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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Bisman (Bisnis dan Manajemen): The Journal of Business and Management BJRM (Bongaya Journal of Research in Management) Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business Journal of Business, Technology, & Social Science Journal of Economics, Bussiness and Management Issues International Journal of Education Management and Religion
Lidya Anastasya
STIE Nusantara Makassar
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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ANALISIS KINERJA KEUANGAN PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA MAKASSAR Lidya Anastasya
BUGIS : Journal of Business, Technology, & Social Science Vol 1 No 1 (2023): Bugis Journal Volume 1 No. 1, Januari 2023.
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penilaian kinerja perusahaan dilakukan untuk mengevaluasi kinerja manajemen perusahaan, terutama menyangkut kinerja keuangan perusahaan dan menilai keberhasilan manajemen perusahaan. Melalui penilaian kinerja keuangan perusahaan, maka akan diperoleh gambaran mengenai kondisi kesehatan perusahaan.
Pengaruh Corporate Social Responsibility Dan Capital Intensity Terhadap Kebijakan Tax Avoidance Pada Perusahaan Manufaktur Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Anastasya, Lidya
BUGIS : Journal of Business, Technology, & Social Science Vol 2 No 2 (2024): Bugis Journal
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56858/bugis.v2i2.225

Abstract

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh corporate social responsibility dan capital intensity terhadap tax avoidance pada perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di bursa efek indonesia. Data yang digunakan adalah data sekunder dengan metode pengumpulan data timeseries. Data yang digunakan laporan keuangan tahunan perusahaan transportasi dan logistik periode 2020-2022 sebanyak 45 sampel. Hasil data sekunder yang dikumpulkan melalui laporan keuangan telah diuji dengan uji asumsi klasik berupa asumsi normalitas, asumsi multikolonieritas dan asumsi Heteroskedastisitas. Metode analisis data menggunakan teknik analisis statistik deskriptif dan analisis statistik inferensial. Hasil penelitian menunjukkan bahwa secara parsial corporate social responsibility berpengaruh positif dan tidak signifikan terhadap tax avoidance dan capital intensity berpengaruh positif dan tidak signifikan terhadap tax avoidance. Sementara itu corporate social responsibility dan capital intensity secara simultan berpengaruh positif dan tidak signifikan terhadap kebijakan tax avoidance
Analisis Perilaku Konsumen terhadap Minat Beli Produk Viral pada E-Commerce Shopee di Kota Makassar Achmad Ridha; Sudirman Kati; Handayani Hasan; Lidya Anastasya
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 4 (2024): Juli-September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i3.394

Abstract

This study aims to analyze the influence of individual factors, psychological factors, and social environment factors on the purchase intention of viral products on E-Commerce Shopee among consumers in Makassar City. The research employs a quantitative approach with primary data collected through a questionnaire. The sample consists of 100 respondents selected using the Slovin formula sampling technique. Multiple regression analysis is applied to the data. The analysis results show that both individual factors and social environment factors have a positive and significant effect on the purchase intention of viral products, with t-values of 2.528 and 4.777 and significance levels of 0.013 and 0.000, respectively. In contrast, psychological factors have a positive but not significant effect on purchase intention, with a t-value of 1.910 and a significance level of 0.059. The conclusion of this study is that both individual and social environment factors significantly influence consumers' purchase intentions for viral products on Shopee, while the impact of psychological factors is statistically insignificant. These findings highlight the importance of personal and social aspects in influencing purchase decisions for viral products.
Analisis Faktor Minat Nasabah Menggunakan Mobile Banking PT Bank Negara Indonesia di Makassar Ridha, Achmad; Windarsari, Wiwin Riski; Anastasya, Lidya; Yuliana, Leny
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 3 No. 5 (2025): Maret 2025
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v3i5.179

Abstract

Digitalisasi perbankan semakin berkembang, namun tingkat adopsi mobile banking di kalangan nasabah masih bervariasi. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, dan persepsi kepercayaan terhadap minat penggunaan mobile banking di PT Bank Negara Indonesia (BNI) Makassar. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan survei terhadap 80 nasabah BNI yang telah menggunakan mobile banking. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa persepsi kegunaan dan persepsi kemudahan berpengaruh positif dan signifikan terhadap minat penggunaan mobile banking, sedangkan persepsi kepercayaan tidak memiliki pengaruh yang signifikan. Temuan ini mengindikasikan bahwa kemudahan akses dan manfaat layanan lebih dominan dalam mendorong adopsi mobile banking dibandingkan faktor kepercayaan. Implikasi dari penelitian ini dapat menjadi dasar bagi bank dalam meningkatkan fitur dan strategi pemasaran mobile banking agar lebih sesuai dengan kebutuhan nasabah.
Analisis Tingkat Kohesivitas Karyawan pada PT. Pelindo IV (Persero) Cabang Makassar Hasan, Handayani; Yuliana, Leny; Anastasya, Lidya; Ridha, Achmad; Windarsari, Wiwin Riski
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.628

