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This Author published in this journals
All Journal PERSPEKTIF International Journal of Economics and Management Research
Abdul Sahid
Sekolah Tinggi Ilmu Administrasi Yappi Makassar
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Transformational Leadership In Organizational Change Abdul Sahid; Indriati Amirullah; Khaeriyah Khaeriyah; Nurasia Natsir; Syafaruddin Syafaruddin
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.110

Abstract

Leadership plays a very important role in organizational dynamics and change. This article discusses the concept, role, and emphasis on transformational leadership in the context of organizational change. Transformational leadership is an approach that allows leaders to influence and bring about positive change in an organization. This concept brings about more than just procedural changes; it creates an inspiring vision, motivates subordinates, and encourages innovation in order to achieve higher organizational goals. In this research, we explain how transformational leadership plays a central role in managing organizational change. We discuss how transformational leaders are able to create organizational cultures that support change, identify barriers, and managing resistance with a collaborative approach. We also highlight strategies used by transformational leaders to motivate team members, encourage active participation, and achieve success in the face of complex change. This study provides deeper insight into how transformational leadership can be the key to success in facing the challenges of organizational change. We explore the positive impact of transformational leadership on organizational culture, team performance, innovation and achievement of organizational goals. The findings of this research provide practical implications for leaders and managers in managing organizational change effectively. Transformational leadership is a relevant and important concept in the context of organizational change.
Public Communication Management for Strengthening The Marketing of MSME Products in Makassar City Sahruddin Malik; Abdul Sahid; Andi Amitya Resty Dwiyanti; Syarifa Aeni MR; Irmawati Irmawati
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.16191

Abstract

This study investigates public communication governance and its role in supporting the marketing of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City, focusing on multi-actor collaboration, participation dynamics, and communication effectiveness. Using a qualitative approach, data were collected through in-depth interviews with government officials, MSME actors, supporting communities, and associations. Findings show a shift toward a more collaborative and participatory communication model, where MSMEs, communities, and government actors co-create strategies from planning to evaluation. The use of diverse communication channels—from social media and websites to informal networks—has improved MSMEs’ access to promotional programs, training, and policy information. Responsive feedback mechanisms and active stakeholder participation strengthen program relevance and effectiveness. However, persistent challenges remain, including digital literacy gaps, infrastructure limitations, and preferences for conventional communication. These findings underscore the need for adaptive, inclusive, and multi-layered communication strategies tailored to the diverse characteristics of urban MSMEs. The study recommends strengthening digital literacy, institutionalizing cross-sector collaboration, and conducting regular evaluations to sustain public communication innovations. By highlighting the strategic role of local communication governance, this research contributes to Indonesia’s broader agenda of enhancing MSME competitiveness and advancing an inclusive digital economy.
Co-Authors Andi Amitya Resty Dwiyanti Indriati Amirullah Irmawati Irmawati Khaeriyah Khaeriyah Sahruddin Malik Syafaruddin Syafaruddin Syarifa Aeni MR