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All Journal Jurnal Wacana Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat JES (Jurnal Ekonomi STIEP) Journal of Economic Education and Entrepreneurship Studies Jurnal Bisnis dan Manajemen West Science Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Iswanto Iswanto
Institut Bisnis dan Ekonomi Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Other

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Analisis Bibliometrik Kepemimpinan Inklusif dan Diversitas: Menilai Dampaknya pada Efektivitas Organisasi dan Inovasi Erlin Dolphina; Ahmad Muktamar B; ER Ummi Kalsum; Lola Malihah; Iswanto Iswanto
Jurnal Bisnis dan Manajemen West Science Vol 2 No 03 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v2i03.577

Abstract

Dalam lanskap organisasi yang berkembang pesat saat ini, titik temu antara kepemimpinan inklusif, keragaman, efektivitas organisasi, dan inovasi telah menarik perhatian yang signifikan. Penelitian ini menggunakan analisis bibliometrik dengan VOSviewer untuk memberikan gambaran umum yang komprehensif tentang medan penelitian seputar konsep-konsep ini. Melalui analisis jaringan kutipan bersama, hubungan kepengarangan bersama, kemunculan bersama kata kunci, dan pola kutipan, penelitian ini mengungkap tren penelitian utama, penulis yang berpengaruh, dan struktur intelektual di bidang tersebut. Temuan-temuan tersebut mengungkapkan beragam kelompok penelitian, termasuk yang berfokus pada keterlibatan karyawan, gaya kepemimpinan, budaya inklusif, implikasi sosial, dan keamanan teknologi. Karya-karya yang banyak dikutip dari domain yang tampaknya bersinggungan menggarisbawahi konteks yang lebih luas di mana kepemimpinan dan keragaman inklusif beroperasi. Perbandingan kemunculan istilah menyoroti sentralitas "keragaman" dan "inklusi" serta eksplorasi nuansa seperti "kesetaraan" dan "hubungan." Penelitian ini berkontribusi pada pemahaman yang lebih dalam tentang keterkaitan antara kepemimpinan inklusif, keragaman, efektivitas organisasi, dan inovasi, serta menawarkan wawasan yang berharga bagi para peneliti, praktisi, dan pembuat kebijakan.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN, KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. SWADAYA MUKTI PRAKARTA, KETAPANG Ekobelawati, Fransiska; Marjono, Marjono; Iswanto, Iswanto; Ishak, Ishak
Jurnal Ekonomi STIEP Vol. 8 No. 2 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) STIE Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i2.181

Abstract

This research investigates the significant relationship among Organizational Citizenship Behavior (OCB), employee performance, and job satisfaction within the context of PT. Swadaya Mukti Prakarta. The study employed statistical analysis, including a paired t-Test for Means, to assess the mean differences between OCB and employee performance. The findings revealed a substantial positive correlation (Pearson's correlation coefficient of 0.893) between OCB and employee performance, indicating that higher levels of OCB among employees are associated with increased performance levels. Furthermore, the research examined the relationship between job satisfaction and employee performance. The results demonstrated a strong positive correlation (Pearson's correlation coefficient of 0.931) between job satisfaction and employee performance, emphasizing the critical role of job satisfaction in enhancing overall employee performance. Additionally, the validity and reliability of the measurement instruments were tested. The study confirmed the validity of the survey questions for all three constructs (OCB, employee performance, and job satisfaction) and established satisfactory reliability for the measurements. In conclusion, this research highlights the significant impact of OCB on employee performance and underscores the importance of fostering OCB and job satisfaction in enhancing organizational effectiveness. These findings offer valuable insights for organizations seeking to improve their employees' performance and overall job satisfaction.
The Influence of Digital Marketing, Physical Evidence, and Price on Customer Satisfaction in the Coffee Shop Industry Iswanto; Sulasti; Ana Yuliana
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i3.4028

Abstract

The competition in the business world has intensified, with companies in Indonesia striving to increase their market share and attract new consumers. This study aims to explore the impact of digital marketing, physical evidence, and pricing on customer satisfaction at CW Coffee Tanjung Sari in Pontianak City. The research employs a quantitative approach, focusing on individuals who have visited and purchased products from the CW Coffee Tanjung Sari branch. The study uses purposive sampling to select respondents, ensuring that the sample represents the target population effectively. Data were analyzed using descriptive statistics, validity and reliability tests, and multiple linear regression analysis, including the t-test. The findings reveal that digital marketing does not significantly influence customer satisfaction, while physical evidence and pricing have significant and positive effects on customer satisfaction. These results underscore the importance of tangible elements and competitive pricing in enhancing customer satisfaction, while also suggesting that digital marketing may need to be reevaluated or adjusted to better meet customer needs and expectations in this context.
The Role of Viral Marketing in Mediating the Relationship between Brand Awareness and Product Quality on Purchase Decisions Nurul Septya Magisa; Iswanto; Ana Yuliana; Sulasti
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4450

