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All Journal Journal of Applied Sciences and Advanced Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nor Laila
Universitas Muhammadiyah Jakarta
Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences

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Marketing Strategy Training and Preparing Financial Reports for SMEs in Pattani Thailand to Form Superior Human Resources Nuraeni Nuraeni; Hartutik Hartutik; Hasanah Hasanah; M. Irfan Tarmizi; Nor Laila; Adi Mansah
Journal of Applied Sciences and Advanced Technology Vol 5, No 3 (2023): Journal of Applied Sciences and Advanced Technology
Publisher : Faculty of Engineering Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jasat.5.3.99-104

Abstract

Over the past 10 years, the world economy has been rocked by various unpredictable circumstances, such as the US and China trade wars, the Covid-19 pandemic, to the war between Russia and Ukraine. The International Monetary Fund (IMF) estimates that global economic losses will reach USD 12.5 trillion or IDR 178,750 trillion and will continue to increase until 2024. In this case, MSMEs are considered to be the sector that was most affected by the economic crisis, threatening the business continuity of many actors. because the decline in people's purchasing power will have an impact on decreasing MSME income. On the other hand, in general, internal MSMEs in almost every country have the same weakness, namely business development that still uses traditional methods. The method used in this Community Service is to collect information/data related to MSME actors and conduct training on Marketing and Accounting. MSMEs are given training on HPP calculations, marketing strategies, preparation of financial reports, and financial recording application training. We feel that the training "Compilation of Financial Statements and Marketing Strategies for MSME Pattani Thailand to Form Superior HR" is a program that can provide benefits for them to be able to develop their potential to become Superior HR and the business they run into a thriving and sustainable business.  
Transformasi Globalisasi 5.0: Pergeseran Strategis Dalam Perilaku Konsumen dan Ekosistem Digital Dalam Persfektif UU ITE 2024 Nia Puspita Hapsari; Agus Nurudin; Nor Laila; Endang Ruswanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10125

Abstract

This research examines how the transformation towards “Globalization 5.0” triggers strategics changes in consumer behavior, and the digital ecosystem, and how these changes requires adjustments to the regulations of the 2024 version of the ITE Law regarding these changes. The era of Globalization 5.0 marks a new chapter in the relationship between technology, behavior, and global business strategy. This transformation is not only marked by the acceleration of digitalization is not only marked by the emergence of a digital ecosystem integrated with local, data driven, and sustainable values. The research aims yo analyze how the shift towards Globalization 5.0 changes consumer behavior and corporate marketing strategies, and corporate marketing strategies in the context of digitalization, and how the regulations of the 2024 version of the ITE Law change. The research method used was a systematic  literature review with  a qualitative approach. The results show that global business strategies are now transforming into a global digital ecosystem, where companies must adapt marketing strategies that are responsive to local cultures, but based on technologies such as Artificial Intteligence (AI), and the Internet of Things (IoT). The study emphasizes the importance of integrating digitlaization, local cultural values, and consumer behavior as the foundation of competitive strategy in the era of Globalization 5.0. The revised 2024 ITE Law still contains “rubber” articles, potential regulatory overlap (for example, with the Personal Data Protection Law), and weak adaptation to new technologies are identified as regulatory barriers.
Co-Authors Adi Mansah Agus Nurudin Endang Ruswanti Hartutik Hartutik Hasanah Hasanah M. Irfan Tarmizi Nia Puspita Hapsari Nuraeni Nuraeni