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All Journal Akmenika : Jurnal Akuntansi dan Manajemen Bisman (Bisnis dan Manajemen): The Journal of Business and Management Kepariwisataan: Jurnal Ilmiah Akuntansi Bisnis & Manajemen (ABM) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Multidisipliner Bharasa Mestaka: Jurnal Pengabdian Kepada Masyarakat JAKBS Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Arif Sudaryana
Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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Pengaruh Sales Promotion, Visual Merchandising, dan Store Atmosphere terhadap Impulsive Buying Konsumen Kedai Kopi Livia Laurenza Lazarus; Adhi Prakosa; Arif Sudaryana
Jurnal Akuntansi Keuangan dan Bisnis Vol. 3 No. 1 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v3i1.2458

Abstract

This research aims to determine the influence of sales promotion, visual merchandising, and store atmosphere on impulsive buying at Kalola Space Coffee Shop in Yogyakarta. The study refers to consumers at the Kalola Space Coffee Shop in Yogyakarta. This research utilizes a quantitative research method. The sample used in this study consists of 80 respondents. Purposive sampling is the sampling strategy used in this study. The analysis used in this study is multiple linear regression, and hypothesis testing is conducted using the t-test, F-test, and R². The results of the testing prove that all three determinants of impulsive buying have a positive and significant influence.
Co-Authors Anindita Imam Basri Asterini, Shely Annesi Farhan, Fikri Fikri Farhan Galuh Mira Saktiana Guruh Ghifar Zalzalah Hibana Hibana Inayat Hanum Indriati Latifah Wati Kardiana Livia Laurenza Lazarus Mustianingsih, Grazia Desty Natalia Ratna Ningrum Natalia Ratnaningrum Rahayu Nurfanovita Suhartapa Suhartapa Suhartapa, Suhartapa