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All Journal JRB-Jurnal Riset Bisnis Jurnal Ilmiah Manajemen Kesatuan Journal of Social Research JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) INQUISITIVE: International Journal of Eonomic JIMP: Jurnal Ilmiah Manajemen Pancasila
Murti Widyaningsih
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Pengembangan Usaha Pelaku Umkm Kuliner Pada Masa Pandemi Covid - 19 Nurul Hilmiyah; Erwin Permana; Iha Haryani Hatta; Murti Widyaningsih
JRB-Jurnal Riset Bisnis Vol 5 No 2 (2022): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v5i2.3391

Abstract

Penelitian ini bertujuan untuk mengeksplorasi potensi dan daya tarik produk kuliner Cilegon, mengetahui kendala yang dihadapi para pelaku UMKM kuliner dan mengembangkan strategi bisnis kuliner kota cilegon di tengah pandemi covid-19. Urgensi penelitian ini dibuat untuk membantu pelaku UMKM kuliner untuk bangkit dan produktif kembali. Sehingga usaha kuliner yang dijalankan bisa berkembang dan memaksimalkan potensi yang ada. Hasil temuan penelitian diharapkan dapat menjadi referensi bagi pengembangan strategi bisnis kuliner kota Cilegon pada masa pandemi. Data yang diperoleh dianalisis menggunakan metode kualitatif dengan pendekatan konsep manajemen strategis dan dianalisis secara deskriptif. Sedangkan data kuantitatif dianalisis dengan menggunakan alat analisis IFE, EFE, IE dan SWOT. Analisis ini digunakan untuk memperoleh gambaran secara mendalam mengenai objek penelitian. Informasi disajikan dalam bentuk tabulasi angka, gambar, dan matriks sesuai dengan hasil yang diperoleh. Luaran penelitian yang ditargetkan adalah membantu pelaku UMKM kuliner untuk bangkit dan produktif kembali melalui strategi pengembangan bisnis. Sehingga usaha kuliner yang dijalankan bisa berkembang dan memaksimalkan potensi yang ada. Hasil temuan penelitian diharapkan dapat menjadi referensi bagi pengembangan strategi bisnis kuliner kota Cilegon pada masa pandemi.
IDENTIFIKASI DAN EFISIENSI KINERJA RANTAI PASOK IKAN LELE DI CIMANGGU FISH CENTER KABUPATEN CIANJUR Sri Agustina Wulandari; Murti Widyaningsih; M.Nuruddin Subhan
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9362

Abstract

This research aims to analyze the influence of distribution channels and marketing efficiency on the supply chain performance at Cimanggu Fish Center, Cianjur Regency. A quantitative approach was employed using marketing margin analysis, farmer’s share, benefit-cost ratio, and the Analytical Hierarchy Process (AHP) method. The findings indicate that shorter distribution channels have a positive impact on distribution cost efficiency and overall supply chain performance. Marketing costs increases farmer’s profitability. Simultaneously, both distribution channels and marketing efficiency contribute positively to supply chain performance, with simplified distribution flows and efficient marketing serving as key drivers of improved performance. These findings suggest the need for more integrated and strategic supply chain management to support the sustainability of catfis farmingenterprises. 
Implementation of a Multi-Level Approval System in the Vendor Management System (VMS) to Strengthen Vendor Verification at PT X Dandi Nurrachim; Murti Widyaningsih
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3028

Abstract

This research aims to analyze the effect of implementing the tiered approval system on strengthening vendor verification within the Vendor Management System (VMS) platform at PT X. The research employs a quantitative approach by distributing questionnaires to 30 respondents directly involved in the procurement and vendor verification process. The research instrument was tested for validity and reliability, with all items found to be valid and highly reliable (? = 0.934). The results of the linear regression analysis indicate that the implementation of the tiered approval system has a positive and significant effect on strengthening vendor verification, as evidenced by a t-count value of 14.173 > t-table and a significance level of 0.001. The 87.3% contribution rate demonstrates that the tiered approval system plays an important role in improving data accuracy, transparency, and accountability in the verification process. The study suggests enhancing digital infrastructure to accelerate approval workflows and providing regular user training to optimize VMS-based verification controls.
Analysis of the System and procedures Procurement of Goods and Services at PT X TBK in the Perspective of Effectiveness, Efficiency, and Transparency Aisha Inggitha Putri Haryoso; Murti Widyaningsih
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3053