Abstract

This study aims to analyze the level of employee cohesiveness at PT. Pelindo IV (Persero) Makassar Branch and identify the key factors influencing it. Employee cohesiveness is essential in fostering a collaborative work environment, increasing productivity, enhancing job satisfaction, and reducing turnover rates. This research employs a quantitative approach with a descriptive design. Data were collected through questionnaires distributed to 63 respondents, selected using the Slovin formula from a total population of 172 employees. The analysis includes validity and reliability tests, followed by index number analysis to measure the level of cohesiveness based on four key indicators: social strength, group unity, attractiveness, and teamwork. The findings reveal that employee cohesiveness at PT. Pelindo IV (Persero) Makassar Branch is at a high level. Transformational leadership and effective communication significantly contribute to fostering a cohesive workplace by strengthening teamwork, encouraging mutual support, and enhancing collaboration. The study concludes that strong employee cohesiveness creates a harmonious work environment, improves efficiency, and supports organizational goal achievement. It is recommended that the company continue to strengthen leadership strategies and promote open communication to maintain and further enhance cohesiveness within the organization. Future research should explore other industries and incorporate qualitative approaches to gain deeper insights into employee interactions and workplace dynamics.
Ancaman Hedonisme di Era Literasi Keuangan: Studi Pengelolaan Keuangan Karyawan Generasi Z Lidya Anastasya
BJRM (Bongaya Journal For Research in Management) Vol. 8 No. 2 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i2.546

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan perilaku hedonisme terhadap pengelolaan keuangan pada karyawan Generasi Z di toko Alfamart di Kota Makassar. Generasi Z dikenal memiliki karakteristik yang lekat dengan kemajuan teknologi, konsumtif, serta keterlibatan tinggi dalam aktivitas e-commerce, sehingga rentan terhadap permasalahan dalam pengelolaan keuangan pribadi. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 55 responden yang dipilih melalui metode non-probability sampling. Data dianalisis menggunakan SPSS versi 26 dengan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji t. Hasil penelitian menunjukkan bahwa baik literasi keuangan maupun perilaku hedonisme berpengaruh positif dan signifikan terhadap pengelolaan keuangan. Nilai koefisien regresi untuk literasi keuangan adalah 0,782, sementara perilaku hedonisme sebesar 0,212. Nilai koefisien determinasi (R²) sebesar 0,764 menunjukkan bahwa kedua variabel independen menjelaskan 76,4% variasi dalam pengelolaan keuangan. Temuan ini menggarisbawahi pentingnya peningkatan literasi keuangan dalam membantu Generasi Z membuat keputusan finansial yang bijak, meskipun perilaku hedonisme juga menjadi faktor yang tidak dapat diabaikan
Punchline Yang Dibayar: Determinan Keputusan Pembelian Dengan Moderasi Persepsi Harga Pada Special Show Stand-Up Comedy Di Kota Makassar Ridha, Achmad; Anastasya, Lidya; S, Samsu Alam; Windarsari, Wiwin Riski
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2741

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh audience experience dan emotional attachment terhadap purchase decision pada pertunjukan special show stand-up comedy di Kota Makassar, dengan price perception sebagai variabel moderasi. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa pengalaman penonton dan keterikatan emosional berpengaruh positif signifikan terhadap keputusan pembelian tiket. Pengalaman yang menyenangkan selama pertunjukan, bersama dengan keterikatan emosional yang kuat terhadap komika, mendorong niat pembelian ulang dan rekomendasi kepada orang lain. Persepsi harga terbukti memoderasi hubungan antara pengalaman penonton dan keputusan pembelian, namun tidak mempengaruhi hubungan antara keterikatan emosional dan keputusan pembelian. Model penelitian mampu menjelaskan 62,4% variasi keputusan pembelian tiket. Penelitian ini mengonfirmasi pentingnya pengalaman emosional dalam meningkatkan loyalitas dan niat pembelian di sektor hiburan. Implikasi praktis dari penelitian ini adalah bahwa promotor dan komika perlu mengutamakan pengalaman otentik dan membangun keterikatan emosional dengan audiens untuk meningkatkan keputusan pembelian. Saran untuk penelitian selanjutnya mencakup penggunaan pendekatan longitudinal dan perluasan variabel serta lokasi studi.
Mind Over Media: Moderasi Literasi Keuangan dalam Pengaruh Finfluencer dan FOMO terhadap Keputusan Investasi pada Investor Pemula Anastasya, Lidya; Achmad Ridha; Riski Windarsari, Wiwin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4367

