Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business International Journal of Health, Economics, and Social Sciences (IJHESS) Innovative: Journal Of Social Science Research
Ana Yuliana
Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence Of Service Quality And Consumer Experience On Consumer Repurchase Intention Frans Sudirjo; Ana Yuliana; Fitri Novilia; Rieneke Ryke Kalalo; Sri Wanti Belani
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6677

Abstract

Kualitas pelayanan yang baik yang diberikan oleh suatu perusahaan akan menimbulkan rasa puas, tenteram dan loyalitas terhadap perusahaan sehingga mereka akan berbelanja suatu produk secara berulang-ulang. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Pelayanan terhadap Minat Beli Ulang dengan menambahkan variabel Pengalaman Konsumen sebagai pembeda dengan penelitian sebelumnya. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data yang digunakan dalam penelitian ini adalah data primer yang disebarkan kepada seluruh konsumen Mixue yang pernah berbelanja lebih dari satu kali di kota Makassar, Jakarta, Semarang, Banjarmasin dan Palembang. Data yang dikumpulkan dianalisis dengan smart PLS 4.0.
Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.
Impact of Corporate Social Responsibility (CSR) on Brand Image and Consumer Preferences: A Case Study in the Automotive Industry Nurul Septya Magisa; Ana Yuliana; Sulasti; Iswanto; Rizaldy
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.7529

Abstract

This study aims to analyze the effect of Corporate Social Responsibility (CSR) on brand image and consumer preference in the automotive industry, with a case study of motor vehicle consumers in Pontianak City. CSR is currently not only seen as a company's moral obligation, but also as a business strategy that can shape positive perceptions and create competitive advantages. This research uses a quantitative approach with a total of 100 respondents selected through purposive sampling technique. The research instrument was arranged in the form of a Likert scale closed questionnaire and analyzed by multiple linear regression. The results show that CSR has a significant effect on brand image and consumer preference, both directly and through brand image as an intervening variable. Brand image plays a strong mediating role, suggesting that consumer perceptions of corporate social responsibility shape loyalty and purchase intentions. Consumer preference is not only built through product features or price, but also through the emotional connection and social value built by companies through CSR programs. The implication of this study suggests that automotive companies in Pontianak and other regions make CSR a strategic part of brand management and market winning efforts. Consistent, authentic, and communicative CSR implementation can increase positive perceptions of the brand and strengthen the psychological bond between companies and consumers. Thus, CSR becomes an important element in modern sustainable marketing strategies.
Co-Authors CNAWP, Rizal Perlambang Evi Sirait Fitri Novilia Frans Sudirjo Iswanto Nurul Septya Magisa Rieneke Ryke Kalalo Rizaldy Sri Wanti Belani Sulasti Yusnia Sinambela