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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Multidisiplin Borobudur Jurnal Manajemen FE-UB
Arni Kurniati
Universitas Borobudur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Other

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DETERMINAN KEPUASAN KONSUMEN SERTA IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN PADA MAKANAN FRANCHISE DI DKI JAKARTA Elli Sulistyaningsih; Wahyu Murti; Arni Kurniati; Chrisindi
Jurnal Multidisiplin Borobudur Vol. 1 No. 1 (2023)
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i1.1211

Abstract

This study aims to examine the effect of service quality and product quality on customer satisfaction and the implications for customer loyalty from franchise restaurant. The research was conducted using a quantitative approach and the sampling technique used was cluster sampling with a total of 111 respondents. Data was obtained through a questionnaire distributed to visitors to the franchise restaurant. The results showed that service quality and product quality have a significant influence on customer satisfaction and customer loyalty. Service quality has a greater influence on customer satisfaction than product quality. In addition, consumer satisfaction also has a significant influence on consumer loyalty. The implication of this research is the importance of restaurant managers in improving the quality of service and products served to achieve customer satisfaction and build strong customer loyalty. In the restaurant business, customer satisfaction is very important because satisfied customers will come back and recommend the restaurant to others. Therefore, restaurants must ensure that the quality of service and products served can meet consumer expectations.
Analisis Prediksi Financial Distress Atas Kinerja Keuangan PT. Wijaya Karya (Persero) Tbk Periode 2014 - 2023 Lucky Lukman; Rosmegawati Rosmegawati; Arni Kurniati; Suhikmat Suhikmat Suhikmat; Sumihar M. L. Tobing
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10589

Abstract

The problem of accumulating debt burdens that entangle a number of state-owned enterprises in the construction sector or BUMN Karya is suspected to arise due to internal problems in governance. This situation is exacerbated by the burden of project assignments from the government that are not based on careful planning. This increase in debt occurred because the government provided assignments without participating in providing capital, so that each BUMN Karya sought other sources of funding, one of which was by increasing debt. The liabilities that burden PT Wijaya Karya (Persero) Tbk (WIKA) today are the result of the massive expansion of works financed by loans. The increase in WIKA's debt burden is due to the existence of pre-financing projects, where the payment scheme will be carried out after the project is completed. The payment scheme encourages an increase in the amount of company debt as capital for operational activities. The purpose of this study is to see and predict the extent to which financial performance affects financial distress at WIKA. The results showed that Return on Assets has a significant and positive effect on the occurrence of financial distress (Interest Coverage Ratio) and Current Ratio, Debt to Equity Ratio and Operating Cashflow have a significant and negative effect on the occurrence of financial distress (Interest Coverage Ratio).
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN SERTA IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN PT. LATAHZAN WISATA NUSA Arni Kurniati; Siti Nurkhasanah
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

Abstract   This study aims to determine the extent of the influence of service quality and promotion on customer satisfaction and its implications for customer loyalty. The data used in this study are primary data collected from respondents' answers based on the questionnaire given, as many as 98 people. The data processing method uses the Path Analysis method with the help of SPSS version 21.0. Statistical testing using individual parameter significance test (t test) and simultaneous significance test (F test). The results showed that simultaneously the variables of service quality, promotion and customer satisfaction had a significant effect on customer loyalty. Partially shows that analysis 1: service quality variable has a significant effect on customer satisfaction performance, while analysis 2: promotion variable has a significant effect on customer satisfaction and in analysis 3: customer satisfaction variable has a significant effect on customer loyalty.   Keywords: Service Quality, Promotion, Customer Satisfaction and Customer Loyalty
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Dengan Kualitas Pelayanan Sebagai Variabel Moderasi Pada E-Commerce Tokopedia Ratnasari Ratnasari; Wahyu Murti; Arni Kurniati
Jurnal Manajemen FE-UB Vol. 12 No. 1 (2024): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jm.v12i1.1462