Abstract

This study examines the influence of finfluencers and fear of missing out (FOMO) on investment decisions among novice investors, with financial literacy as a moderating variable. The rise of social media has made finfluencers and FOMO dominant social and emotional factors in digital investing. Using a quantitative causal approach with SEM-PLS on 100 novice investors from digital platforms, the results show that both finfluencer and FOMO positively affect investment decisions. Financial literacy significantly moderates the effect of finfluencers but does not significantly moderate the relationship between FOMO and investment decisions. The findings indicate that digital investment behavior is driven by the interaction of social, emotional, and cognitive factors, with financial literacy enhancing rational evaluation of financial information. Keywords: finfluencer, fear of missing out (FOMO), financial literacy, investment decision
The Influence Of Emotional Intelligence On Employee Performance In The Business Sector Nabila Mukmininah Jibril; Lidya Anastasya; Hadira Thumaninah Jibril
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1175

Abstract

: Emotional intelligence (EI) refers to an individual's ability to recognize, understand, and manage their own emotions and those of others. In the context of everyday life, EI plays a crucial role in dealing with various challenges and problems that arise. Individuals with high levels of emotional intelligence tend to demonstrate greater resilience when faced with failure. This ability not only contributes to personal development but also influences social interactions and interpersonal relationships. Several previous studies on the effect of EI on performance have shown conflicting results. Therefore, this study aims to re-examine the effect of EI on employee performance, but with the analysis focused on employees in the business sector in Makassar. By further exploring the importance of emotional intelligence in everyday contexts and its impact on individual performance, both in social and professional settings, it is hoped that this will provide broader insight into the importance of EI in supporting employee performance. The quantitative approach was conducted through simple regression analysis, first collecting data from 100 selected respondents working in the business sector. Prior to data collection, the research instrument was tested for validity and reliability, with the results showing that all indicators were valid and reliable. The analysis showed that emotional intelligence has a positive and significant effect on employee performance in the business sector. The better a person's emotional intelligence of employee, the better their work performance. The implication of this research is that companies are advised to develop training programs focused on developing employee emotional intelligence. This training can cover a variety of aspects, from an introduction to the concept of EI and emotional management techniques to communication and empathy skills. By providing this training, companies not only improve individual skills but also create a more collaborative and supportive work culture.
DILEMA KONSUMSI DI TENGAH BOIKOT: MENGAPA KONSUMEN MASIH MEMBELI PRODUK STARBUCKS? Analisis Faktor Keputusan Pembelian atas Produk yang Diboikot di Kota Makassar Achmad Ridha; Wiwin Riski Windarsari; Azlan Azhari; Lidya Anastasya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2986

Abstract

Introduction: This study investigates the factors influencing consumer decisions to continue purchasing Starbucks products in Makassar amid active boycott campaigns linked to geopolitical issues. The phenomenon reflects the rise of political consumerism, where moral, ideological, and social values intersect with consumption behavior. Despite mounting public pressure, many consumers persist in their consumption habits, raising questions about the psychological and social drivers that shape these decisions. Methods: This quantitative study employed Exploratory Factor Analysis (EFA) to examine data collected through Likert-scale questionnaires distributed to 180 respondents. The 18 indicators used in the instrument were derived from relevant literature, previous research, and preliminary observations. The aim was to identify the underlying dimensions that explain why consumers remain loyal to a brand under socio-political pressure. Results: The factor analysis identified four key dimensions: (1) Emotional Attachment and Brand Perception, (2) Social Influence and Environmental Pressure, (3) Psychological Response to Boycott, and (4) Autonomy and Self-Identity. The findings reveal that emotional loyalty, product satisfaction, and perceived quality strongly influence continued purchasing behavior. Additionally, mechanisms such as cognitive dissonance and symbolic resistance help consumers rationalize their decisions, while weak social pressure and personal autonomy further support brand loyalty. These results suggest that consumer resistance to boycott appeals is shaped by complex interplays between psychological attachment, social context, and self-image. Keywords: Consumer Decision, Political Consumerism, Boycott, Brand Loyalty, Exploratory Factor Analysis
Co-Authors Achmad Ridha Azlan Azhari Hadira Thumaninah Jibril Handayani Hasan Hasan, Handayani Leny Yuliana Nabila Mukmininah Jibril S, Samsu Alam Sudirman Kati Windarsari, Wiwin Riski