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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi
Valentine Theresia Simamora
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Medicine & Pharmacology

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BRAND EQUITY OF KAPAL API SACHET COFFEE IN SAWANGAN: A COMPREHENSIVE STUDY USING MIXED METHODS Muhammad Abdullah; Hary Mulyadi; Oby Eko Purwanto; Ati Chandrasari; Valentine Theresia Simamora
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Indonesia, as one of the largest coffee producers in the world, has a promising market for sachet coffee products, with Kapal Api being one of the most popular brands. This study aims to measure Kapal Api’s brand equity through four main aspects: brand awareness, brand association, brand perceived quality, and brand loyalty. The research method employed mixed methods, using qualitative analysis through focus group discussions to explore brand awareness, brand perceived quality, and brand loyalty, and quantitative analysis to test the brand association hypothesis using the Cochran test. The study involved 96 respondents in Sawangan selected through purposive sampling, aged at least 17 years, residing in Sawangan, and actively consuming sachet coffee within the last month. The results showed that 100% of respondents recognized Kapal Api as a leading sachet coffee brand and it became the top of mind in Sawangan. Kapal Api’s brand association was generally rated positively, especially regarding its distinctive taste and aroma. The price was considered fair in relation to the quality and flavor offered. The product is easy to brew and suitable for consumption in various situations such as in the morning, while working, or relaxing. Most respondents rated Kapal Api as having good quality, characterized by a strong and consistent taste and aroma, product durability during storage, and attractive packaging. Kapal Api’s brand loyalty was strong, demonstrated by an inverted loyalty pyramid with the highest percentage of committed buyers, indicating a very good level of loyalty.
In-Depth Analysis And Exploration Of Essential Aspects In Employee Performance And Job Satisfaction At PT Paskomnas Niaga Utama Valentine Theresia Simamora; Abdullah, Muhammad; Hary Mulyadi; Wahid Akbar Basudani; Gani Wiharso
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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This study aims to analyze the relationship between compensation, work environment, job satisfaction, and employee performance at PT Paskomnas Niaga Utama using a path analysis model with Smart PLS software version 4.1.0.0. The exogenous variables considered are compensation and work environment, while the endogenous variables examined are job satisfaction and employee performance. This research also investigates the mediating role of job satisfaction in the relationship between compensation, work environment, and employee performance. The study utilizes a non-probability sampling approach, specifically a saturated sample of 75 respondents, and adopts a quantitative post facto method. The findings reveal that compensation and work environment have a significant positive impact on job satisfaction and employee performance. Additionally, job satisfaction plays a crucial mediating role in the relationship between compensation, work environment, and employee performance. These results contribute to a deeper understanding of the factors influencing job satisfaction and employee performance within the context of PT Paskomnas Niaga Utama. The practical implications of this research emphasize the importance for companies to prioritize compensation strategies and create conducive work environments to enhance employee satisfaction and performance, ultimately facilitating the achievement of organizational goals. However, it's essential to acknowledge the limitations of the study, such as the reliance on a specific sampling method and the potential for other unexplored variables to influence the outcomes. Further research could address these limitations and provide a more comprehensive understanding of the dynamics at play.
Co-Authors Ati Chandrasari Gani Wiharso Hary Mulyadi Muhammad Abdullah Oby Eko Purwanto Wahid Akbar Basudani