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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sriwanti Belani
Universitas Muhammadiyah Luwuk
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Other

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The Development of E-Commerce and Its Impact on Changes in Consumption Patterns and Behavior of Indonesian People in The Digital Economy Era: A Literature Study In 2020–2025 Sriwanti Belani; Rini Hadiyati
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7016

Abstract

E-commerce has become one of the main drivers of digital economic growth in Indonesia. The expansion of internet access, the use of smartphones, and rapid digital payment systems have accelerated the adoption of online transactions and changed consumer behavior. This research aims to analyze the development of e-commerce in Indonesia and examine its impact on changes in consumption patterns and consumer behavior during the 2020-2025 period. The research uses the Systematic Literature Review (SLR) method using scientific articles obtained from Google Scholar, Scopus, SINTA, and ScienceDirect databases. After applying the inclusion and exclusion criteria, 25 relevant articles were selected and analyzed thematically. The findings show that the growth of e-commerce in Indonesia has increased significantly due to technological advances and the acceleration of digital transformation during the COVID-19 pandemic. Consumers are increasingly choosing online shopping because of its convenience, efficiency, and accessibility. Digital promotions, online reviews, free shipping, and electronic payment systems have become important factors influencing purchasing decisions. E-commerce also provides opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and increase competitiveness. However, some challenges remain, including cybersecurity threats, personal data protection issues, digital literacy gaps, and the need for adaptive regulation. The study concludes that e-commerce plays a strategic role in shaping modern consumption patterns and supporting Indonesia's digital economy. Therefore, collaboration between governments, businesses, and society is essential to ensure the sustainable and inclusive development of e-commerce.
Utilizing Social Media and Creating Creative Content as a Means of Digital Tourism Branding: Pengabdian Joice Soraya; Riris Lawitta; Audisty Prana Hardayu; Sriwanti Belani; Nindy Puspitasari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.7222

Abstract

The community-based tourism sector in various regions of the Indonesian archipelago, such as Java, Sumatra, Kalimantan, and Sulawesi, holds enormous potential, but is often hampered by limited marketing reach and suboptimal use of digital technology. This community service (PkM) activity aims to increase the capacity of tourism destination managers to utilize social media and produce creative content as an effective tourism branding tool in these four strategic regions. The activity was implemented through technical guidance (bimtek) methods, including digital literacy training, visual and audiovisual content creation workshops, and direct assistance with strategies for optimizing Instagram and TikTok platforms. The target audience for this activity was tourism awareness groups (Pokdarwis) and micro-businesses around local tourist destinations. The activity results showed a significant increase in partners' understanding of social media aesthetics (feeds and reels), attractive photography techniques, and content calendar development. Furthermore, this activity succeeded in producing a number of creativecontent that was immediately uploaded, resulting in increased audience interaction (engagement rates) on tourism social media in each region.
DIGITAL TWIN-BASED SYSTEM FOR SMART MONITORING AND OPERATIONAL SIMULATION OF MSMES: SISTEM BERBASIS DIGITAL TWIN UNTUK MONITORING CERDAS DAN SIMULASI OPERASIONAL USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) Muhammad Jufri; Agung Saputra; Kadek Jemmy Waciko; Sriwanti Belani; Abdurrahman Ridho; Deosa Putra Caniago; Mohd Rizki
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 2 (2026): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i2.8127

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi dan ketahanan ekonomi daerah. Namun, banyak UMKM masih menghadapi permasalahan dalam monitoring operasional, pengelolaan inventori, serta analisis performa bisnis secara real-time akibat keterbatasan implementasi teknologi digital yang terintegrasi. Penelitian ini mengusulkan Digital Twin-Based System for Smart Monitoring and Operational Simulation of MSMEs untuk meningkatkan efisiensi operasional dan mendukung proses pengambilan keputusan bisnis yang lebih adaptif. Sistem yang diusulkan mengintegrasikan data operasional bisnis seperti kondisi inventori, transaksi penjualan, dan aktivitas usaha ke dalam lingkungan digital twin yang mampu merepresentasikan kondisi operasional secara dinamis dan real-time. Sistem dikembangkan menggunakan arsitektur berbasis web yang terintegrasi dengan dashboard smart monitoring dan modul simulasi operasional. Beberapa fitur utama yang diimplementasikan meliputi monitoring inventori, pengelolaan transaksi penjualan, visualisasi operasional, serta simulasi operasional bisnis. Pengujian sistem dilakukan menggunakan metode Black Box Testing dan User Acceptance Testing (UAT). Hasil pengujian menunjukkan bahwa seluruh fungsi utama sistem berjalan dengan baik sesuai kebutuhan sistem. Selain itu, hasil evaluasi UAT yang melibatkan pelaku dan staf operasional UMKM memperoleh rata-rata skor kepuasan sebesar 4,46 dari skala 5 dengan tingkat penerimaan sistem sebesar 89,2% yang termasuk dalam kategori Very Good. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan mampu meningkatkan visibilitas operasional, mempermudah proses monitoring, dan mendukung analisis operasional yang lebih adaptif pada lingkungan UMKM.
Co-Authors Abdurrahman Ridho Agung Saputra Audisty Prana Hardayu Caniago, Deosa Putra Joice Soraya Kadek Jemmy Waciko Mohd Rizki Muhammad Jufri Nindy Puspitasari RINI HADIYATI Riris Lawitta