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All Journal JURNAL MANAJEMEN Golden Ratio of Social Science and Education Jurnal Pengabdian Masyarakat dan Riset Pendidikan Babakti: Journal of Community Engangement
Salmah Harun
Politeknik LP3I Makassar
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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ONLINE MARKETING FOR TAKALAR POTTERY PRODUCTS: A QUALITATIVE ANALYSIS OF E-COMMERCE SUCCESS Haeruddin Haeruddin; Ibrahim Ahmad; Hisnol Jamali; Imran Tahalua; Salmah Harun
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

The pottery products from Takalar Regency, Indonesia, are highly sought after by consumers for various reasons. The success of these products is based on several important factors. Firstly, these pottery products are appreciated for their high artistic and cultural value, reflecting the rich local heritage of traditions and culture. Furthermore, the main attraction of these pottery products lies in their uniqueness, capturing the attention of consumers seeking unique and distinct items. The quality of the raw materials and production techniques also leaves a positive impression on consumers who appreciate craftsmanship. The success of these products is also closely related to customer satisfaction, which, when met, tends to create loyal customers who promote the products. Through the use of social media and online marketing, pottery products from Takalar Regency can reach a wider audience, increase sales, and receive more positive responses.
WORK CULTURE AS A MEDIATOR: THE IMPACT OF THE WORK ENVIRONMENT AND COMPENSATION ON TEACHER PERFORMANCE AT THE FIRDAUS FOUNDATION, MAROS REGENCY Salmah Harun; Azwar Wijaya Syam; Sufardi
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to investigate the influence of the work environment and compensation on the performance of teachers with work culture as mediators at the Firdaus Foundation. Using a quantitative approach with path analysis (Partial Least Squares, PLS), this study involved a sample of 32 teachers. The results of the study show that the work environment and compensation have a significant influence on work culture. However, work culture does not have a significant effect on teacher performance, and the work environment also does not have a significant impact on teacher performance directly. In addition, the indirect influence of the work environment on teacher performance through work culture is not significant, and work culture cannot mediate the influence of compensation on teacher performance. Although compensation showed a significant influence on teacher performance, these results did not support the hypothesis that compensation directly affected teacher performance. This study concluded that although work environment and compensation variables have a significant effect on work culture, work culture and work environment do not directly affect teacher performance. The originality of the research lies in the use of work culture as a mediator in the context of the influence of work environment and compensation on teacher performance, providing new insights that are different from the findings of previous research.
Policy Implementation and Regulatory Challenges in Managing Civil Service Resources in the Era of Digital Governance Salmah Harun
Golden Ratio of Social Science and Education Vol. 6 No. 1 (2026): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v6i1.1893

Abstract

This study investigates the dynamics of policy implementation and regulatory challenges in managing civil service resources within the evolving framework of digital governance. The research aims to interpret how digital transformation reshapes administrative structures, human resource management, and regulatory coherence in the public sector. Employing a qualitative descriptive approach based on a systematic literature review, the study synthesizes empirical and conceptual evidence from recent academic and institutional publications between 2013 and 2025. Data were analyzed thematically through interpretive synthesis to identify recurring patterns of policy adaptation, institutional capacity, and regulatory reform across different governance contexts. The findings reveal that digital governance transforms policy implementation from a linear bureaucratic process into an adaptive, data-driven, and network-based system that demands interagency coordination and technological proficiency. Regulatory challenges emerge from outdated legal frameworks, fragmented institutional mandates, and limited digital literacy among civil servants, leading to uneven implementation outcomes. The study highlights that effective civil service resource management requires integrating digital competency frameworks, ethical data governance, and agile leadership within coherent regulatory systems. Theoretically, this research contributes to modernizing implementation theory by embedding digital institutionalism and adaptive capacity concepts, while managerially, it offers a model for aligning human resource policies with sustainable digital transformation. The results affirm that sustainable digital governance depends on the continuous interaction between policy innovation, regulatory adaptability, and institutional learning.
Strategi Branding untuk Meningkatkan Daya Saing Sambal Pecel Kanaya di Pasar Lokal dan Digital Nasir; Nurhaedar; Sudirman; Sri Rahayu Syah; Salmah Harun
Babakti: Journal of Community Engangement Vol 2 No 1 (2025): April
Publisher : Fakultas Teknik, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/babakti.v2i1.13085

