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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Manajemen : Jurnal Ekonomi
Oby Eko Purwanto
Universitas Nusa Mandiri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

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The Impact Of Scanning Technology And Shopping Convenience On Online Purchase Decisions With The Mediation Of Risk Perception Ratna Puspita; Rizky Amalia; Oby Eko Purwanto; Bryan Givan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3917

Abstract

This article explores the dynamic relationship between scanning technology, shopping convenience, risk perception, and online purchase decisions in the evolving landscape of e-commerce. Utilizing a sample of 60 individuals, the study employs Smart PLS analysis to investigate the direct and indirect effects of scanning technology and shopping convenience on consumer behavior, with risk perception acting as a mediator. The results reveal that scanning technology significantly influences risk perception and subsequently shapes online purchase decisions. While shopping convenience alone does not exhibit a statistically significant indirect effect, the study emphasizes the need for a comprehensive understanding of diverse factors impacting consumer choices. These findings provide valuable insights for businesses, such as PT. Dutagaruda Piranti Prima, to refine strategies and navigate the complexities of consumer behavior in the digital marketplace.
Co-Authors Ati Chandrasari Bryan Givan Hary Mulyadi Muhammad Abdullah Ratna Puspita Rizky Amalia Valentine Theresia Simamora Valentine Theresia Simamora