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All Journal Jurnal Ilmiah Edunomika (JIE) Innovative: Journal Of Social Science Research West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Social and Humanities Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Fitri Novilia
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Service Quality And Consumer Experience On Consumer Repurchase Intention Frans Sudirjo; Ana Yuliana; Fitri Novilia; Rieneke Ryke Kalalo; Sri Wanti Belani
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6677

Abstract

Kualitas pelayanan yang baik yang diberikan oleh suatu perusahaan akan menimbulkan rasa puas, tenteram dan loyalitas terhadap perusahaan sehingga mereka akan berbelanja suatu produk secara berulang-ulang. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Pelayanan terhadap Minat Beli Ulang dengan menambahkan variabel Pengalaman Konsumen sebagai pembeda dengan penelitian sebelumnya. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data yang digunakan dalam penelitian ini adalah data primer yang disebarkan kepada seluruh konsumen Mixue yang pernah berbelanja lebih dari satu kali di kota Makassar, Jakarta, Semarang, Banjarmasin dan Palembang. Data yang dikumpulkan dianalisis dengan smart PLS 4.0.
The Influence Of Shopping Lifestyle On Impulse Buying Behavior With Positive Emotion As A Moderating Variable Petrus Loo; Fitri Novilia; Teguh Budi Raharjo; Ramli Semmawi; Ahmad Junaedi Abas
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Peneliti meyakini Gaya Hidup Belanja akan meningkatkan Impulsive Buying karena ketergantungan, mengingat belanja sebagai kebutuhan primer, dan dapat mengganggu stabilitas keuangan terutama bagi wanita yang tidak mempunyai uang lebih. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori, yaitu penelitian yang menjadikan penelitian terdahulu sebagai inspirasi dalam menghasilkan pola-pola baru pada penelitian selanjutnya. Data dalam penelitian ini dikumpulkan dengan menggunakan metode kuesioner pada wanita berpenghasilan 1-3 juta yang terdiri dari 14 butir pertanyaan pilihan ganda 1-5 yang berisi kalimat setuju, sangat setuju, tidak setuju, sangat tidak setuju, dan tidak keduanya. Data yang digunakan dalam penelitian ini dianalisis dengan smart PLS 4.0.
The Influence Of Work Life Ballance On Employee Engagement With Work Motivation As A Moderating Variable Rieneke Ryke Kalalo; Fitri Novilia; Noornissa Sarah Ginanjar; Taryana Taryana; Yayuk Suprihartini
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Keseimbangan hidup yang dapat memisahkan urusan pribadi dan mengutamakan urusan kantor merupakan salah satu bentuk kedewasaan pribadi yang dapat menjadikan pegawai berkinerja baik dan terlibat dalam berbagai macam agenda kantor. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap Employee Engagement. Berbeda dengan penelitian sebelumnya, penelitian ini menambahkan variabel Motivasi sebagai variabel Moderasi. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pendekatan eksplanatori. Data yang digunakan dalam penelitian ini adalah data primer dengan menggunakan metode kuesioner. Data dianalisis dengan perangkat lunak smart PLS 4.0.
The Influence Of Adaptibility And Social Media On Marketing Peformance With Brand Trust As A Moderating Variable Nova Ch. Mamuaya; Fitri Novilia; Eva Desembrianita; Efti Novita Sari; Muhammad Sabir
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Peneliti meyakini kemampuan adaptasi perusahaan yang baik dan pengelolaan media sosial yang maksimal akan semakin meningkatkan kinerja pemasaran, yang pada akhirnya dapat berdampak pada meningkatnya permintaan dan angka penjualan, produk tahan lama, dan kinerja perusahaan yang berkelanjutan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data dalam penelitian ini diperoleh dari metode penyebaran kuesioner kepada 150 penjual shopee yang sudah menjual produknya minimal 1 tahun dan 150 konsumen shopee yang sudah berbelanja di shopee minimal 1 tahun. Data ini bisa disebut data primer. Data yang digunakan dianalisis menggunakan alat analisis smart PLS 4.0.
Entrepreneurship Curriculum In Higher Education: A Systematic Literature Review (SLR) Yori Andes Saputra; Fitri Novilia; Heny Hendrayati
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.502

