Sri Winda Hardiyanti Damanik
Sekolah Tinggi Ilmu Ekonomi Ekadharma Indonesia

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Analisis Atribut Produk Dalam Keputusan Pembelian Di Toko Murni Baru Bobby Hartanto; Hafizah Effendi; Sri Winda Hardiyanti Damanik
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.157

Abstract

This study aims to determine the effect of product attributes on purchasing decisions at Murni Baru Stores. The research method used is a quantitative method using the help of SPSS version 25.00 which was collected from the results of distributing questionnaires via Google Form to 75 respondents. The analytical method used in this study is the instrument test, namely the validity and reliability test. Classic assumption test, namely normality test, multiple linear regression analysis, analysis of the coefficient of determination (R2) and hypothesis testing. The results of SPSS in this study were variables product quality (X1) affecting purchasing decisions (Y), variables design’s product (X2) do not influencing purchasing decisions (Y), variables brand’s product (X3) do not influencing purchasing decisions (Y), Variable product support service influences the purchasing decision (Y), variable price’s product do not influencing purchasing product. The influence of product quality, product design, product brand, product support services and product prices on purchasing decisions at Murni Baru Stores is indicated by a coefficient of determination of 0.860. This shows that 86% of purchasing decisions are influenced by product quality (X1), Product design (X2), product brand (X3), product support services (X4) and product price (X5) and the remaining 14% are influenced by other variables which are not used in this study.
Pengaruh Literasi Keuangan, Inklusi Keuangan dan Gender Terhadap Perilaku Pengelolaan Keuangan Pelaku UMKM di Kota Medan Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Daniel Collyn; Suci Etri Jayanti; Murbanto Sinaga; Sri Winda Hardiyanti Damanik
Accounting Progress Vol. 3 No. 1 (2024): Accounting Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v3i1.164

Abstract

The financial literacy and financial inclusion index of the Indonesian population has increased; however, most MSME actors still practice substandard financial management. In fact, financial management is vital for the development of MSMEs. Therefore, this study aims to analyze the influence of financial literacy, financial inclusion, and gender on the financial management behavior of MSME actors, both partially and simultaneously. This study examines three independent variables: financial literacy, financial inclusion, and gender, and one dependent variable: financial management behavior. The research was conducted on MSME actors in Medan City. The research sample consisted of 100 people, selected using a simple random sampling technique. This study used primary data. The research data were obtained through questionnaires distributed to respondents. The data obtained were then analyzed using multiple linear regression analysis methods. The analysis results show that financial literacy, financial inclusion, and gender have a positive and significant effect on the financial management behavior of MSME actors, both partially and simultaneously. The implication of this study is the need to develop inclusive and comprehensive financial education programs, increase access to financial services, and reduce the gender gap in financial access and literacy to improve the quality of financial management of MSMEs.
Pengaruh Serikat Pekerja dan Hubungan Industrial Terhadap Kesejahteraan Karyawan di PT. Perkebunan Nusantara III Kebun Rambutan Suci Etri Jayanti; Sri Winda Hardiyanti Damanik; Ayu Zurlaini Damanik; Sri Wulan Dari Saragih
Economic Development Progress Vol. 3 No. 2 (2024): Economic Development Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i2.177

Abstract

This research aims to determine the influence of labor unions and industrial relations on employee welfare at PT. Perkebunan Nusantara III Rambutan Garden. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to employees at PT. Perkebunan Nusantara III Kebun Rambutan afdeling I and II as many as 66 people. The analytical method used in this research is using instrument tests, namely validity and reliability tests. Classic assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis tests, namely T test and F test. The results of SPSS in this research are that trade union variables influence employee welfare, relationships Industry influences employee welfare, trade unions and industrial relations simultaneously influence employee welfare.