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All Journal Journal of Management and Bussines (JOMB) Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Management, Economic, and Accounting
Mujari Mujari
Universitas Serelo Lahat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Tarif Jasa, Lokasi dan Kualitas Jasa terhadap Loyalitas Pelanggan pada Beauty House Shanda Lahat Kasinem Kasinem; Mujari Mujari; Hestin Hestin; Iskandar Malian
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 3 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i3.1346

Abstract

This study uses causal associative research with a quantitative approach. The sample used in this study was 80 people using a random sampling technique, namely accidental sampling. The results of this study indicate that service rates (X1) have a significant effect on customer loyalty (Y) as evidenced by the t-value of 7.167 > the t-table value of 1.991, so the first hypothesis is proven. The results of the t-test also show that there is a significant influence of location (X2) on customer loyalty (Y) with a t count of 3,908 > t-table value of 1,991, so the second hypothesis is proven. The results of the t-test also show that there is a significant effect of service quality (X3) on customer loyalty (Y) with a t count of 8.881 > t-table value of 1.991, so the third hypothesis is proven. The results of the f test show that service rates (X1), location (X2), and service quality (X3) have a significant effect on customer loyalty (Y) with a calculated f value of 130.309 > f table value of 3.11 so that the fourth hypothesis is proven. The results of the coefficient of determination test can be seen as the value of the coefficient of determination or R Square of 0.772 or equal to 77.2%. This figure means that the Service Rate (X1), Location (X2), and Service Quality (X3) variables have an influential contribution to the Customer Loyalty variable (Y) of 77.2%, while the remaining 22.8% is influenced by other variables. This study did not examine promotion, studio atmosphere, and so on
Disiplin Kerja, Kompensasi, Pendidikan dan Pelatihan Terhadap Kinerja Pegawai Vemi Fytaloka; Kasinem Kasinem; Hayani Hayani; Mujari Mujari
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.7858

Abstract

This research aims to determine the influence of work discipline, compensation and education and training partially and simultaneously on customer satisfaction at the Lahat Regency Manpower and Transmigration Service. The research method used is quantitative. The research results show, a) the work discipline variable on employee performance, with partial testing obtained a value of 2.104 > 2.01954 and a significant value of 0.042 < 0.05; b) compensation variable on employee performance, with partial testing obtained a value of 2.374 > 2.01954 and a significant value of 0.022 < 0.05; c) the education and training variable with partial testing obtained a significant value of 3.597 > 2.01954, namely 0.001 < 0.05; d) with simultaneous testing, the value obtained was 21, 432 > 2.83 and the significant value was 0.000 < 0.05. In conclusion, work discipline has a positive and significant effect on employee performance at the Lahat Regency Manpower and Transmigration Service. Compensation has a positive and significant effect on employee performance at the Lahat Regency Manpower and Transmigration Service. Education and training have a positive and significant effect on employee performance at the Lahat Regency Manpower and Transmigration Service. Work discipline, compensation, education and training jointly influence employee performance at the Lahat Regency Manpower and Transmigration Service. Keywords: Work Discipline, Compensation, Performance, Education, Training
The Influence of Organizational Culture and Work Discipline on Employee Organizational Behavior at the Investment and One-Stop Integrated Service Office of Lahat Regency Kurnia Lita Ovita Sari; Darwin Kesuma; Mujari Mujari
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9757

Abstract

This study aims to determine how organizational culture and work discipline partially and simultaneously influence employee organizational behavior at the Investment and One-Stop Integrated Service Office of Lahat Regency. The sample size for this study was 42 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results of this study indicate a significant influence between organizational culture and employee organizational behavior at the Investment and One-Stop Integrated Service Office of Lahat Regency. There is also a significant influence between work discipline and employee organizational behavior at the Investment and One-Stop Integrated Service Office of Lahat Regency. The F-test indicates that organizational culture and work discipline simultaneously influence employee organizational behavior at the Investment and One-Stop Integrated Service Office of Lahat Regency.
Financial Performance Analysis Of The Balai Yasa Lahat Employees' Cooperative Leny Veronika; Darwin Kesuma; Mujari Mujari
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9758