Abstract

This study aims to analyze the impact of brand awareness and product quality on purchasing decisions, with viral marketing as a mediating variable for Mixue products in Pontianak. The method used is quantitative, with random sampling. The sample consists of 100 respondents. Secondary data collection was conducted through websites such as www.MomentumWorks.com, portaltebo.id, and Pergikuliner.com. Data analysis includes descriptive statistics, outer model, inner model, and specific indirect effects. The tool used is SmartPLS 3. The results of the study show that brand awareness has a positive but not significant effect on purchasing decisions, while product quality has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on viral marketing, product quality has a positive and significant effect on viral marketing, and viral marketing has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on purchasing decisions, with viral marketing acting as a mediating variable, and product quality has a positive and significant effect on purchasing decisions, with viral marketing acting as a mediating variable.
PELATIHAN QRIS BAGI UMKM TRADISIONAL UNTUK MENDUKUNG TRANSAKSI NON-TUNAI DI SIANTAN TENGAH Iswanto Iswanto; Ishak Ishak; Nurul Septya Magisa; Fransiska Ekobelawati
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.44378

Abstract

Pelatihan penggunaan digital payment (QRIS) bagi UMKM tradisional di Kelurahan Siantan Tengah, Kecamatan Pontianak Utara bertujuan untuk meningkatkan pemahaman dan kesiapan pelaku usaha dalam mengadopsi sistem pembayaran non-tunai. Kegiatan ini melibatkan berbagai sektor usaha, seperti kuliner, kerajinan tangan, dan jasa. Hasil pelatihan menunjukkan bahwa penggunaan QRIS memberikan manfaat signifikan dalam meningkatkan efisiensi transaksi, mengurangi risiko kehilangan uang tunai, serta mempermudah pencatatan keuangan. Namun, masih terdapat tantangan dalam penerapannya, seperti keterbatasan literasi digital dan kekhawatiran terhadap keamanan transaksi. Melalui pendampingan yang intensif, sebagian besar peserta berhasil memahami dan mulai menerapkan QRIS dalam usaha mereka. Selain itu, pelatihan ini juga mendorong UMKM untuk lebih aktif dalam pemasaran digital guna memperluas jangkauan pasar. Dengan meningkatnya adopsi QRIS, diharapkan transaksi non-tunai semakin berkembang dan memberikan manfaat bagi pertumbuhan ekonomi lokal.
Transformasi Ekosistem Usaha Lokal Melalui Intervensi Akuntansi Digital Yang Partisipatif Dan Berkelanjutan Kecamatan Pontianak Timur: Pengabdian Iswanto; Fransiska Ekobelawati; Ishak; Napiajo; Nurul Septya Magisa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6623

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pelaku usaha mikro, kecil, dan menengah (UMKM) di Kecamatan Pontianak Timur melalui intervensi akuntansi digital yang bersifat partisipatif dan berkelanjutan. Permasalahan utama yang dihadapi mitra adalah rendahnya keteraturan pencatatan keuangan, belum optimalnya pemisahan antara keuangan pribadi dan usaha, serta terbatasnya pemanfaatan informasi keuangan sebagai dasar pengambilan keputusan. Kegiatan dilaksanakan melalui pendekatan partisipatif dengan tahapan identifikasi kebutuhan, edukasi akuntansi sederhana, praktik penggunaan aplikasi akuntansi digital, pendampingan teknis, evaluasi capaian, dan perumusan tindak lanjut. Hasil pelaksanaan menunjukkan bahwa peserta mulai memahami pentingnya pencatatan transaksi secara rutin, pengelompokan pemasukan dan pengeluaran, penyusunan laporan sederhana, serta penggunaan informasi keuangan untuk membaca kondisi usaha. Intervensi ini juga mendorong perubahan pola pikir peserta dari pencatatan manual yang bersifat informal menuju pengelolaan keuangan yang lebih sistematis dan terdokumentasi. Selain itu, proses pendampingan memperlihatkan bahwa keberhasilan digitalisasi akuntansi UMKM tidak hanya ditentukan oleh ketersediaan aplikasi, tetapi juga oleh kesesuaian metode pelatihan, kedekatan pendampingan, kemampuan peserta, dan dukungan lingkungan usaha lokal. Dengan demikian, kegiatan ini berkontribusi pada penguatan ekosistem usaha lokal melalui peningkatan literasi akuntansi digital, pembentukan kebiasaan pencatatan keuangan, dan pengembangan jejaring belajar antar-pelaku usaha. Keberlanjutan program masih memerlukan pendampingan lanjutan, monitoring praktik pencatatan, serta dukungan kelembagaan agar transformasi akuntansi digital dapat menjadi bagian dari budaya pengelolaan UMKM di Pontianak Timur.
Marketing Innovation, Employee Competence, Customer Orientation, and Product Quality on Market Performance and Organizational Reputation in Indonesian Multinational Companies Iswanto Iswanto; Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43405

