Subandi Subandi
Universitas Ma'arif Lampung

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Pengaruh Pendidikan Kewirausahaan, Inovasi, dan Etika Bisnis Islam terhadap Pemasaran Media Sosial pada Generasi Z yang Berperan sebagai Tiktok Affiliater Bambang irawan; Finny Ligery; Agus Setiawan; Subandi Subandi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.33738

Abstract

The development of digital marketing through social media, particularly the TikTok Affiliate program, has created new entrepreneurial opportunities for Generation Z; however, it still faces challenges in terms of innovation and the implementation of Islamic business ethics. This study aims to analyze the influence of entrepreneurship education on social media marketing, both directly and through the mediating roles of innovation and Islamic business ethics. This research employs a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through closed-ended questionnaires from 250 Generation Z respondents aged 18–27 years who are active as TikTok Affiliates, and selected using purposive sampling. The findings indicate that entrepreneurship education has a positive and significant effect on innovation, Islamic business ethics, and social media marketing. In addition, innovation and Islamic business ethics are proven to act as mediating variables. These results emphasize the importance of integrating entrepreneurship education, innovation, and Islamic business ethics in developing digital marketing strategies that are effective, ethical, and sustainable
Transformasi Pendidikan Islam di Era Digital: Strategi Pengembangan Pesantren Berbasis Finansial Teknologi Abu Tohir; Rina Mida Hayati; Subandi Subandi
Bustanul Ulum Journal of Islamic Education Vol. 2 No. 2 (2024): Bustanul Ulum Journal of Islamic Education
Publisher : Sekolah Tinggi Ilmu Tarbiyah Bustanul `'Ulum Lampung Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62448/bujie.v2i2.664

Abstract

The financial governance of Islamic boarding schools (pesantren) in Indonesia remains predominantly manual and donor-dependent, despite their historical significance as the nation's oldest Islamic education institutions. This structural vulnerability necessitates a digital transformation to enhance institutional efficiency, accountability, and economic self-reliance. This study aims to analyze the digital financing management model as a strategic mechanism for achieving such autonomy. Employing a qualitative multiple-case study design, this research investigates several pesantren in Lampung Province that have actively adopted digital financial systems. Data were triangulated through semi-structured in-depth interviews with pesantren leaders, financial administrators, and business unit managers, complemented by participatory observation and systematic documentation of the digital platforms. The findings delineate a four-pillar implementation architecture: (1) application-based digitization of financial recording and reporting; (2) integration of electronic payment systems to streamline transactions involving students (santri) and the surrounding community; (3) development of digitally-enabled pesantren-affiliated entrepreneurial units; and (4) systematic enhancement of digital financial literacy among both administrators and students. Enabling factors include robust leadership commitment, strategic partnerships with Islamic financial institutions and fintech operators, and adequate technological infrastructure. Conversely, critical barriers persist, encompassing limited internet accessibility, low digital proficiency, and entrenched organizational resistance to systemic change. This study concludes that an integrated and sustainable digital financing model is instrumental in fostering economic independence, while simultaneously enhancing fiscal transparency and accountability in strict adherence to Sharia principles. The findings offer theoretical contributions to the discourse on digital transformation within faith-based educational institutions and provide actionable insights for policymakers seeking to modernize the financial ecosystems of traditional Islamic boarding schools.