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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Mahasiswa Kreatif
Ade Putra Arif Panjaitan
Institut Agama Kristen Negeri Tarutung
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Strategi Promosi Pengembangan Pariwisata Melalui Media Sosial Di Desa Suka Nalu Kecamatan Barusjahe Kabupaten Karo Maya Anjeli Ginting; Binur Panjaitan; Ade Putra Arif Panjaitan; Diana Situmeang; Tio R J Nadeak
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1508

Abstract

If tourism promotion is not accompanied by a good communication strategy, it will affect the existence of the tourist attraction itself. Based on that, the aim of this research is to find out about SRP Ernala's tourism promotion strategy through Instagram (IG) social media. This research uses primary data and secondary data. In this research, the primary data is the results of interviews with managers, employees and visitors to SRP Ernala tourism in Karo Regency, secondary data is social media content from the SRP Ernala tourist village as well as previous research related to this research. This research uses qualitative research methods with descriptive analysis which collects data through observation data, documentation and interviews with 6 informants. From the research results, the SRP Ernala tourism development promotion strategy used by tourism managers is in line with the theory of promotional forms, product, price, place, promotion, promotions used via Instagram social media. SRP Ernala's tourism development promotion strategy through social media is quite effective and has received positive responses from various visitors. In this way, SRP Ernala tourism is developing
Pelatihan Narasi Guiding dan Storytelling Budaya: Penguatan Kapasitas Pengelola Museum Makam Batak Samosir Apriliana Lase; Tio RJ Nadaek; Liyus Waruwu; Ronal Sinaga; Denata Rajagukguk; Ade Putra Arif Panjaitan; Jony Yendra; Hastrina Novasari; Septiana Handayani Sagala
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 4 (2026): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i4.2482

Abstract

This Community Service (PKM) activity aims to enhance the understanding and skills of the Samosir Batak Tomb Museum staff regarding visitor guidance and cultural storytelling. A descriptive method with a participatory approach was implemented, comprising stages of preparation, material delivery, discussion, practice, simulation, and evaluation. The training covered concepts such as visitor guidance, tourist interaction, cultural interpretation, narrative construction techniques, cultural storytelling, and the use of intonation, expression, and body language. Results indicate an improvement in the participants' ability to craft and deliver cultural narratives in a more structured, communicative, and engaging manner. Participants also learned to link museum artifacts with Batak historical and cultural values, ensuring that the information provided goes beyond mere description to offer visitors an educational experience. This activity demonstrates that training in guidance and storytelling serves as an effective strategy for building human resource capacity while supporting the preservation and development of cultural tourism at the Samosir Batak Tomb Museum.
Co-Authors Apriliana Lase Binur Panjaitan Denata Rajagukguk Diana Situmeang Hastrina Novasari Jony Yendra Liyus Waruwu Maya Anjeli Ginting Ronal Sinaga Septiana Handayani Sagala Tio R J Nadeak Tio RJ Nadaek