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All Journal AGRIEKONOMIKA Jurnal Ketahanan Nasional AGRARIS: Journal of Agribusiness and Rural Development Research
Rohmah, Fatkhiyah
Department Of Agricultural Socio Economics, Faculty Of Agriculture, Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Journal : AGRIEKONOMIKA

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Food Consumption Management in Urban Households in Indonesia Jangkung Handoyo Mulyo; Sugiyarto Sugiyarto; Hani Perwitasari; Arif Wahyu Widada; Fatkhiyah Rohmah; M. Khalifatul Ardhi
Agriekonomika Vol 11, No 1: April 2022
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v11i1.12502

Abstract

The most significant contributor to the increase in food waste in Indonesia is household sectors, mainly urban areas. One approach to reducing food waste is Food Consumption Management (FCM). However, the application of FCM at the household level is strongly influenced by various aspects. This study aims to determine the relationship between socio-economic aspects and food consumption management at the urban household level conducted in four major cities in Indonesia during the Covid-19 pandemic. Primary data was collected using a digital questionnaire distributed to households in Medan, Yogyakarta, Surabaya, and Denpasar. A total of 149 household respondents were obtained and analyzed descriptively. Meanwhile, the relationship between socio-economic aspects and the management of food consumption was analyzed using the Pearson correlation method. The results of this study reveal that household income and the number of family members are significant factors closely related to household food consumption management (FCM), especially in terms of providing, storing, and disposing of food waste.
Evaluation of PIAT UGM Herbal Drink: SWOT Analysis Hani Perwitasari; Fatkhiyah Rohmah; Triya Andriyani; Anggun Pramudita
Agriekonomika Vol 12, No 1: April 2023
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v12i1.17161

Abstract

Herbal drinks provide very promising business potential as people become more aware of the benefits of living a back-to-nature lifestyle. This trend is also an opportunity for processed herbal drink products made by PIAT UGM, such as Rosegar, Gilegrass, and Segar Ayu. The purpose of this study is to evaluate the development of these three products using descriptive analysis based on primary data. The data was gathered from five PIAT UGM employees and ten customers and analyzed with a SWOT analysis. The results of this study revealed that the priority development strategy that can be applied is the Strengths-Threats strategy, through strengthening the branding of high-quality products, tested flavors, and BPOM-registered. In addition, PIAT needs to optimize product promotions through social media and scheduled basis to penetrate various groups, make products as official merchandise for UGM, and collaborate with gift shops and travel agents in the Special Region of Yogyakarta.
Co-Authors Agus Dwi Nugroho Agus Dwi Nugroho, Agus Dwi Al Rosyid, Ali Hasyim Ali Hasyim Al Rosyid Alia Bihrajihant Raya Anggun Pramudita Ani Widiastuti Arif Wahyu Widada Desi Utami Hani Perwitasari Hani Perwitasari Jangkung Handoyo Mulyo Lestari Rahayu Waluyati M. Khalifatul Ardhi Ratih Ineke Wati Sugiyarto Sugiyarto Triya Andriyani Waluyati, Lestari Rahayu