Abstract

The purpose of this study is analyze the Financial Performance of the Balai Yasa Lahat Employee Cooperative in terms of the Financial Ratios of Liquidity, Solvency, and Profitability. The aim was to determine the financial position of the Balai Yasa Lahat Employee Cooperative. The research method used a quantitative descriptive approach in accordance with the standards of the Regulation of the Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number: 22/PER/M.KUKM/IV/2007 concerning Guidelines for Cooperative Rating. The results of the study show that the analysis of the financial report performance of the Liquidity Ratio at the Balai Yasa Lahat Employee Cooperative from 2021 - 2023 shows a figure with the criteria of "Very Not Ideal" because it is above 200%, in the Current Ratio analysis, namely 307% in 2021, 319% in 2022, and 527% in 2023. The Solvency Ratio analysis shows a figure with the criteria of "Very Not Ideal" because it is below 90% in the Debt Ratio analysis, namely 28% in 2021, 27% in 2022, and 16% in 2023. Meanwhile, in the Debt Equity Ratio (DER) analysis, namely 43% in 2021, 40% in 2022, and 20% in 2023. The Profitability Ratio analysis in the Return On Asset Ratio analysis in 2021 has The ratio is 6.04%, categorized as poor, falling between 4% and 7%. Meanwhile, in 2022 and 2023, the ratios were 2.28% and 2.39%, respectively, categorized as poor, falling below 4%. Meanwhile, in the Return on Equity analysis, the ratio for 2021 was 9.22%, categorized as quite good, falling between 8% and 11%. Meanwhile, in 2022 and 2023, the ratios were 3.26% and 2.96%, respectively, categorized as poor, falling below 4%.
The Effect Of Service Quality And Product Excellence On Customer Satisfaction At The Sigma Motor Workshop In Lahat Wahyu Darmawan; Mujari Mujari; Darwin Kesuma
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9808

Abstract

This study aims to determine the effect of service quality and product excellence on customer satisfaction, both partially and collectively, at the Sigma Motor Workshop. A sample of 67 consumers was taken using the accidental sampling technique. Based on the results of SPSS data processing, the resulting regression equation is as follows: Y = 5.816 + 0.748 X1 + 0.106 X2 + e. The coefficient of determination (r2) based on the SPSS data processing table is 0.715. This means that the customer satisfaction variable at the Sigma Motor Workshop can be explained by the service quality and product excellence variables, with a contribution of 71.5%, while the remaining 28.5% can be explained by other variables. The calculated F value is found to be greater than the F table (77.878 > 3.15). Thus, service quality and product excellence have a significant effect on customer satisfaction at the Sigma Motor Workshop. The service quality variable has a significant effect on customer satisfaction at the Sigma Motor Workshop, because the calculated t < from the t table or 9.592 > 1.998. The product excellence variable with calculated t < t table or 1.277 < 1.998 shows that there is no significant effect between product excellence on customer satisfaction at the Sigma Motor Workshop.
The Effect Of Service Quality And Customer Satisfaction On Customer Loyalty At Ario Workshop In Lahat Regency Andre Oktiano Pratama; Mujari Mujari; Darwin Kesuma
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9993

Abstract

This study aims to determine the effect of service quality and customer satisfaction on customer loyalty. Based on the results of multiple linear regression analysis, the regression equation obtained is Y = 18.358 + 0.267 X₁ + 0.252 X₂, indicating that if the variables of service quality and customer satisfaction are assumed to be zero, customer loyalty remains at a constant value of 18.358. The regression coefficient for service quality (X₁) is 0.267, meaning that an increase of one unit in service quality will increase customer loyalty by 0.267 units. Likewise, the regression coefficient for customer satisfaction (X₂) is 0.252, indicating that an increase of one unit in customer satisfaction will increase customer loyalty by 0.252 units. The t-test results show that service quality (t = 2.359; Sig = 0.022) and customer satisfaction (t = 2.008; Sig = 0.049) have a significant influence on customer loyalty since their significance values are less than 0.05. Furthermore, the F-test result shows an F value of 7.448 with a significance level of 0.001 < 0.05, which means that service quality and customer satisfaction simultaneously have a significant effect on customer loyalty. Based on these findings, it is recommended that the company continues to improve service quality and pay attention to customer satisfaction to maintain and enhance customer loyalty.
The Effect of Product Quality and Product Packaging on Purchasing Decisions of Caca Cassava Chips in Lahat City Rini Asti Anggraini; Darwin Kesuma; Mujari Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.970

