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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU)
Mohammad Taqiuddin Mohamad
Department of Shariah and Economics, Academy of Islamic Studies University Malaya, Kuala Lumpur Malaysia
Religion Humanities Economics, Econometrics & Finance Social Sciences

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THE ROLE OF SUSTAINABLE MARKETING IN CREATING VALUE FOR CUSTOMERS AND SOCIETY Moh. Yamin Darsyah; Felina C Young; Mohammad Taqiuddin Mohamad; Mohd Syahrin; Al-Amin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

In the past decade, global awareness regarding sustainability has increased, fueling greater demand for socially and environmentally responsible business practices. This has led to the development of sustainable marketing as a key strategy for companies to not only meet consumer expectations but also to act as leaders in sustainability. This study aims to explore the effectiveness of sustainable marketing in creating value for consumers and companies. The study conducted in this research uses the literature research method. The results show that authenticity, transparent communication, and meaningful interaction with consumers are key factors in the effectiveness of sustainable marketing. Long- term success is also closely related to the company's ability to effectively integrate sustainability efforts into all aspects of business operations, from procurement to point of sale. The findings emphasize the importance of a holistic approach to sustainability marketing to create substantial value for consumers, increase brand loyalty, and positively influence firm performance.
NAVIGATING THE DIGITAL FRONTIER: A COMPREHENSIVE ANALYSIS OF DIGITAL TAXATION AND ITS IMPLICATIONS ON GLOBAL ECONOMICSTABILITY Kevin Hermanto Tupamahu; Agung Cucu Purnawirawan; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 8 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The rapid evolution of the digital economy has reshaped global commerce, introducing unprecedented opportunities and complexities in taxation and economic equilibrium. This paper presents a comprehensive systemic risk analysis to scrutinize the intricate interplay between digital taxation and the stability of the global economy. Through an exhaustive review of literature, case studies, and empirical data, it identifies and explores critical taxation challenges inherent in the digital realm, including tax base erosion, jurisdictional ambiguity, and regulatory fragmentation. Additionally, the analysis delves into the systemic risks associated with digital taxation, such as double taxation, tax competition, trade disputes, and regulatory arbitrage, emphasizing their far-reaching implications on economic stability, investment decisions, market dynamics, and fiscal sustainability. Drawing insights from effective mitigation strategies and successful case studies, the paper offers actionable recommendations for policymakers. These recommendations advocate for enhanced international cooperation, the development of consensus- based taxation frameworks, the utilization of digital technologies for tax compliance, and the reinforcement of multilateral institutions. By proactively addressing systemic risks, policymakers can nurture economic stability, spur innovation, and establish a fair and equitable tax landscape amidst the complexities of the digital era. This analysis contributes significantly to the ongoing discourse on digital taxation, providing valuable guidance for policymakers, researchers, and practitioners navigating the digital landscape while safeguarding global economic stability.
BUSINESS SUSTAINABILITY SECRETS: IMPLEMENTING AN EFFECTIVE FINANCIAL STRATEGY Loso Judijanto; Sri Dewi Yusuf; Rosdiana Imroati Kurnia Tanjung; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 10 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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In an ever-changing and uncertain business world, business sustainability is a top priority for stakeholders. One of the main keys to achieving this sustainability is through the implementation of an effective financial strategy. This article explains the financial strategy of business sustainability and the obstacles it faces. The research methods used in this study are literature that corresponds to the context of the research. The findings from this study are that the sustainability of a successful business depends heavily on the implementation of an effective financial strategy, which takes into account challenges such as market uncertainty, resource constraints, and internal conflicts. Efficiency in financial management can be enhanced through the use of advanced technology and human resource capacity development. With a comprehensive and adaptive approach, companies can cope with market fluctuations and long-term growth and stability.
CONTEMPORARY MARKETING MANAGEMENT STRATEGIES: NAVIGATING COMPLEXITY AND CHALLENGES IN THE DYNAMIC INDUSTRY ERA Abdul Rosid; Loso Judijanto; Muhamad Stiadi; Rostini; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 8 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This study delved into contemporary marketing management strategies, exploring their effectiveness in navigating complexity within the dynamic industry era. A comprehensive analysis of critical elements revealed their pivotal roles, including product innovation, dynamic pricing, diversified targeting, and technological adaptation. The study highlighted the importance of product innovation, emphasizing its role in meeting current consumer needs and anticipating future demands. Dynamic pricing strategies, encompassing variable pricing models and personalized approaches, enhanced adaptability in response to evolving market conditions. Diversified targeting, involving market segmentation and nuanced market positioning, emerged as crucial for engaging diverse consumer bases effectively. Additionally, the study underscored the significance of adapting to technological trends, emphasizing the role of data analytics and the impact of artificial intelligence on marketing automation. By comprehensively examining these strategies, the study contributes valuable insights for businesses aiming to navigate the complexities of the contemporary marketing landscape and thrive in the ever-changing industry environment.
DIGITAL TRANSFORMATION OF MICRO, SMALL, AND MEDIUMENTERPRISES (MSMES) DURING THE PANDEMIC: CHALLENGES AND STRATEGIES Era Purike; Iyad Abdallah Al- Shreifeen; Mohammad Taqiuddin Mohamad
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

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Abstract

Digital transformation of Micro, Small and Medium Enterprises (MSMEs) during the pandemic has become a vital step to ensure business survival and growth. The COVID- 19 pandemic has accelerated the need for digital technology adoption due to physical restrictions that reduce face-to-face interactions. While this offers various opportunities such as market expansion and improved operational efficiency, MSMEs also face various challenges, including financial limitations, low digital literacy, and uneven internet infrastructure and connectivity. To overcome these challenges, a comprehensive strategy is needed, including improved digital literacy, utilisation of digital platforms, and collaboration with external parties. Digital transformation is not only a short-term solution during the pandemic, but also a long-term strategy to improve the competitiveness and sustainability of MSMEs in facing the industrial era 4.0. With the right support from the government and other stakeholders, MSMEs can continue to grow and contribute significantly to the economy.
Co-Authors Abdul Rosid Agung Cucu Purnawirawan Al-Amin Era Purike Felina C Young Iyad Abdallah Al- Shreifeen Kevin Hermanto Tupamahu Loso Judijanto Moh. Yamin Darsyah Mohd Syahrin Muhamad Stiadi Rosdiana Imroati Kurnia Tanjung Rostini Rostini Rostini Sri Dewi Yusuf