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All Journal Jurnal Ilmiah Manajemen Kesatuan Advances in Management & Financial Reporting Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances: Jurnal Ekonomi & Bisnis INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Mohammad Aldrin Akbar
Universitas Yapis Papua, Indonesia
Economics, Econometrics & Finance Social Sciences

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STRATEGIC HUMAN RESOURCE OPTIMIZATION IN BUSINESSMANAGEMENT AMIDST THE TECHNOLOGICAL EPOCH FOR ADVANCING PROFITABILITY AND SUSTAINABILITY IN INDONESIA Albert Budiyanto; A. Hamid; Muhammad Syafri; A. Haris Mzen; Mohammad Aldrin Akbar
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the study "Strategic Human Resource Optimization in Business Management Amidst the Technological Epoch for Advancing Profitability and Sustainability in Indonesia," we investigated the dynamic interplay between human resource strategies, technological advancements, and their impact on business profitability and sustainability in the Indonesian context. Our research employed a mixed- method approach, incorporating quantitative and qualitative data collection techniques. We analyzed extensive data from various Indonesian businesses spanning multiple sectors and industries. These data were meticulously gathered and processed, utilizing advanced statistical tools and software to derive meaningful insights. The study's results indicated a compelling relationship between the optimization of human resources, driven by strategic initiatives, and the ability of businesses to thrive in the modern technological era. We observed a positive correlation between such optimization and enhanced Profitability and the ability to maintain sustainable operations, even in the face of industry disruptions. The discussion section delved into the nuanced interpretations of the results, emphasizing the critical role of human capital in adapting to technological changes and steering companies toward financial success and long-term sustainability. This understanding has significant implications for businesses aiming to navigate the challenges of the digital age while maintaining their commitment to sustainability. In conclusion, this study underscores the importance of strategically optimizing human resources in the context of technological advancements for both Profitability and sustainability in Indonesian businesses. It provides valuable insights for business leaders and policymakers seeking to develop strategies that align with the demands of the modern business landscape.
The Effect of Digital Marketing Dimensions on Brand Awareness and Purchase Decisions through Brand Awareness in MSMEs Mohammad Aldrin Akbar
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5205

Abstract

This study aims to examine the influence of digital marketing dimensions, such as social media marketing, content marketing, email marketing, and online advertising, on purchase decisions, while also analyzing the mediating role of brand awareness in the context of the MSMEs digital economy. A quantitative approach using PLS-SEM with 5,000 bootstrap resamples was applied to analyze direct and indirect relationships among variables based on data from MSME consumers. The findings reveal that social media marketing has the strongest direct effect on purchase decisions and also significantly enhances brand awareness. Content marketing and online advertising significantly improve brand awareness but do not directly influence purchase decisions. Instead, their effects on purchasing behavior occur indirectly through brand awareness. Email marketing shows no significant impact on either brand awareness or purchase decisions. Furthermore, brand awareness significantly affects purchase decisions and mediates the effects of content marketing, online advertising, and social media marketing, but not email marketing. These results highlight the central role of brand awareness as a cognitive bridge between digital marketing strategies and consumer behavior. For MSMEs, engagement-driven and awareness-building strategies are more effective than direct promotional communication in driving purchasing decisions.
Leadership Style and Work Discipline on employee performance Tri Widya Puspitasari; Mohammad Aldrin Akbar; Ros Lina
Advances in Human Resource Management Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v3i1.321