Abstract

Entrepreneurship education at the higher education level plays an increasingly crucial role in shaping graduates who are not only ready to enter the workforce but also capable of becoming independent entrepreneurs. While many university graduates aspire to pursue careers in office jobs or work for other institutions, it is important to realize that entrepreneurial skills have a positive impact not only on individuals but also on the economy and society as a whole. In this context, entrepreneurship education in higher education becomes key to shifting the paradigm of graduates towards being more proactive and independent in creating job opportunities. Currently, many countries face challenges in creating new job opportunities and reducing unemployment rates. Therefore, introducing the concept of entrepreneurship into the higher education curriculum can be a strategic step to address these issues. Graduates with a strong understanding of entrepreneurship will not only be job seekers but also job creators. They have the potential to establish their own businesses, create new products or services, and make a positive contribution to the local and national economic development. Through entrepreneurship education, students can be equipped with practical skills, business knowledge, and a proactive attitude needed to become leaders in the business world. Moreover, it is essential to address any stigma attached to the development of entrepreneurship in higher education, where many students may be more inclined to choose conventional career paths. By recognizing the importance of entrepreneurship in creating new opportunities and enhancing competitiveness in the job market, universities can play a key role in inspiring and guiding students to explore their entrepreneurial potential. Thus, entrepreneurship education at the higher education level is not just about creating entrepreneurs; it is also about shaping individuals who have a proactive outlook on their lives and careers and the ability to adapt and thrive in a dynamic work environment. Entrepreneurship education in higher education has a significant long-term impact on shaping a more competitive and innovative future.
The Influence Of Price Consciousness, Brand Image And Celebrity Endorsement Toward Women's Purchase Intention On The Whitening Skincare Group : Indonesian Gen-Y Females Fitri Novilia; Agus Rahayu; Heny Hendrayati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.418

Abstract

This study examines the influence of price consciousness, brand image, and celebrity endorsement on purchase intention among women in the whitening skincare segment, focusing on Generation Y women in Indonesia. In the rapidly growing beauty market, particularly in the whitening skincare category, understanding consumer behavior is crucial. The factors of price consciousness, brand image, and celebrity endorsement have become prominent in shaping consumer preferences, especially among Generation Y women. The research aims to explore the relationships between these factors and the purchase intentions of Generation Y women towards whitening skincare products. By delving into the impact of price awareness, brand perception, and celebrity endorsements on purchase decisions, the study seeks to provide valuable insights for the beauty industry. The findings are expected to assist in crafting more effective marketing strategies aligned with the preferences and needs of the Generation Y female consumer market in Indonesia.
Talent Management Focus on Small and Medium Enterprises A Systematic Literature Review Fitri Novilia; Syamsul Hadi Senen
West Science Social and Humanities Studies Vol. 1 No. 06 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i06.463

Abstract

This systematic literature review explores the employee perspective on talent management within the context of Small and Medium Enterprises (SMEs) in Indonesia. Out of a total of 208 articles initially considered, the final analysis focuses on seven key articles for comparative evaluation. The research delves into various aspects of talent management, including recruitment strategies, employee development initiatives, and retention policies implemented by SMEs. The study aims to provide a comprehensive understanding of how talent management is perceived and experienced by employees in the unique setting of SMEs in Indonesia. By synthesizing findings from the selected articles, the review addresses crucial factors such as the role of technology, shifts in organizational culture, and specific challenges faced by employees in managing talent within SMEs. Through this systematic approach, the research contributes theoretical insights and practical implications for enhancing talent management practices in the SME sector. The findings aim to offer valuable guidance to SME leaders, human resource practitioners, and researchers seeking to optimize talent management strategies in the dynamic business landscape of Indonesia. The research that integrates the employee perspective into talent management is still relatively scarce, especially with a focus on small and medium-sized micro enterprises in Indonesia. This literature review specifically concentrates on the employee's standpoint within the context of talent management. A systematic literature review approach is employed in this study, assisted by the VOS Viewer application. The PRISMA method is used for the review. Out of the 154 Scopus articles reviewed, including empirical studies, conceptual articles, and book chapters, 7 articles specifically address the employee perspective in talent management research in SMEs. The literature review identifies that, although recent literature involves employees as key participants in strategic talent management, conceptual and empirical articles in this stream are still limited and require further conceptual and empirical development.
The Influence of Entrepreneurship Education, Entrepreneurial Self-Efficacy and Family Environment on Higher Education Students' Entrepreneurial Interest: Empirical Evidence on Students in Universitas Pendidikan Indonesia Yori Andes Saputra; Dinn Wahyudin; Fitri Novilia
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.552

