Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal JES (Jurnal Ekonomi STIEP) Journal of Economic Education and Entrepreneurship Studies Jurnal Bisnis dan Manajemen West Science
Iswanto Iswanto
Institut Bisnis dan Ekonomi Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Bibliometrik Kepemimpinan Inklusif dan Diversitas: Menilai Dampaknya pada Efektivitas Organisasi dan Inovasi Erlin Dolphina; Ahmad Muktamar B; ER Ummi Kalsum; Lola Malihah; Iswanto Iswanto
Jurnal Bisnis dan Manajemen West Science Vol 2 No 03 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v2i03.577

Abstract

Dalam lanskap organisasi yang berkembang pesat saat ini, titik temu antara kepemimpinan inklusif, keragaman, efektivitas organisasi, dan inovasi telah menarik perhatian yang signifikan. Penelitian ini menggunakan analisis bibliometrik dengan VOSviewer untuk memberikan gambaran umum yang komprehensif tentang medan penelitian seputar konsep-konsep ini. Melalui analisis jaringan kutipan bersama, hubungan kepengarangan bersama, kemunculan bersama kata kunci, dan pola kutipan, penelitian ini mengungkap tren penelitian utama, penulis yang berpengaruh, dan struktur intelektual di bidang tersebut. Temuan-temuan tersebut mengungkapkan beragam kelompok penelitian, termasuk yang berfokus pada keterlibatan karyawan, gaya kepemimpinan, budaya inklusif, implikasi sosial, dan keamanan teknologi. Karya-karya yang banyak dikutip dari domain yang tampaknya bersinggungan menggarisbawahi konteks yang lebih luas di mana kepemimpinan dan keragaman inklusif beroperasi. Perbandingan kemunculan istilah menyoroti sentralitas "keragaman" dan "inklusi" serta eksplorasi nuansa seperti "kesetaraan" dan "hubungan." Penelitian ini berkontribusi pada pemahaman yang lebih dalam tentang keterkaitan antara kepemimpinan inklusif, keragaman, efektivitas organisasi, dan inovasi, serta menawarkan wawasan yang berharga bagi para peneliti, praktisi, dan pembuat kebijakan.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN, KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. SWADAYA MUKTI PRAKARTA, KETAPANG Ekobelawati, Fransiska; Marjono, Marjono; Iswanto, Iswanto; Ishak, Ishak
Jurnal Ekonomi STIEP Vol. 8 No. 2 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) STIE Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i2.181

Abstract

This research investigates the significant relationship among Organizational Citizenship Behavior (OCB), employee performance, and job satisfaction within the context of PT. Swadaya Mukti Prakarta. The study employed statistical analysis, including a paired t-Test for Means, to assess the mean differences between OCB and employee performance. The findings revealed a substantial positive correlation (Pearson's correlation coefficient of 0.893) between OCB and employee performance, indicating that higher levels of OCB among employees are associated with increased performance levels. Furthermore, the research examined the relationship between job satisfaction and employee performance. The results demonstrated a strong positive correlation (Pearson's correlation coefficient of 0.931) between job satisfaction and employee performance, emphasizing the critical role of job satisfaction in enhancing overall employee performance. Additionally, the validity and reliability of the measurement instruments were tested. The study confirmed the validity of the survey questions for all three constructs (OCB, employee performance, and job satisfaction) and established satisfactory reliability for the measurements. In conclusion, this research highlights the significant impact of OCB on employee performance and underscores the importance of fostering OCB and job satisfaction in enhancing organizational effectiveness. These findings offer valuable insights for organizations seeking to improve their employees' performance and overall job satisfaction.
The Influence of Digital Marketing, Physical Evidence, and Price on Customer Satisfaction in the Coffee Shop Industry Iswanto; Sulasti; Ana Yuliana
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i3.4028

Abstract

The competition in the business world has intensified, with companies in Indonesia striving to increase their market share and attract new consumers. This study aims to explore the impact of digital marketing, physical evidence, and pricing on customer satisfaction at CW Coffee Tanjung Sari in Pontianak City. The research employs a quantitative approach, focusing on individuals who have visited and purchased products from the CW Coffee Tanjung Sari branch. The study uses purposive sampling to select respondents, ensuring that the sample represents the target population effectively. Data were analyzed using descriptive statistics, validity and reliability tests, and multiple linear regression analysis, including the t-test. The findings reveal that digital marketing does not significantly influence customer satisfaction, while physical evidence and pricing have significant and positive effects on customer satisfaction. These results underscore the importance of tangible elements and competitive pricing in enhancing customer satisfaction, while also suggesting that digital marketing may need to be reevaluated or adjusted to better meet customer needs and expectations in this context.
The Role of Viral Marketing in Mediating the Relationship between Brand Awareness and Product Quality on Purchase Decisions Nurul Septya Magisa; Iswanto; Ana Yuliana; Sulasti
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4450

Abstract

This study aims to analyze the impact of brand awareness and product quality on purchasing decisions, with viral marketing as a mediating variable for Mixue products in Pontianak. The method used is quantitative, with random sampling. The sample consists of 100 respondents. Secondary data collection was conducted through websites such as www.MomentumWorks.com, portaltebo.id, and Pergikuliner.com. Data analysis includes descriptive statistics, outer model, inner model, and specific indirect effects. The tool used is SmartPLS 3. The results of the study show that brand awareness has a positive but not significant effect on purchasing decisions, while product quality has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on viral marketing, product quality has a positive and significant effect on viral marketing, and viral marketing has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on purchasing decisions, with viral marketing acting as a mediating variable, and product quality has a positive and significant effect on purchasing decisions, with viral marketing acting as a mediating variable.
Co-Authors Ahmad Muktamar B Ana Yuliana Ekobelawati, Fransiska ER. UMMI KALSUM Erlin Dolphina Ishak Ishak Lola Malihah Marjono Marjono Nurul Septya Magisa Sulasti