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All Journal Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Pengabdian Kepada Masyarakat
Mas Ayu Ambayoen
Department Of Agriculture, Faculty Of Agriculture, Universitas Brawijaya, Jalan Veteran, Malang-65145, Indonesia
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Pengabdian Kepada Masyarakat

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Digitalisasi Marketing Bagi Pelaku UMKM Kabupaten Blitar Siti Azizah; Irfan H. Djunaidi; Diah Priharsari; Mas Ayu Ambayoen; Siti Hamidah
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i2.1300

Abstract

The purpose of community service through this Doctoral Service Grant is to help market MSME products assisted by the Blitar Regency Livestock and Fisheries Service through the Triple-Helix model with the concept of e-commerce. The expected result is to expand the market of assisted MSME products in Blitar Regency produced by OPS Cooperative, Srikandi Kitchen, MuZa Smoked Salted Eggs and AKBest (Akademi Komunitas Negeri Putra Sang Fajar Blitar). The location of community service activities will be carried out in Blitar Regency from May to August 2022. The steps of the activity are: 1. Coordination to establish triple-helix cooperation  2. Improving the product image of MSMEs 3. Provide counseling on market share, knowing desires and recognizing potential customers 4. Providing online processed product promotion facilities 5. Providing skills about online transactions and the Canva application The result that has been obtained during the activity process is that parties in the triple-helix model can coordinate so that MSMEs are always informed of government programs. Canva application training and social media creation assistance can improve the product image of MSMEs and then also provide skills about market share, and potential consumers in addition to online transactions. The continuation of the program is still needed for assistance in order to maintain business motivation and improve product quality.
Co-Authors Achadiah Rachmawati Anie Eka Kusumasti Diah Priharsari Hamidah, Siti Irfan H. Djunaidi Leni Sri Pangesti Rositawati Indrati Siti Azizah Siti Azizah