulauan Riau Etty Sri Wahyuni; Henry Aspan; Fadlan Fadlan; Angelina E. Rumengan; Faris Ramadhan; Sri Wahyuni; Randi Rian Putra
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3714

Abstract

Pengembangan aplikasi lelang hasil laut untuk nelayan bertujuan untuk menyelesaikan permaslaahan DUDI dalam pelaksanaan operasional usahanya dalam mengekspor hasil laut ke berbagai negara. Penelitian ini dilakukan di kepulauan riau, dikarenakan hampir 96 % dari wilayah kepulauan riau merupakan perairan. Peranan nelayan bagi perekonomian masyarakat pesisir merupakan roda bagi perputaran ekonomi masyarakat. Keterbatasan akan akses untuk memperluas kegiatannya menjadi faktor utama yang membuat produk-produk mereka sulit untuk dikenal di luar Kepualuan Riau. Akses yang dimaksud adalah wadah yang mampu membantu masyarakat pesisir untuk belajar dan memfasilitasi masyarakat untuk memperbaiki kualitas produk agar layak untuk di ekspor. Hasil yang diperoleh dalam pelaksanaan kegiatan ini berupa Aplikasi Ekspor Pedia berbasis android dan IOS, MoU antara perguruan tinggi dan Mitra, Pembentukan inkubator Bisnis, downloader, HKI merek dan Cipta, terdapat banyak kendala dalam pelaksanaan kegiatan diantaranya sulit dalam mencari informasi dasar pelaksanaan program diakibatkan oleh lokasi yang dituju berada di luar pulau Batam, selain itu terdapat beberapa kendala terkait waktu pelaksanaan program yang singkat, dan masalah SDM yang belum maksimal. Dengan adanya program ini tidak hanya DUDI, masyarakat juga mendapat manfaat langsung dalam hal peluang mengembangkan usahanya.
Co-Authors Dodi P. Yani Eka Febryanti Etty Sri Wahyuni Fadlan Fadlan Henry Aspan I Wayan Catrayasa John Friadi Putra, Randi Rian Ramadhan, Faris Safarudin, Muhamad Sigid Sri Wahyuni Suroto Suroto