Abstract

Purpose: This study examines the combined influence of leadership style and work discipline on the performance of State Civil Apparatus at the Office of Cooperatives, Small and Medium Enterprises in Jayapura City. Research Design and Methodology: The research employs a survey method with a quantitative and associative approach. The sample comprises 69 ASNs selected using convenience sampling from a population of 275 ASNs in Jayapura City. Data was collected through Likert-scale questionnaires and direct observations. Instrument validity and reliability were tested using SPSS and classic assumption tests, including normality, multicollinearity, and heteroscedasticity—multiple linear regression analysis. Findings and Discussion: The results indicate that leadership style and work discipline positively and significantly influence ASN performance. Transformational and transactional leadership styles and high work discipline significantly enhance ASN performance. However, contextual differences affect these relationships, underscoring the need for a holistic approach in ASN performance management. Implications: The study has significant implications for public sector management policies and practices. The findings highlight the necessity of a flexible and integrative approach in applying leadership styles and work discipline to improve ASN performance. Future research should explore specific conditions under which these variables most effectively enhance ASN performance.
Work Discipline on Employee Performance Through Work Productivity Cut Yeni Tasya; Mohammad Aldrin Akbar; Ros Lina
Advances in Human Resource Management Research Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v2i3.326

Abstract

Purpose: This study examines the effect of work productivity on employee performance at PT Paguntaka Cahaya Nusantara Papua and West Papua Branch. Research Design and Methodology: Data was collected using a cross-sectional research design through a survey involving employees from various departments. Regression analysis evaluated the relationship between work productivity and employee performance. Findings and Discussion: The results showed a positive and significant relationship between work productivity and employee performance, with a regression coefficient of 0.62 and a p-value of 0.0001. This finding supports theories that link work productivity with performance improvement and confirms the importance of productivity factors in achieving optimal organizational performance. Implications: This study makes a significant contribution to scientific and managerial practice by providing empirical evidence and recommendations for managers to develop policies that encourage work productivity. However, its limitations include its cross-sectional design and limited generalizability. Future research should use a longitudinal design and expand the sample to various industries to gain more insight into the relationship between work productivity and employee performance.
Customer-Centric Strategies: Navigating the Dynamics of Marketing Management for Competitive Advantage Mohammad Aldrin Akbar
Advances in Business & Industrial Marketing Research Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i2.288

Abstract

The purpose of this study is to examine the significance of customer-centric strategies in marketing management and their implications for organizational success. Adopting a literature review approach, this research synthesizes insights from various disciplines to elucidate the multifaceted nature of customer-centricity. The research design employs a qualitative approach, drawing on existing scholarship to elucidate key concepts and frameworks in customer-centricity. The findings highlight the paramount importance of prioritizing customer needs and preferences, aligning organizational culture and processes with customer goals, and leveraging technological innovations to enhance customer experiences. The discussion underscores the challenges and opportunities presented by the digitalization of commerce, emphasizing the need for organizations to adapt and innovate in response to changing consumer behaviors and market dynamics. The implications of this study extend to both theory and practice, offering valuable insights for academics, practitioners, and policymakers alike. By embracing a customer-centric mindset and integrating interdisciplinary perspectives, organizations can develop robust strategies that drive sustainable competitive advantage in today's dynamic markets.
Customer Engagement Mediates the Effect of Content marketing on Purchase Intention Arina Raudhatul Rizkia; Mohammad Aldrin Akbar; Ros Lina
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.297

Abstract

Purpose: This study examines the effect of Content Marketing on Purchase Intention through Customer Engagement. Research Design and Methodology: This study uses a quantitative research design with survey and path analysis methods. Data was collected from respondents who were involved in digital interactions with marketing content. Findings and Discussion: The results showed that Content Marketing significantly indirectly affects one's Purchase Intention through increased Customer Engagement. This finding indicates that relevant, engaging, and valuable content can increase consumer engagement, strengthening their intention to purchase. Implications: This research highlights the importance of companies developing content marketing strategies that focus on increasing customer engagement to maximize purchase intention. This research contributes to the digital marketing literature by highlighting the mediating role of Customer Engagement. However, limitations of this study include a sample that may not be representative of the broader population and a cross-sectional design that cannot identify changes in consumer behavior over time. Future research should use a longitudinal design and expand the sample to increase external validity and explore other factors influencing this relationship.
Improving Brand Image of Product Through Integrated Marketing Communications Mohammad Aldrin Akbar; Entis Sutisna
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.116