Abstract

UMKM Sambal Pecel Kanaya, sebagai usaha lokal yang bergerak di bidang kuliner, menghadapi tantangan dalam meningkatkan daya saing produknya, baik di pasar lokal maupun digital. Branding yang kuat dan tepat menjadi salah satu kunci untuk memperkenalkan produk kepada konsumen dan memperluas jangkauan pasar. Kegiatan pengabdian ini bertujuan untuk membantu UMKM Sambal Pecel Kanaya dalam menyusun dan menerapkan strategi branding yang efektif untuk meningkatkan daya saing produk mereka. Mitra pengabdian ini adalah pengelola UMKM Sambal Pecel Kanaya yang memerlukan dukungan dalam hal pengembangan identitas merek dan pemasaran produk secara digital. Metode yang diterapkan dalam kegiatan ini meliputi pelatihan pembuatan identitas merek yang menarik dan konsisten, serta pendampingan dalam penerapan pemasaran digital melalui media sosial dan platform e-commerce. Hasil yang dicapai dari pengabdian ini adalah peningkatan pemahaman tentang pentingnya branding, serta peningkatan citra produk dan keterlibatan konsumen baik di pasar lokal maupun digital. Kegiatan ini diharapkan dapat memberikan dampak positif terhadap pertumbuhan UMKM Sambal Pecel Kanaya, baik dalam segi penjualan maupun pengenalan merek yang lebih luas.
Sinergi Dosen dan Aparat Desa Dalam Meningkatkatkan Tata Kelola Administrasi Desa: Pengabdian Eva Desembrianita; Khanan Yusuf; Salmah Harun; Dessy Evianti; Moh. Zaini
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5426

Abstract

Pengabdian ini bertujuan untuk mengetahui peran sinergi antara dosen dan aparat desa dalam meningkatkan kualitas tata kelola administrasi desa. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, meliputi tahap identifikasi kebutuhan dan pemetaan, perencanaan program, sosialisasi, pelatihan, pendampingan, serta monitoring dan evaluasi. Sinergi antara dosen dan aparat desa terbukti memberikan dampak signifikan terhadap peningkatan kualitas tata kelola administrasi desa. Perubahan pemahaman aparatur desa terhadap peran administrasi mendorong pengelolaan pemerintahan yang lebih terencana dan berbasis regulasi. Hasil kegiatan menunjukkan bahwa sinergi antara dosen dan aparat desa terbukti memberikan dampak yang signifikan terhadap peningkatan kualitas tata kelola administrasi desa. Perubahan pemahaman aparatur desa terhadap peran administrasi mendorong pengelolaan pemerintahan yang lebih terencana dan berbasis regulasi. Peningkatan kapasitas serta keterampilan teknis aparatur desa berkontribusi pada tertibnya pengelolaan dokumen, perbaikan pola kerja yang lebih efisien, serta tumbuhnya kesadaran akan pentingnya pemanfaatan teknologi informasi dalam mendukung administrasi desa. Dampak positif dari perbaikan administrasi ini tercermin pada meningkatnya kualitas pelayanan publik dan semakin menguatnya kepercayaan masyarakat terhadap pemerintah desa. Secara kelembagaan, kegiatan ini memperkuat posisi administrasi desa sebagai bagian integral dari tata kelola pemerintahan yang berkelanjutan, sehingga menjadi fondasi penting bagi terwujudnya pemerintahan desa yang profesional, transparan, dan akuntabel.
Co-Authors Azwar Wijaya Syam Dessy Evianti Eva Desembrianita Haeruddin Haeruddin Hisnol Jamali Ibrahim Ahmad Imran Tahalua Khanan Yusuf Moh. Zaini Nasir Nurhaedar Sri Rahayu Syah Sudirman Sufardi