Abstract

This study examines the effects of marketing innovation, employee competence, customer orientation, and product quality on market performance and organizational reputation among Indonesian multinational companies. In an increasingly competitive global business environment, these factors are recognized as key strategic resources that determine both operational success and long-term corporate image. Using a quantitative research design, data were collected from 150 respondents via a Likert scale (1–5) and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all four independent variables—marketing innovation, employee competence, customer orientation, and product quality—positively and significantly influence market performance. Furthermore, these variables also exert significant positive effects on organizational reputation, both directly and indirectly through market performance. Among them, product quality exhibits the strongest effect on market performance, while market performance itself significantly enhances organizational reputation. The findings suggest that the synergy between innovative marketing, competent human resources, customer focus, and superior product quality contributes to improved competitiveness, customer satisfaction, and reputation building. This study provides valuable theoretical and managerial implications for multinational corporations operating in Indonesia, emphasizing the importance of continuous investment in innovation, employee capability development, customer relationship management, and product quality assurance to sustain high performance and a positive organizational reputation in both global and local markets.
Pelatihan Penyusunan Laporan Keuangan Berbasis Aplikasi Excel untuk Pengurus Masjid Jami'ul Jihad Siantan Hilir Kecamatan Pontianak Utara: Pengabdian Iswanto Iswanto; Ishak Ishak; Nurul Septya Magisa; Fransiska Ekobelawati; Napiajo Napiajo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4664

Abstract

Pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pengurus Masjid Jami’ul Jihad Siantan Hilir, Kecamatan Pontianak Utara, dalam menyusun laporan keuangan yang tertib, transparan, dan mudah diverifikasi melalui pemanfaatan Microsoft Excel. Metode pelaksanaan menggunakan pelatihan partisipatif berbasis praktik (hands-on) yang dipadukan dengan pendampingan. Tahapan kegiatan mencakup analisis kebutuhan dan pemetaan alur penerimaan–pengeluaran, penyusunan daftar pos akun sederhana, pengembangan template Excel dan SOP pencatatan–pengarsipan, pelatihan inti, praktik menggunakan transaksi riil, serta monitoring awal implementasi. Kegiatan diikuti oleh 18 pengurus masjid. Evaluasi pre-test dan post-test menunjukkan peningkatan kompetensi peserta dari rata-rata 56,30 menjadi 82,70 (naik 26,40 poin atau 46,90%). Sebanyak 83% peserta (15 dari 18 orang) mampu melakukan input transaksi dan rekap bulanan secara mandiri setelah pendampingan. Luaran utama berupa template Excel final, SOP ringkas 1–2 halaman, struktur folder arsip digital, serta satu paket laporan bulanan periode uji coba (November 2025). Efisiensi penyusunan laporan meningkat dari sekitar 6 jam menjadi sekitar 2 jam per periode, dan proses rekonsiliasi kas berhasil dituntaskan dengan selisih 0 setelah perbaikan klasifikasi serta koreksi input.
Co-Authors Ahmad Muktamar B Ana Yuliana Ekobelawati, Fransiska ER. UMMI KALSUM Erlin Dolphina Fransiska Ekobelawati I Wayan Adi Pratama Ishak ishak ishak Ishak Ishak Lola Malihah Marjono Marjono Napiajo Napiajo Napiajo Ni Desak Made Santi Diwyarthi Nurul Septya Magisa Sulasti