Abstract

Purpose: This study examines and analyzes the effect of Integrated Marketing Communication (IMC), which consists of advertising, sales promotion, public relations, personal selling, and direct and online marketing, on the brand image of electronic television products. Research Design and Methodology: This study's population consists of 2,576 customers who use Panasonic brand televisions. The sample size was determined using the Slovin formula, resulting in 100 respondents selected from the Jayapura area. This research employs a quantitative method using primary data from questionnaires distributed to respondents. Data were analyzed through several stages, including descriptive statistical analysis, validity and reliability testing, and hypothesis testing using the coefficient of determination (R²), partial test (t-test), and simultaneous test (F-test). Findings and Discussion: The results of this study indicate that advertising, sales promotion, public relations, personal selling, and direct and online marketing each have a positive and significant influence on the brand image of Panasonic television products. Among these variables, sales promotion is the most dominant factor influencing brand image. Implications: These findings suggest that companies should enhance their sales promotion strategies while strengthening other communication components to build a strong and competitive brand image in the electronics market.
Effect of Work Motivation and Creativity on Employee Performance M Rifky Fernanda Putra; Mohammad Aldrin Akbar; Ros Lina
Advances: Jurnal Ekonomi & Bisnis Vol. 3 No. 1 (2025): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v3i1.320

Abstract

Purpose: This study analyzes the impact of work motivation and creativity on employee performance at the Central Bureau of Statistics (BPS) in Papua Province. Research Design and Methodology: This research employs a quantitative method with a causal-comparative design. Primary data were collected through questionnaires from 77 BPS Papua employees, while secondary data were gathered from literature reviews. Data analysis was conducted using multiple linear regression to determine the influence of independent variables on the dependent variable. Findings and Discussion: The findings indicate that work motivation significantly impacts employee performance, aligning with motivation theories such as Maslow's hierarchy of needs and Herzberg's two-factor theory. However, work creativity does not have a significant effect on employee performance. This suggests that the routine and administrative tasks at BPS Papua may not require high creativity. Implications: These findings suggest that BPS Papua's management should focus on developing programs that enhance work motivation through training, fair incentives, and a supportive work environment. Further research is recommended to explore other factors that may influence employee performance and extend the study to different sectors and regions to test the consistency of these findings.
Pengaruh Kompetensi Sumber Daya Manusia, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Pegawai Pelajar Nehe; Mohammad Aldrin Akbar; Duta Mustajab; Muhdi B. Hi Ibrahim; Abdul Rasyid
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.552

Abstract

Tujuan: Studi asosiatif ini bertujuan untuk menganalisis pengaruh kompetensi SDM, disiplin kerja dan lingkungan kerja secara simultan terhadap kinerja pegawai pada Bappeda Kabupaten Pegunungan Bintang. Metode Penelitian: Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampling total, melibatkan 90 responden dari populasi 90 karyawan. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi berganda untuk menguji efek parsial dan simultan variabel independen terhadap kinerja karyawan. Hasil dan Pembahasan: Hasil studi ini menunjukkan bahwa kompetensi SDM, disiplin kerja, dan lingkungan kerja secara parsial maupun simultan berpengaruh signifikan terhadap kinerja pegawai Bappeda Kabupaten Pegunungan Bintang. Di antara ketiganya, kompetensi SDM merupakan faktor paling dominan dengan nilai beta tertinggi (0,383) dan signifikansi 0,000. Model penelitian ini mampu menjelaskan 69,3% variasi kinerja pegawai. Implikasi: Peningkatan kinerja pegawai dapat dicapai melalui penguatan kompetensi SDM, pembinaan disiplin kerja, serta penciptaan lingkungan kerja yang mendukung. Hasil ini mendorong pengambil kebijakan untuk lebih fokus pada pengembangan kapasitas pegawai secara menyeluruh dan berkelanjutan.
Co-Authors A. Hamid A. Haris Mzen Arina Raudhatul Rizkia Budiyanto, Albert Cut Yeni Tasya Duta Mustajab Entis Sutisna M Rifky Fernanda Putra Muhammad Syafrie Muhdi B. Hi Ibrahim Pelajar Nehe Rasyid, Abdul Ros Lina Tri Widya Puspitasari