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All Journal Equator Journal of Management and Entrepreneurship eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Journal of Educational Management Research
Erna Listiana
Universitas Tanjungpura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : eCo-Buss

 1 
The Influence of Performance Expectancy and Price Value on Favorable Behavioral Intentions Through Satisfaction With Viu Platform Anzil Saputri; Erna Listiana; Barkah Barkah; Ana Fitriana
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1782

Abstract

  The shift in video consumption from TV to online platforms is increasingly evident, especially among younger demographics who prefer streaming services such as Viu. The Viu platform's success is impacted by users' behavioural intention and perceived price value, which in turn influences user satisfaction and behavioural intention two essential characteristics Viu aims to attain and are critical to a technology's success. This research examines the impact of price value and performance expectancy on the behavioural intention and level of satisfaction of Viu users in Indonesia. This study employs quantitative data as its data type. This research is a causal associative study or cause and effect relationship. The data analysis approach used in this study is Structural Equation Modelling (SEM). Using quantitative methods and questionnaires as a medium for data collection, this study involved 206 respondents who are Viu users in Indonesia. The study's findings demonstrate the strong effect of price value and performance expectancy on satisfaction and favourable behavioural intentions. Satisfaction is a crucial mediator in strengthening the impact of price value and performance expectancy on favourable behavioural intentions.
The Influence of Co-branding, Fear of Missing Out (FoMO), and Brand Personality on Brand Preference and Purchase Intention Belinda Putri Widyaningrum; Helma Malini; Erna Listiana; Barkah Barkah; Ana Fitriana
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1783

Abstract

Indonesia unresolved plastic waste problem has led to the emergence of more environmentally friendly products innovations, such as tumbler. One of the currently popular tumblers is Corkcicle, which is known for its quality and often collaborates with well-known brands. This study aims to understand how co-branding, FoMO, and brand personality jointly influence consumer purchase intention towards Corkcicle products. Brand preference is assumed to be a mediating variable, meaning that these three independent factors first influence brand preference, which then has an impact on consumers purchase intention. A quantitative methodology was employed, gathering data through questionnaires distributed to 220 qualified respondents. The analysis utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS v.4 software to evaluate the hypotheses based on the responses collected. Findings reveal that co-branding, FOMO, and brand personality have a significant effect on both brand preference and purchase intention for Corkcicle products, with co-branding exerting the most substantial influence.
Do Menu Variety, Service Quality, and Store Atmosphere Influence Customer Satisfaction and Revisit Intention? Bony Fasius; Ana Fitriana; Erna Listiana; Ahmadi Ahmadi
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2589

Abstract

Coffee shops have grown to play a significant role in Indonesia's coffee-drinking culture. People used to just enjoy coffee at regular coffee shops, but these days, sipping coffee has become a more sophisticated pastime. One of the coffee businesses that is now drawing a sizable customer base is Titik Narasi Coffee. As the number of coffee lovers rises, more businesspeople are interested in starting coffee shops, which is making the sector more competitive. Effective client acquisition and retention strategies are required to handle this competition. Titik Narasi Coffee provides its customers with a range of cutting-edge services in addition to an enticing location idea. In the context of Titik Narasi Coffee, this study attempts to determine the degree to which customer pleasure acts as a mediating variable between service quality and store atmosphere and customer loyalty. A causal design method was used to test the hypotheses, and the SMART PLS statistical tool and structural equation modeling (SEM) were used to analyze the interactions between independent, dependent, and mediating factors. Questionnaires from a sample of 200 respondents were used to gather data.
Pengaruh Price promotion dan Interpersonal Interaction terhadap Online Purchase Intention Gen Z dengan Perceived risk sebagai Mediasi Markel Yosa; Erna Listiana; Irfani Hendri; Ana Fitriana; Ahmadi Ahmadi
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.2611

Abstract

Platform TikTok dengan fitur live streaming telah berkembang menjadi media pemasaran digital yang populer di kalangan Gen Z, karena menawarkan pengalaman belanja yang interaktif. Namun, di balik pengalaman tersebut, terdapat perceived risk yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengkaji bagaimana price promotion dan Interpersonal Interaction memengaruhi online purchase intention, dengan perceived risk sebagai variabel mediasi, pada konsumen Gen Z pengguna TikTok dalam konteks produk kecantikan Glad2Glow. Penelitian dilakukan dengan pendekatan kuantitatif menggunakan metode Structural Equation Modeling (SEM) yang diolah melalui SmartPLS 4, dengan data dari 227 responden Gen Z yang pernah mengikuti live streaming TikTok terkait produk kecantikan. Hasil penelitian menunjukkan bahwa consumer-streamer interaction berpengaruh signifikan terhadap Online Purchase Intention (β = 0.264; T = 3.324; p = 0.001) dan consumer-consumer interaction berpengaruh negatif signifikan terhadap perceived risk (β = -0.314; T = 3.117; p = 0.002). Perceived risk sendiri terbukti menurunkan niat beli secara signifikan (β = -0.215; T = 2.727; p = 0.006). Uji mediasi juga menunjukkan bahwa price promotion (T = 2.006; p = 0.045) dan consumer-consumer interaction (T = 2.397; p = 0.017) secara tidak langsung meningkatkan Online Purchase Intention melalui penurunan perceived risk.
Co-Authors Ahmadi Ahmadi Ahmadi Ana Fitriana Anzil Saputri Barkah Barkah Belinda Putri Widyaningrum Bony Fasius Fauzan, Rizky Giriati Helma Malini Ima Kumala Safmi Irfani Hendri Kasimun Kasimun Markel Yosa Meisa Nur Afifah Nurul Komari Roro Ayu Rahmadhani Seiko Manito Wenny Pebrianti