Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Social Science Academic
Asfahani Asfahani
Institut Agama Islam Sunan Giri Ponorogo, Indonesia
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pemberdayaan UMKM dalam Pemesaran Tempe melalui Whatsaap Grub di Desa Prajegan Kecamatan Sukorejo Ponorogo Muhammad Syafi'ul Akbar; Asfahani Asfahani; Muhtarom Muhtarom
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5928

Abstract

Tempeh is a diverse product, from side dishes to snacks. Tempeh can be found throughout Indonesia and abroad. However, marketing of tempeh products is still dominated by traditional sales. To increase tempe sales, an effective digital marketing strategy via online media is needed. The purpose of this research is to identify digital marketing opportunities and challenges in Tempe as well as strategies that can be implemented by micro, small and medium businesses in Tempe to increase sales through digital media. This research uses a qualitative approach with a literature review method. Based on the results of the literature review, digital marketing opportunities in Tempe include the increasing number of internet and social media users, changes in consumer preferences for online shopping, and diversification of digital platforms. However, the challenges that exist include limited understanding of digital marketing among MSME stakeholders, minimal budget and minimal resources. quality human resources in the field of digital marketing, although there are significant opportunities in digital marketing in Tempe, such as the increase in the number of internet and social media users and changes in consumer preferences, challenges faced by micro, small and medium enterprises (MSMEs) such as limited understanding of marketing digital, budget, and quality human resources must be addressed. Therefore, to maximize the digital marketing potential of Tempe, it is necessary to increase knowledge and skills in the field of digital marketing, as well as efficient budget management and human resource development. By overcoming these challenges, tempe MSMEs can take advantage of digital opportunities to increase sales and reach a wider market.
Pelatihan Metode Tahsin dalam Upaya Meningkatkan Kemampuan Membaca Al-Qur`an Di TPQ Darussalam Desa Prajegan sukorejo ponorogo Siti Nur Mutmainnah; Asfahani Asfahani; Moh Masduki
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5931

Abstract

This article examines the implementation of Tahsin Al-Qur’an learning at TPQ Dasussalam. The aim of this study is to evaluate the Qur'an reading ability of the students and to improve their reading skills in accordance with Islamic principles. The results of the Tahsin learning show a satisfactory improvement according to standards, from planning and implementation to evaluation. This research is field-based with a qualitative approach. Data collection techniques include observation, interviews, and documentation. The Tahsin materials use the Asyafi'i book, and teachers employ the talaqqi method to enhance students' reading quality. The supporting factors for the success of the learning process are cooperation with the students' guardians, while the inhibiting factors are limited time and the teachers' difficulty in maintaining the students' enthusiasm and concentration during the learning sessions.
Pendampingan Pemasaran Digital Marketing Tas Anyaman Melalui Media Sosial Facebook Di Desa Prajegan Sukorejo Ponorogo Ratna Sari; Asfahani Asfahani; Suad Fikriawan
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5933

Abstract

This study aims to assist basketry craftsmen in Prajegan Village, Sukorejo, Ponorogo, in utilizing Facebook as a marketing tool to increase their product sales. Using the Asset-Based Community Development (ABCD) method, the research identifies local strengths and assets as the foundation for developing a digital marketing strategy. Intensive training and mentoring were provided to enhance the craftsmen's digital skills, particularly in managing Facebook as a promotional platform. The results indicate that this mentoring successfully improved the craftsmen's ability to use Facebook effectively, leading to a significant increase in their product sales. The implementation of this method demonstrates that an asset-based approach and tailored training can empower communities and support the sustainability of small businesses.
Strategi Marketing melalui pelatihan Marketplace Shoppe untuk Meningkatkan Penjualan Home Industri Sambel Pecel di Desa Prajegan Sukorejo Rio Angga Saputra; Asfahani Asfahani
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5964

Abstract

Digital marketing through marketplaces like Shopee is crucial for enhancing product sales. Marketplaces offer a broad platform that allows businesses to effectively reach customers, with features such as paid advertisements and data analytics supporting sales (Suryani & Hamidah, 2022; Rahmawati et al., 2023). This study focuses on digital marketing training for sambel pecel producers in Desa Prajegan Sukorejo, identifying that many entrepreneurs have not fully utilized Shopee's features. Surveys reveal that 65% of producers lack understanding in managing listings, and 72% struggle with promotional tools. The study aims to implement targeted Shopee training to improve sales and expand the market for sambel pecel products. The findings are expected to contribute to local economic development through better use of digital technology
Co-Authors Moh Masduki Muhammad Syafi'ul Akbar Muhtarom Muhtarom Ratna Sari Rio Angga Saputra Siti Nur Mutmainnah Suad Fikriawan