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Journal : AGRARIS: Journal of Agribusiness and Rural Development Research

Sikap Konsumen terhadap Produk Donat Berbahan Mocaf Sebagai Pengganti Tepung Terigu (Studi Eksperimen pada Konsumen Donat di Universitas Muhammadiyah Yogyakarta) Fadilah, Arsy Nur; Widodo, Widodo; Widodo, Aris Slamet
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 1, No 2: July - December 2015
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.478 KB) | DOI: 10.18196/agr.1218

Abstract

The aims of this research were to identify consumer attitude toward all kinds of donut atribute which made from wheat flour and mocaf; and to compare consumer attitude toward all types of  subtitution phase of donut. The respondents of this research were 45 respondents which accidentally taken from the buyers.  The method of this research was eksperimental with the object were donut with 30% and 50% mocaf substitution ingredients and without mocaf substitution as a control. The data was gained in March 2015. Fishbein model was used to identify consumer’s attitude toward donut attribute which consist of taste, tekstur, shape, size, colour, and price; whereas Friedman test was used  to compare consumers attitude toward donut with all types of substitution. The result of this research were showed that taste attribute and tekstur attribute was more considered in choosing donut product; and there was no significant difference in consumer attitude toward donut with mocaf substitution.
Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah Widodo, Widodo; Kamardiani, Diah Rina; Rahayu, Lestari
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 2, No 2: July - December 2016
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.352 KB) | DOI: 10.18196/agr.2234

Abstract

Various cases of food poisoning has caused people to more selective in choosing food by taking into account the health and food safety. Consumer awareness and preferences towards healthy food has resulted an increasing on consumption of organic food. This study aims to explain the consumer perceptions of organic rice, and its effect on consumer buying interest. The study was conducted by analized and interviewed 120 respondents. The binomial logit regression analysis was applied to explain the influence of consumers perception on agricultural products. This research shows the consumers of organic rice come from various groups of people, most of them are from fixed-income consumer, high level of education, and small size family. Consumers of organic rice has a high concern on their family, has a perception on high level of purity, and has high concern on the health of agricultural environment. However, consumers perception on organic farming practices was in moderate category. Organic agricultural products are still perceived as a high price product. Consumer interest on consuming organic rice would increase due to an increasing on consumer concerns on the family, perception of purity, concern on agriculture environmental health, and perception of the practice of organic farming.
Factors Affecting to Consumers’ Attitude towards Halal Label on Nugget and Sausage Packaging: A Case Study on Housewives at One Residential in Yogyakarta City Widodo, Widodo; Rusimah, Siti Yusi; Choirunnisa, Novita
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 4, No 1: January-June 2018
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.435 KB) | DOI: 10.18196/agr.4158

Abstract

Halal status of meat products is a credence attribute which is not visible and cannot be verified by consumers. Therefore, halal label is an important cue for consumers about the halal meat product. This study aimed to measure the consumers’ attitude and to clarify the demographic and psychological factors that affected the consumers’ attitude towards halal label on nugget and sausage packaging. The data of this study was collected in 2016 at one residential in Yogyakarta City. Meanwhile, respondents of 50 Muslim housewives were selected through simple random to fill out the self-administered questionnaire. To measure consumers’ information was used a 5 Likertscale of statement. While a binary logistic regression model was employed to analyse the effects of the demographic and psychological factors on consumers’ attitude. The results show that respondents of housewife perceived the label of council of certification, Arabic script of halal, and food ingredient could very well indicate the halal nature of nugget and sausage. Furthermore, respondents of housewife tend to use them to investigate the halal nature. The demographic factor which affected the variation of consumers’ attitude towards halal label was households’ expenditure of food, meanwhile the psychological factor which affected the variation of consumers’ attitude towards halal label was family habit of purchasing halal foods. Based on this results can be concluded that the respondents of housewife strongly believe on halal label on nugget and sausage packaging but they do not examine thoroughly. Respondent of housewife’s attitude toward halal label improved due to an increasing on households’ expenditure on food and a well family habituation.
Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah Widodo Widodo; Diah Rina Kamardiani; Lestari Rahayu
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 2, No 2: July - December 2016
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.352 KB) | DOI: 10.18196/agr.2234

Abstract

Various cases of food poisoning has caused people to more selective in choosing food by taking into account the health and food safety. Consumer awareness and preferences towards healthy food has resulted an increasing on consumption of organic food. This study aims to explain the consumer perceptions of organic rice, and its effect on consumer buying interest. The study was conducted by analized and interviewed 120 respondents. The binomial logit regression analysis was applied to explain the influence of consumer's perception on agricultural products. This research shows the consumers of organic rice come from various groups of people, most of them are from fixed-income consumer, high level of education, and small size family. Consumers of organic rice has a high concern on their family, has a perception on high level of purity, and has high concern on the health of agricultural environment. However, consumers perception on organic farming practices was in moderate category. Organic agricultural products are still perceived as a high price product. Consumer interest on consuming organic rice would increase due to an increasing on consumer concerns on the family, perception of purity, concern on agriculture environmental health, and perception of the practice of organic farming.
Household Dietary Patterns in Food Insecurity Areas Oki Wijaya; Widodo Widodo; Riskhi Lathifah; Nur Rahmawati; Cahyo Wisnu Rubiyanto
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 6, No 2: July-December 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.703 KB) | DOI: 10.18196/agr.6298

Abstract

Dietary contributes to sustainable food security. Accordingly, attempts to elevate dietary patterns should be simultaneous and comprehensive, especially to the farmer community living in rural areas, who have two roles, i.e., producers and consumers. In response to that situation, this research aims to analyze household dietary patterns and contributing factors. This research was conducted in Wukirsari Imogiri Bantul. The data used in this research were primary data collected from 63 respondents selected using the cluster sampling approach. Dietary patterns were analyzed using 2×24-hour dietary recall data with a household measure unit and a Desirable Dietary Pattern (DDP). Meanwhile, the contributing factors were analyzed using the Double Linear Regression Approach. Findings indicate that the Desirable Dietary Pattern in Wukirsari was monotonous, confirmed by the resulted DDP score of 60.62. Moreover, the significant factor with a partial impact on household dietary patterns was educational levels. Meanwhile, other factors, e.g., the number of family members, the age of the head of the family, income per capita, rice prices, beneficiaries, and the main job of the head of the family had a simultaneous significant impact, which was also partially insignificant, on dietary patterns.