Abstract

Pada era digital ini, peran brand ambassador dan brand image telah menjadi elemen kunci dalam mempengaruhi keputusan pembelian konsumen di platform e-commerce. Penelitian ini bertujuan untuk menggali pengaruh dari brand ambassador dan brand image terhadap keputusan pembelian di platform e-commerce, dengan kualitas pelayanan sebagai variabel moderasi. Tokopedia dipilih sebagai fokus penelitian ini karena posisinya yang menonjol dalam industri e-commerce di Indonesia. Metode penelitian yang digunakan adalah survei daring yang melibatkan responden yang merupakan pengguna Tokopedia. Analisis data dilakukan menggunakan teknik regresi berganda dan analisis jalur untuk menguji hubungan antara variabel yang diteliti. Hasil penelitian menunjukkan bahwa brand ambassador dan brand image secara signifikan mempengaruhi keputusan pembelian di platform e-commerce Tokopedia. Selain itu, kualitas pelayanan juga memiliki peran penting sebagai variabel moderasi, yang memperkuat atau melemahkan hubungan antara brand ambassador, brand image, dan keputusan pembelian. Temuan ini memberikan wawasan yang berharga bagi praktisi pemasaran di industri e-commerce, dengan menyoroti pentingnya memperkuat brand ambassador dan membangun citra merek yang kuat, sambil tetap memperhatikan kualitas pelayanan sebagai faktor yang memoderasi pengaruhnya.
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja Terhadap Kepuasan Karyawan dan Dampaknya Terhadap Kinerja Karyawan Di PT Amman Mineral Fadli Tanjung; Cicih Ratnasih; Arni Kurniati
Jurnal Manajemen FE-UB Vol. 13 No. 1 (2025): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jm.v13i1.1650

Abstract

Manajemen sumber daya manusia (MSDM) merupakan pengakuan tentang pentingnya tenaga kerja organisasi sebagai sumber daya manusia yang sangat penting dalam memberi kontribusi bagi tujuan-tujuan organisasi, dan menggunakan beberapa fungsi dan kegiatan untuk memastikan bahwa sumber daya manusia tersebut digunakian secara efektif dan adil bagi kepentingan individu, organisasi dan masyarakat. Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan Dan Disiplin Ketja Terhadap Kepuasan Karyawan Di PT Amman Mineral Dan Dampaknya Terhadap Kinerja Karyawan. Jenis penelitian ini adalah menggunakan kuantitatif yang menggunakan desain cross sectional, respondennya adalah krywn PT mmn dengan metode pengambilan sampelnya menggunakan accidental sampling yang berjumlah 109 responden digunakan uji chi-square untuk pengelolahan data. Diperoleh hasil dimana gaya kepemimpinan terhadap variabel kepuasan karyawan adalah sebesar 24,5%. Disiplin kerja terhadap variabel kepuasan karyawan adalah sebesar 49,8%. Disiplin kerja terhadap variabel kinerja karyawan adalah sebesar 61,9%. Kepuasan karyawan terhadap variabel kinerja karyawan adalah sebesar 87,2%. Gaya kepemimpinan terhadap variabel kinerja karyawan melalui kepuasan karyawan adalah sebesar 32,1%. Disiplin kerja terhadap variabel kinerja karyawan melalui kepuasan karyawan adalah sebesar 46,9%. Hasil uji statistic diperoleh nilai signifikasi 0,000. Analisa penelitian ini didapatkan bahwa semakin meningkat dan kuatnya gaya kepemimpinan yang diberikan perusahaan maka kepuasan karyawan semakin baik.
Co-Authors Chrisindi Cicih Ratnasih Elli Sulistyaningsih Fadli Tanjung Lucky Lukman Ratnasari Ratnasari Rosmegawati Rosmegawati siti nurkhasanah Suhikmat Suhikmat Suhikmat Sumihar M. L. Tobing Wahyu Murti