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I Gusti Agung Ngurah Gede Eka Teja Kusuma
Fakultas Ekonomi Dan Bisnis Universitas Mahasaraswati Denpasar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH IKLAN DAN KUALITAS PRODUK TERHADAP MINAT MEMBELI SEPEDA MOTOR (Studi Pada Honda Pcx di Kota Denpasar) Pande Kadek Aprilyana Dewi; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Gede Rihayana
EMAS Vol. 2 No. 1 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Purchasing interest is the tendency of consumers to buy a brand or take actions related to purchasing decisions as measured by the likelihood of consumers making a purchase. Consumer buying interest will arise when consumers are already interested or already feel confident about the quality of the product in the brand. In determining the choice, a consumer will of course be faced with a variety of information from a product. Currently consumers do not need to worry, because to find out various kinds of information about a product, consumers can look for it online or with various other media. One of the sophisticated media that can attract consumers to buy a product is the use of advertising. In modern marketing activities, advertising is part of the promotion mix, together with personal selling, publicity and trade promotion activities. Meanwhile, from the perspective of marketing and economic communication, the promotion mix is part of the marketing mix activities. The phenomenon that occurs at Honda is that even though it is at the forefront of sales of automatic motorbikes, there are several Honda brands that have experienced a decline in sales in 2019, especially the Honda Pcx type. The population in this study were all consumers of Honda Pcx motorbikes who visited Astra Motor. The sample in this study were 96 respondents who were determined based on the accidental sampling method. The analytical tool used to test the hypothesis is Multiple Linear Regression Analysis. The results showed that advertising and product quality had a positive and significant effect on buying interest. Further research can develop this research by using other variables which in theory have an influence on buying interest.
PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA VILLA SEMANA RESORT & SPA Ni Wayan Raheni; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Gede Rihayana
EMAS Vol. 2 No. 3 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Human Resource Management is a human processing process, through planning, recruitment, compensation selection, safety and health and maintaining relationships until termination of employment in order to achieve company goals and increase welfare. Performance is important in organizations because performance is considered a measure of manager success. in managing the organization and its human resources. Organizational culture is a cognitive framework consisting of attitudes, values, behavioral norms and expectations that are shared by members of the organization. Medium Compensation is everything that employees receive in return for their work. Compensation programs are also important for companies, because they reflect the organization's efforts to maintain human resources. This study aims to determine the effect of organizational culture and compensation on employee performance. The population in this study were all employees at Villa Semana Resort & Spa, as many as 47 employees. In this study the total population sample was 47 employees. The results of this research on organizational culture. and compensation has a positive and significant effect on employee performance
PENGARUH EXPERIENTIAL MARKETING DAN PERCEIVED PRICE TERHADAP REPURCHASE INTENTION PADA PRODUK ORIFLAME (Studi pada Konsumen Oriflame di Kota Denpasar) Putu Galuh Inten Pratiwi; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Made Surya Prayoga
EMAS Vol. 3 No. 5 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Repurchase intentionmerujuk pada keinginan konsumen untuk melakukanpembelian atau pemakaian ulang terhadap suatu produk atau jasa yang sebelumnya pernah dikonsumsi karena adanya rasa puas terhadap produk atau jasa tersebut. Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai pengaruh experiential marketing dan perceived price terhadap repurchase intention. Populasi penelitian adalah seluruh konsumen Oriflame di Kota Denpasar.Sampel yang digunakan sebanyak 104 orang yang ditentukan berdasarkan tenik purposive sampling yaitu dengan mempertimbangkan sejumlah kriteria tertentu.Teknik pengumpulan data menggunakan kuesioner dan wawancara.Data yang terkumpul dianalisis dengan metode analisis regresi linier berganda dengan software SPSS versi 25 for windows. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap repurchase intention. Hal ini menunjukkan bahwa semakin baik experiential marketing maka repurchase intention pada produk Oriflame semakin meningkat. Perceived price jugaberpengaruh positif dan signifikan terhadap repurchase intention. Hal ini menunjukkan bahwa semakin baik perceived price maka repurchase intention pada produk Oriflame akan semakin meningkat.
PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG JASA CUCI SEPATU (STUDI PENELITIAN PADA JASA LAUNDRY SEPATU KUSUMASHOESCARE DI KARANGASEM) I Gede Bayu Kusuma; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Fostering buying interest and ultimately evoking the intention to repurchase service products is not easy. There are several factors that can influence it, two of which are service quality and price. The purpose of this study was to determine the effect of price perception and service quality on repurchase interest at Kusumashoescare Karangasem. The population in this study are all Kusumashoescare customers who live in Karangasem aged 18 years and over who have made purchases of service products more than twice. The sampling technique used purposive sampling method with a total sample of 100 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple linear regression analysis. The results of this study indicate that price perception has a significant negative effect on repurchase interest at Kusumashoescare Karangasem and service quality has a significant positive effect on repurchase interest at Kusumashoescare Karangasem.
Co-Authors I Gede Bayu Kusuma I Gede Rihayana I Made Surya Prayoga I Wayan Gede Antok Setiawan Jodi Ni Wayan Raheni Pande Kadek Aprilyana Dewi Putu Galuh Inten Pratiwi