Abstract

This research aims to analyze the system and procedures for the procurement of goods and services implemented at PT X Tbk using a quantitative approach. The background of this research is the strategic role of procurement in corporate governance and the existence of several indications of problems in the procurement process at the company. The research method used is quantitative descriptive, with data obtained from internal company documents, structured procurement records, and questionnaires distributed to 17 respondents involved in the procurement process. Data analysis was carried out to assess the levels of effectiveness, efficiency, and transparency in the procurement process, encompassing validity and reliability tests, classical assumption tests, and hypothesis testing using multiple linear regression. The findings indicate that the procurement procedure at PT X Tbk is carried out through systematic stages, from the submission of procurement requests to the contract finalisation stage. The transparency variable was rated very highly by respondents and was the only variable that satisfied the reliability test. However, the effectiveness and efficiency variables showed reliability values below the acceptable threshold, indicating inconsistencies in respondents' perceptions. The regression analysis revealed that efficiency has a positive and significant effect on the procurement system and procedures, while effectiveness and transparency do not show a significant effect. The implication of this research is the need for PT X Tbk to focus on improving efficiency in the procurement process and to re-evaluate the measurement instruments for effectiveness and transparency to ensure more consistent and reliable results in the future.
THE IMPACT OF GOLD PRICE FLUCTUATIONS ON INDONESIA’S ECONOMIC GROWTH: THE ROLE OF INFLATION, EXCHANGE RATE, AND INVESTMENT Murti Widyaningsih; Adi Nugroho; Rika Kaniati; Ahmad Kurnia Ibrahim
INQUISITIVE : International Journal of Economic Vol. 6 No. 2 (2026): June
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/Inquisitive.2026.10007

Abstract

This study examines the impact of gold prices on economic growth in Indonesia by incorporating inflation, exchange rate, and investment (Gross Fixed Capital Formation) as intervening variables. Using annual time series data from 2010 to 2025, the analysis applies the Autoregressive Distributed Lag (ARDL) approach to capture both short-run and long-run dynamics among the variables.The empirical results indicate the existence of a long-run equilibrium relationship among gold prices, inflation, exchange rate, investment, and economic growth. In both the short and long run, gold prices exhibit a statistically significant negative effect on economic growth. This suggests that rising gold prices tend to reduce economic performance throughthe reallocation of capital from productive sectors to safe-haven assets.Inflation and exchange rate depreciation are also found to negatively influence economic growth, while investment contributes positively and significantly to economic expansion. Furthermore, the results reveal that the effect of gold prices on economic growth operates not only directly but also indirectly through inflation, exchange rate, and investment channels, with investment identified as the strongest transmission mechanism.Overall, the findings highlight that the macroeconomic impact of gold prices is structurally mediated and highly dependent on investment behavior in emerging economies such as Indonesia.
MENDORONG KEWIRAUSAHAAN GEN Z DENGAN MENGOPTIMALKAN SOSIAL MEDIA M. Nuruddin Subhan; Bintang Andhyka; Petiana Indriati; Adi Nugroho; Chaerani Nisa; Murti Widyaningsih; Riska Yustisiana; Kurnia Herniansyah; Shan Nemuel Andres; Nathanel Ephraim
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v5i1.1865

Abstract

Cultivating an entrepreneurial mindset from a young age might inspire youths to pursue entrepreneurship. Introducing the entrepreneurial spirit is crucial for high school students. You are expected to have a business plan ready to be implemented when you become an undergraduate student. Faculty of Economics and Business at Pancasila University (FEB UP) mandates its academics to engage in community service as part of their responsibilities. One type of service involves fostering an entrepreneurial mindset through social interaction. FEB UP lecturers conduct entrepreneurship outreach lectures to help high school students understand entrepreneurship. The seminar activities indicate a strong interest in the entrepreneurial profession.
Implementation of Green Airport and Digital Innovation on Service Quality and Passenger Satisfaction at Soekarno-Hatta Airport Murti Widyaningsih; Adi Nugroho; Rika Kaniati; Aisha Inggitha Putri Haryoso
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4574

Abstract

The increasingly competitive aviation industry requires airports to improve service quality and adopt digital innovation while also responding to growing environmental concerns through the implementation of green airport practices. Passenger awareness of sustainability issues has made environmental image an important factor in shaping passenger satisfaction. This study aims to examine the effect of service quality and digital innovation on passenger satisfaction, with the green airport acting as a mediating variable at Soekarno-Hatta International Airport. A quantitative research approach was applied using Covariance-Based Structural Equation Modelling (CB-SEM) combined with Importance–Performance Analysis (IPA). Data were collected from 100 passengers through a structured questionnaire using a Likert scale and analyzed to assess both direct and indirect relationships among variables. The findings reveal that service quality has a significant indirect effect on passenger satisfaction through the green airport, indicating full mediation. In contrast, digital innovation shows no statistically significant effect on either the green airport or passenger satisfaction. Furthermore, the IPA results indicate that these environmental sustainability programs play a significant role in improving passenger satisfaction and airport image. In conclusion, strengthening green airport initiatives plays a crucial role in enhancing passenger satisfaction and supporting sustainable airport management.
Co-Authors Adi Nugroho Ahmad Kurnia Ibrahim Aisha Inggitha Putri Haryoso Bintang Andhyka Chaerani Nisa Dandi Nurrachim Erwin Permana Iha Haryani Hatta Kurnia Herniansyah M. Nuruddin Subhan Nathanel Ephraim Nurul Hilmiyah Petiana Indriati Rika Kaniati Rika Kaniati Riska Yustisiana Shan Nemuel Andres Sri Agustina Wulandari