Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Servitia: Journal of Community Service and Engagement Ascendia: Journal of Economic and Business Advancement
Anna Fajarwaty
Politeknik Bina Madani
Humanities Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Membangun Strategi Promosi Melalui Media Sosial Tiktok pada UMKM Smoothies Pasmaling Leni Sugiyanti; Rendy Permana; Melyona Zenia Rabbil; Anna Fajarwaty; Ellynawati Ellynawati; David Chandrawan; Tegar Dwi Hendrawan
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/fmwz2n40

Abstract

This study examines the implementation of a TikTok-based promotional strategy for a small and medium enterprise (SME), Smoothies PasMaling, within the context of community engagement activities. Employing a qualitative participatory approach, the program involved intensive mentoring, direct observation, and iterative content development to enhance digital marketing capabilities. The findings reveal that structured visual content emphasizing product authenticity effectively attracts audience attention, while the integration of operational information such as location and schedule improves accessibility and consumer interaction. The study further identifies a significant increase in audience engagement, including active communication and user-generated responses, which contributes to the formation of positive electronic word of mouth. These dynamics translate into measurable business outcomes, including increased sales volume, broader market reach, and improved customer loyalty. In addition, the intervention strengthens the partner’s capacity to independently manage digital marketing strategies. The study highlights the importance of aligning creative content, interactive communication, and data-driven adaptation in developing sustainable digital promotion strategies for SMEs in the platform-based economy.  
Pengaruh Rasio Keuangan dan Earning per Share terhadap Harga Saham Perusahaan Sektor Finansial di Bursa Efek Indonesia Periode 2021–2023 Ellynawati Ellynawati; Tuti Achyani; David Chandrawan; Anna Fajarwaty; Ayu Ambarwati; Shakira Sitirouloh Tuanaya
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/v89k6g04

Abstract

This study examines the effect of financial ratios and earnings per share on stock prices of financial sector companies listed on the Indonesia Stock Exchange during 2021–2023. Using a quantitative explanatory design with panel data regression, the sample consists of firms selected through purposive sampling based on data completeness and consistency. The independent variables include return on assets, return on equity, net profit margin, and earnings per share, while stock price is measured by annual closing price. The results indicate that earnings per share demonstrates the strongest and most consistent positive influence on stock prices, while profitability ratios show varying levels of significance across models. Simultaneous testing confirms that all variables jointly affect stock prices, and model evaluation suggests that the fixed effect specification provides the best fit with satisfactory explanatory power. These findings support signaling theory and fundamental analysis, emphasizing the importance of financial performance indicators in investor decision making.  
Co-Authors Ayu Ambarwati David Chandrawan Ellynawati Ellynawati Leni Sugiyanti Melyona Zenia Rabbil Rendy Permana Shakira Sitirouloh Tuanaya Tegar Dwi Hendrawan Tuti Achyani