Abstract

The research's objective is to investigate and assess the impact of entrepreneurship education, entrepreneurial self-efficacy, and Family Environment on the entrepreneurial interest of students at Universitas Pendidikan Indonesia. This study employs a quantitative research design, with 96 samples selected for each research object through quota sampling, resulting in a total sample size of 96. The method involves lemeshow sampling, and data collection is conducted through accidental sampling. The analysis method utilized is multiple linear regression. The findings reveal that entrepreneurship education, entrepreneurial self-efficacy, and environmental factors collectively influence entrepreneurial interest among the students.
THE EFFECT OF PRICE DISCOUNTS AND PROMOTION ON PURCHASING WITH WORD OF MOUTH AS A MODERATING VARIABLE Frans Sudirjo; Fitri Novilia; Hadiansyah Ma’sum; Helmina br. Ginting; Rudi Kurniawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11992

Abstract

Abstract Price discounts are one of the factors that researchers believe can influence consumer purchasing decisions and are even the main factor that consumers take into account, especially for products that are not too much different in quality. Apart from price cuts, researchers also believe that promotional factors can also influence purchasing decisions due to the expanding market share and the increasing number of potential consumers who know about a product. Therefore, this research aims to analyze the effect of price discounts on purchasing decisions. Different from previous research, this research adds the Word of Mouth variable as a moderating variable. This research is qualitative research with an explanatory approach. The data used in this research is primary data that researchers obtained from the questionnaire method of 300 Shopee application users consisting of 150 sellers and 150 buyers. The questionnaire is in the form of multiple choices containing the words strongly agree-strongly disagree. These data were analyzed using the smart PLS 4.O method. Keywords : Price Discounts, Promotion, Purchasing, Word of Mouth
THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE Nova Ch. Mamuaya; Fitri Novilia; Julinta Paulina; Yeheskial Nggandung; Luthfi Nuraini
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11883

Abstract

Abstract Reviews from TikTok users can increase market share, increase consumer trust, and ultimately increase consumer purchasing decisions. This research is quantitative research with an exploratory approach. This research collected data by distributing it to 300 TikTok users consisting of 150 consumers and 150 producers, each of whom had carried out the activity at least once. Thus it can be concluded that the data used is primary data. The data used above was analyzed with smart PLS 4.0. The research results show that First,The User Generated Content variable has a positive relationship and a significant influence on the Purchase Interest variable because the more reviews from TikTok users, the greater the seller's market share and the more consumers know about the product. If the product gets good reviews, consumer purchasing decisions will increase. Second, The Discount variable is able to moderate the positive relationship and significant influence of the User Generated Content variable on the Purchase Interest variable, the results are even more significant because good reviews, a large market share and high trust will convince consumers even more if accompanied by a bigger discount. bigger than competitors. Keywords: User Generated Content, Discount, Problem, Consumer Pruchase Interest
Co-Authors Agus Rahayu Ahmad Junaedi Abas Ana Yuliana Andi Pangeran Asri Ady Bakri Basnendar Herry Prilosadoso D Purnomo Dinn Wahyudin, Dinn Djoko Wijono Donny Juliandri Prihadi Eva Desembrianita Evi Sirait Frans Sudirjo Frans Sudirjo Gusnafitri Gusnafitri Hadiansyah Ma’sum Helmina br. Ginting Heny Hendrayati Julinta Paulina Luthfi Nuraini Muhammad Sabir Mustafa Mustafa Noornissa Sarah Ginanjar Nova Ch. Mamuaya Petrus Loo Ramli Semmawi Rieneke Ryke Kalalo Rudi Kurniawan Sari, Efti Novita Sri Wanti Belani Syamsul Hadi Senen, Syamsul Hadi Tandafatu, Natalia Kristiani Taryana Taryana Teguh Budi Raharjo Teguh Lesmana Yayuk Suprihartini Yeheskial Nggandung Yori Andes Saputra