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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) E-Amal: Jurnal Pengabdian Kepada Masyarakat
Darusman Darusman
Universitas Muhammadiyah Pontianak
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGENALAN LITERASI DIGITAL MELALUI PENGGUNAAN APLIKASI E-COMMERCE DI PANTI ASUHAN ‘AISYIYAH TUNAS HARAPAN PONTIANAK Arninda Arninda; Darusman Darusman; Ferdy Firmansyah
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1: Januari-April 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i1.3097

Abstract

Anak-anak masa kini merupakan generasi Z yang lahir dan di besarkan di era serba digital dan beragam teknologi canggih. Di era digitalisasi saat ini, perkembangan teknologi telah berdampak terhadap perkembangan anak, terutama anak usia dini. Berbagai macam gadget secara langsung maupun tidak langsung akan mempengaruhi karakteristik mereka menjadi mandiri, cerdas dan penuh imajinasi (ingenuity), serta entrepreneurialism. E-commerce merupakan bagian dari kemajuan teknologi digital yang sudah menjadi gaya hidup masa kini yang praktis dan solutif bagi masyakarat. Sehingga tidak perlu menghabiskan waktu untuk antri dan terkena macet. E-commerce juga menjadi tren industri online yang sangat popular karena menciptakan berbagai profesi baru. Pengabdian ini bertujuan untuk mengenalkan dan memberikan pengetahuan mengenai literasi digital kepada anak-anak di Panti Asuhan ‘Aisyiyah Tunas Harapan Pontianak. Selain itu, juga memberikan gambaran tentang aplikasi e-commerce, agar anak-anak dapat memanfaatkan berbagai kemudahan belanja secara online, namun tetap memperhatikan berbagai aspek keamanan yang sangat penting bagi kenyamanan bertransaksi
PKM inovasi teknologi tepat guna dan e-Marketing pada UKM Chanda di Kota Pontianak Darusman Darusman; Eko Sarwono; M. Khairul Anwari; Selviana Selviana; Linda Suwarni
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i2.34964

Abstract

Abstrak UKM memberikan peranan yang positif dalam pemulihan perekonomian di suatu wilayah, termasuk UKM Chanda selaku mitra PKM dalam kegiatan ini. Masih terbatasnya peralatan produksi, dan pengetahuan tentang pemasaran digital menjadi masalah prioritas yang dihadapi. Tujuan kegiatan pengabdian ini adalah untuk menerapkan hasil penelitian tim pengusul melalui PKM Penerapan Inovasi Teknologi Tepat Guna Dan E-Marketing Pada UKM Chanda untuk meningkatkan kualitas dan kuantitas produk, serta pengetahuan tentang pemasaran digital. Metode pelaksanaan kegiatan pengabdian ini terdiri dari 5 tahap, yaitu sosialisasi, pelatihan, penerapan teknologi, monitoring dan evaluasi. Hasil kegiatan pengabdian ini yaitu terlaksananya penerapan inovasi teknologi melalui mxer turbo, ampia, spinner, siller, oven pemanggang serbaguna ukuran besar. Selain itu, terjadi peningkatan pengetahuan mitra tentang manajemen kewirauhsaan dan pemasaran sebesar 60% antara sebelum dan setelah dilakukan kegiatan pengabdian. Saat kegiatan pengabdian selesai dilaksanakan, mitra sudah mampu melakukan memproduksi usahanya dengan menggunakan Teknologi tepat Guna yang telah diberikan sehingga mempercepat waktu produksi dan memperbanyak jumlah produksi. Kata kunci: PKM; teknologi tepat guna; e-Marketing; UKM. AbstractSMEs play a positive role in economic recovery in a region, including Chanda SME as the partner of this community service program. The limited production equipment and lack of knowledge about digital marketing remain the main problems faced. The objective of this program is to apply the research findings of the proposing team through the Community Service Program on the Application of Appropriate Technology Innovation and E-Marketing at Chanda SME to improve product quality and quantity, as well as knowledge of digital marketing. The implementation method of this program consists of five stages: socialization, training, technology application, monitoring, and evaluation. The outcomes of this community service include the successful application of technological innovations such as a turbo mixer, ampia, spinner, sealer, and a large multifunctional oven. In addition, the partner’s knowledge of entrepreneurship management and marketing increased by 60% between before and after the program. By the end of the program, the partner was able to produce using the provided appropriate technology, which accelerated production time and increased production capacity. Keywords: community empowerment; appropriate technology innovation; e-Marketing; SME.
Meningkatkan Literasi Keuangan dan Digital Melalui Komunitas Diaspora Indonesia di Jepang Dedi Hariyanto; Darusman Darusman; Ferdy Firmansyah
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 6 No. 1 (2026): Februari - Juli 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v6i1.6830

Abstract

This community service program aims to optimize the self-capacity of the Indonesian diaspora in Tsukuba, Japan, by strengthening digital and financial literacy. The program was conducted through educational sessions, practical workshops, mentoring activities, and evaluation using pre-test and post-test methods involving 15 members of PPI Ibaraki. The digital literacy materials focused on social media utilization, personal branding, and digital content creation, while financial literacy materials emphasized personal financial management, budgeting strategies, and safe digital investment practices. Evaluation results demonstrated a significant increase in participant understanding, with average scores improving from 55% to 90%, indicating a 35% increase in knowledge and practical skills. Participants also showed improved abilities in creating productive digital content and managing personal finances more responsibly while living in Japan. The findings indicate that integrated digital and financial literacy training can effectively strengthen the independence and adaptive capacity of Indonesian diaspora communities abroad.
The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods Muhammad Fuad; Darusman Darusman; Fita Kurniasari; Mahardika Agung Madepo
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1493

Abstract

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.
Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products Rachmiani Rachmiani; Naufal Haidar Ahmada; Darusman Darusman
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3648

Abstract

This study aims to analyze the impact of digital technology on marketing strategy development and its effect on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. In an era of rapid digitalization, adopting digital technology has become a crucial factor in enhancing the competitiveness of MSMEs. The research utilizes a quantitative approach with a survey design, where data was collected through questionnaires distributed to 100 MSME entrepreneurs who have integrated digital technology into their marketing strategies. The findings indicate that using social media and e-commerce platforms significantly contributes to increased brand awareness, sales, and customer loyalty for MSMEs. Approximately 68% of respondents reported a sales boost after utilizing digital platforms, while more than 60% noted enhanced brand visibility. On the other hand, despite the great potential of SEO and email marketing to improve competitiveness, the application of these strategies remains limited. Multiple linear regression analysis suggests that the more intensively digital technology is used, the greater the competitiveness of MSME products in an increasingly competitive market. These findings emphasize the importance of integrating digital technology into MSME marketing strategies to strengthen their position in domestic and global markets. Therefore, MSME entrepreneurs are encouraged to expand their understanding and implementation of additional digital marketing strategies and seek more significant support from the government and related institutions.
Co-Authors Arninda Arninda Dedi Hariyanto Eko Sarwono Ferdy Firmansyah Fita Kurniasari Linda Suwarni M. Khairul Anwari Mahardika Agung Madepo Muhammad Fuad Naufal Haidar Ahmada Rachmiani Rachmiani Selviana