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elwisam elwisam
Faculty of Economics and Business, Universitas Nasional
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RETRACTED: The Influence Of Brand Image, Product Quality And Promotion On Product Purchasing Decisions Epson Projectors In Jakarta Ary Susana Dewi; elwisam elwisam; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 3 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.835

Abstract

This study aims to analyze the influence of brand image, product quality and promotion on the purchase decision of Epson projectors. The method used in this study is quantitative descriptive with the population in this study being consumers who have purchased Epson projector products. The sampling techniques in this study are nonprobability sampling and purposive sampling The sample used in this study was 100 respondents with consumer criteria who had purchased an Epson projector. The data in this study used primary data by distributing questionnaires processed using Software Statistical Product and Service Solutions. (SPSS 23.0). The data analysis technique used is multiple liner regression analysis. The results of this study show that the variables of brand image, product quality and promotion have a positive and significant effect on purchasing decisions. The variables that have a major contribution in the purchase decision of Epson projector products are first product quality, the second brand image and the third promotion.
RETRACTED: RETRACTED: The Influence Of Product Quality, Promotion, And Lifestyle On Metro Department Store Pondok Indah Consumer Purchasing Decisions Dhea Khoyrunnisa; elwisam elwisam; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 3 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.836

Abstract

This study aims to analyze the Effect of Product Quality, Promotion, and Lifestyle, on the Purchasing Decisions of Metro Department Store Pondok Indah Mall Consumers. This study used primary data by distributing questionnaires as many as 100 respondents. Data analysis using Multiple Linear Regression analysis. The results of the study showed that the variables of Product Quality, Promotion, and Lifestyle had a positive and significant effect on Purchasing Decisions.
RETRACTED: Analysis The Effect Of Profitability, Liquidity, Company Size, And Sales Growth On Capital Structure Rahmat Fauzi; elwisam elwisam; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 3 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.837

Abstract

This study aims to determine and analyze the influence between Profitability, Liquidity, Company Size, and Sales Growth on Capital Structure in public companies in the property and real estate sub-sector on the Indonesia Stock Exchange for the period 2011-2015. In this study, four variables were taken that allegedly affect Capital Structure, namely Profitability, Liquidity, Company Size, and Sales Growth with multiple linear regression analysis equations using the Stepwise method, classical assumption testing consisting of normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests using the Statistical Product for Social Science (SPSS) program version 22.0 for windows and Microsoft Excel 2016. The sample of companies was taken as many as 33 companies from 49 populations of property and real estate sub-sector companies on the Indonesia Stock Exchange. The results of this study show that partially, Liquidity, and Company Size have a significant influence on Capital Structure. Meanwhile, in terms of model feasibility there is a significant influence between Liquidity, Company Size, and Sales Growth on Capital Structure. Should be able to pay more attention to the movement or change of Capital Structure based on the variables of Profitability, Liquidity, Company Size, and Sales Growth. Because these variables can affect the rise or fall of the Capital Structure in public companies, propert and real estate sub-sectors.
RETRACTED: The Influence Of Consumer Behavior, Service Quality And Digital Marketing On Usage Decisions Pelni Passenger Ship Transfer Services Paramitha Novianty; elwisam elwisam; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 3 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.838

Abstract

This study aims to analyze the influence of consumer behavior, service quality and digital marketing on the decision to use PELNI passenger ship transportation services. The research method used in this study is a quantitative descriptive method with the population in this study, namely users of PELNI passenger ship transportation services. The sampling method in this study is purposive sampling. The sample in this study was 100 respondents with the criteria of passengers who used PELNI ship transportation services at least 2 (two) times during 2019, and passengers who purchased tickets at the Jakarta counter or through online applications. The data used in this study were primary data in the form of questionnaires and processed using SPSS version 23. The data analysis technique used is multiple linear regression analysis. The results showed that Consumer Behavior variables, Service Quality variables and Digital Marketing variables had a positive and significant effect on the Decision to Use PELNI passenger ship transportation services.
RETRACTED: The Influence Of Product Differentiation, Price Perception, And Brand Image On Wall's Ice Cream Purchasing Decisions At Lotte Mart South Jakarta City In 2020 Sri Farah Dewi; elwisam elwisam; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 3 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.839

Abstract

This study aims to analyze the influence of Product Differentiation, Price Perception, and Brand Image on Wall's Ice Cream Purchasing Decisions at Lotte Mart South Jakarta City in 2020. This research data used primary data in the form of questionnaires to 100 consumers of Wall's ice cream at Lotte Mart South Jakarta City. Data analysis techniques using multiple linear regression analysis and using the SPSS program. The results showed an influence between Product Differentiation, on Purchasing Decisions by 0.205 and had an influence of 25.0%. Similarly, the Price Perception variable on Purchasing Decisions is 0.241 and has an influence of 24.1%. Then for the Brand Image variable on Purchase Decisions 0.266 and has an influence of 26.6%. Partially or simutan has a strong influence among the three variables, the most significant of which is the Brand Image variable of 0.266. The results of this study hope that Wall's Ice cream can stabilize the Brand Image that occurs at Lotte Mart in South Jakarta to support Purchasing Decisions.
Co-Authors Ary Susana Dewi Dhea Khoyrunnisa Hidayatun Ni’mah Kumba Digdowiseiso Kumba Digdowiseiso Paramitha Novianty Rahmat Fauzi Rimah Mawardi Sabrina Septiyani Putri Sri Farah Dewi Umi Fadillah Rahmawati