Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Pangabdhi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Anggraini, Rizky Dwi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Sosial Media untuk Pengembangan Usaha BUMDes Dasa Warsa Desa Waru Barat Pamekasan Olivia, Rizma; Nugroho, Taufik Rizal Dwi Adi; Selvia, Erika; Nisak, Hoirun; Putra, Rafly Mahendra; Anggraini, Rizky Dwi; Marista, Tri Lestari
Jurnal Ilmiah Pangabdhi Vol 9, No 2: Oktober 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pangabdhi.v9i2.19260

Abstract

West Waru Village BUMDes was founded in 2017 in accordance with Village Regulation no 3 of 2022 concerning the Establishment of a Village-Owned Enterprise with the name BUMDes Dasa Warsa and has a certified legal entity. The method for implementing community cervice acitivities conducted at BUMDes Dasa Warsa, West Waru Village, Waru District, Pamekasan Regency is carried out by following the working hours of BUMDes staff in assisting the implementation of digital marketing and optimizing social media. Currently, BUMDes Dasa Warsa has 5 managed business units, namely livestock, ISP (Internet Service Provider), TPS3R, tourism and cafes. The development and construction of units at Dasa Warsa BUMDes has been planned for the following years. The social media optimization activities that have been carried out have proven to be effective and have had a good impact on product marketing in BUMDes business units. sales have increased and profits have been made, it can be seen that the content planning strategy on social media Instagram really helps interact with consumers and helps people get to know the products offered by BUMDes Dasa Warsa.
Pengambilan Keputusan Berlangganan Terhadap Jasa Angkut Sampah Di Desa Waru Barat (Studi Kasus Pelanggan TPS3R Bumdes Dasa Warsa) Anggraini, Rizky Dwi; Nugroho, Taufik Rizal Dwi Adi; Zuhriyah, Amanatuz; Wijayanti, Dian E
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.02.16

Abstract

TPS3R merupakan usaha pengelolaan sampah yang berlokasi di Desa Waru Barat, Pamekasan. Keinginan untuk tumbuh dan memaksimalkan keuntungan menuntut TPS3R untuk memahami karakteristik dan perilaku pelanggan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik pelanggan dan menganalisis pengaruh perilaku konsumen melalui variabel pelayanan terhadap keputusan berlangganan TPS3R. Lokasi penelitian ditentukan secara purposif, teknik pengambilan sampel secara purposive sampling dengan 63 responden. Analisis dalam penelitian ini adalah analisis kuantitatif deskriptif, uji validitas dan reliabilitas, serta uji chi-square. Hasil penelitian menunjukkan bahwa karakteristik pelanggan mayoritas berjenis kelamin perempuan, berusia 31-37 tahun, berwiraswasta dan rata-rata berpendidikan SMA. Berdasarkan hasil analisis dapat diketahui bahwa variabel promosi dan kualitas pelayanan berpengaruh terhadap keputusan berlangganan. Sebaliknya, variabel harga tidak mempengaruhi keputusan berlangganan. TPS3R sebaiknya lebih memperhatikan karakteristik pelanggan dan variabel yang berpengaruh sebagai acuan strategi pemasaran kedepannya.
Co-Authors Amanatuz Zuhriyah Hoirun Nisak, Hoirun Marista, Tri Lestari Olivia, Rizma Putra, Rafly Mahendra Selvia, Erika Taufik Rizal Dwi Adi Nugroho Wijayanti, Dian E