Abstract

The objectives of this research include: to determine the effect of product quality on purchasing decisions of Caca cassava chips in Lahat City, to determine the effect of product packaging on purchasing decisions of Caca cassava chips in Lahat City and to determine the effect of product quality and product packaging together on purchasing decisions of Caca cassava chips in Lahat City. The sample of this research is consumers of Caca cassava chips in Lahat City, totaling 250 people. This research uses quantitative research, using data sources including: primary data, secondary data, population and samples. Data collection methods used are: observation, interviews and distribution of questionnaires to a number of respondents. As well as using validity and reliability measuring tools, analysis prerequisite tests, then using data analysis methods using multiple regression analysis, hypothesis testing in the form of t-tests and F-tests. As well as correlation coefficients and determination coefficients. Data analysis in this study uses SPSS 23.0. From the research results, a partial t-test showed that the product quality variable had a calculated t-value > t-table value, or 3.812 > 2.661. Therefore, Ho was rejected and Ha was accepted. This indicates a significant influence between the product quality variable and the purchasing decision variable. The product packaging variable had a calculated t-value > t-table value, or 4.049 > 2.661. Therefore, Ho was rejected and Ha was accepted. This indicates a significant influence between the product packaging variable and the purchasing decision variable. The F-test results, with a significance level of 5% and a numerator df of 3 and a denominator df of 250, were 2.64. Based on the results of this hypothesis test, the decision was made to reject Ho and accept Ha. This means that the product quality and packaging variables collectively have a significant influence on the purchasing decision variable.
The Influence of Product Quality and Promotion on Customer Satisfaction of TikTok Shop Products in Linggar Jaya Village, Kikim Timur District Sumiatun Sumiatun; Mujari Mujari; Darwin Kesuma
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.981

Abstract

The purpose of this study was to determine the effect of product quality and promotion on customer satisfaction for TikTok Shop products in Linggar Jaya Village, Kikim Timur District. The variables in this study were product quality (X1), promotion (X2), and customer satisfaction (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) product quality has a significant partial effect on customer satisfaction, as evidenced by the calculated t value > t-table (7.042 > 1.998). (2) promotion has a significant partial effect on customer satisfaction, as evidenced by the calculated t value > t-table (2.965 > 1.998). (3) Product Quality and Job Satisfaction have a significant simultaneous effect on Customer Satisfaction for TikTok Shop Products in Linggar Jaya Village, East Kikim District. This can be seen from the calculated f value > f table (66.806 > 3.991) and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05). .
The Impact of Working Capital and Risk Management on Increasing Profitability at PT. Golden Titian Indonesia Pirwansyah Pirwansyah; Darwin Kesuma; Mujari Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.985

Abstract

This study aims to determine the effect of working capital on increasing profitability at PT. Golden Titian Indonesia. To determine the effect of risk management on increasing profitability at PT. Golden Titian Indonesia. To determine the effect of working capital and risk management on increasing profitability at PT. Golden Titian Indonesia. The analysis and discussion revealed that working capital significantly influences profitability at PT. Golden Titian Indonesia. Risk management has no significant effect on profitability at PT. Golden Titian Indonesia. Working capital and risk management simultaneously have a significant effect on profitability at PT. Golden Titian Indonesia.
The Effect Of Service Quality And Price On Customer Satisfaction At Cv. Abadi Steel Lahat Jesi Monica; Mujari Mujari; Darwin Kesuma
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.991

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction at CV. Abadi Steel Lahat. The results showed that (1) service quality has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (7.031 > 1.988). (2) price has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (3.224 > 1.988). (3) service quality and price have a significant simultaneous effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated f-value > f-table (58.389 > 3.953), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
Co-Authors Andre Oktiano Pratama Darwin Kesuma Dewi Oktami Deya Okta Sari Hayani Hayani Hestin Hestin Iskandar Malian Jesi Monica Kasinem Kasinem Kurnia Lita Ovita Sari Leny Veronika Pirwansyah Pirwansyah Rini Asti Anggraini Sri Setiati Sumiatun Sumiatun Vemi Fytaloka Wahyu Darmawan