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All Journal Jurnal Pengabdian Magister Pendidikan IPA Jurnal Mantik Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) Journal of Management Entrepreneur and Cooperative Disiplin : Majalah Civitas Akademika Sekolah Tinggi Ilmu Hukum sumpah Pemuda
Vanesha Rahmania
Universitas Sumatera Selatan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Mantik

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The effect of return on assets (ROA), return on equity (ROE), debt to equity ratio (DER) on stock prices in property companies listed on the indonesia stock exchange Oktavianti, Santi; Mesra, Mesra; Haqiqi, Teuku Muhammad; Shalahuddin, M.; Rahmania, Vanesha; Oktaviyani, Henny
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5351

Abstract

This study aims to determine the effect of return on assets (ROA), return on equity (ROE) and Debt to equity (DER) on stock prices of property stocks in Indonesia for a period of 4 years (2019-2022). This research is quantitative research. The data used in this research is secondary data. Sampling in this study used a purposive sampling technique in order to obtain 32 companies as research samples. Data taken from financial reports listed on the Indonesia Stock Exchange (IDX). Data analysis using panel data analysis with the selected regression model is the fixed effect model. The results showed that partially the ROA variable had a positive and insignificant effect on stock prices, ROE had a negative and insignificant effect on stock prices, DER had and a negative and significant effect on stock prices
Optimization of private label product marketing strategy with brand image analysis and product quality in indomaret trbv1436 palembang consumer purchase decisions Oktavianti, Santi; Rahmania, Vanesha; Kurniawan, Anton; Ruhmana, Hariyati; Romi, Kms.
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5627

Abstract

This study aims to test empirically how the influence of brand image and product quality on purchasing decisions, then to see how much brand image and product quality influence purchasing decisions for private label products at Indomaret TRBV1436 Palembang. Quantitative research method using Likert scale measurement questionnaire data collection techniques. The population of this study were consumers of Indomaret TRBV1436 Palembang in the last four months with a sample size of 395 people using the slovin sampling technique. The data analysis technique in this study used the Structural Equation Model- Partial Least Square (SEM-PLS). The results show that both simultaneously and partially brand image and product quality have a positive and significant effect on purchasing decisions for private label products
Strategy for strengthening brand association and perceived quality of private label products to increase repurchase intentions among indomaret consumers in palembang city Oktavianti, Santi; Rahmania, Vanesha; Nurshanaya, Kaline Naena; Damayanti, Indri Dwi
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6740

Abstract

The growth of modern retail in Indonesia is driving increased competition, one of which is through the development of private label products. Indomaret, as one of the largest retail chains in Palembang, strives to increase its competitiveness by offering private label products. However, consumer doubts remain regarding the quality and brand associations of these products. This study aims to analyze the influence of brand associations and perceived quality on the repurchase intention of private label products among Indomaret consumers in Palembang City. This study used a quantitative approach with a survey method, where data were collected through questionnaires distributed to 384 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results showed that both brand associations and perceived quality had a positive and significant effect on the repurchase intention of private label products. This finding indicates that the stronger the brand association and the better the consumer's perception of product quality, the greater the likelihood of consumers making repeat purchases
Co-Authors Agustin, Grace Twenty Aprillita, Lisa Berlian, Saudi Damayanti, Indri Dwi Dekas, Rikkie Depi, Rapita Sari Firmansyah Ibnu Zainal, Rabin Kemas Welly Angga Permana M. Shalahuddin MESRA MESRA, MESRA Muhammad Iqbal Muhammad Shalahuddin Nurshanaya, Kaline Naena Oktavianti, Santi Oktaviyani, Henny Patur, Patur Putri Puspitasari Riri Hanifa Romi, Kms. Ruhmana, Hariyati Ruhmana, Haryati Teuku Muhammad Haqiqi, Teuku Muhammad