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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JES (Jurnal Ekonomi STIEP) Journal Of Human And Education (JAHE) Journal of Economic and Management (JECMA) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Bisnis dan Manajemen West Science Journal of Management Specialists Jurnal Dinamika Manajemen
Audisty Prana Hardayu
Institut Bisnis Dan Ekonomi Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Bibliometrik Transformasi Digital dalam Fungsional Bisnis: Tinjauan Komprehensif atas Penelitian dan Pendekatan Strategis Zulkifli Zulkifli; Hasiun Budi; Audisty Prana Hardayu; Unggul Sagena
Jurnal Bisnis dan Manajemen West Science Vol 2 No 03 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v2i03.561

Abstract

Transformasi digital telah muncul sebagai kekuatan transformatif yang membentuk kembali paradigma bisnis di seluruh domain fungsional. Penelitian ini menggunakan pendekatan komprehensif untuk mengkaji evolusi, tren, dan dimensi strategis transformasi digital dalam konteks bisnis fungsional. Analisis bibliometrik, ditambah dengan analisis konten tematik, mengungkap lanskap kontribusi ilmiah dan strategi praktis. Analisis ini mencakup 1.000 artikel, mengidentifikasi penulis yang produktif, karya-karya yang berpengaruh, dan tema-tema yang muncul. Analisis klaster menjelaskan fokus penelitian, mulai dari pertimbangan strategis hingga dampak faktor eksternal seperti pandemi. Analisis kata kunci menyoroti konsep-konsep utama, termasuk "Transformasi Digital", "Strategi", dan "Model Bisnis". Sintesis temuan menggarisbawahi sifat interdisipliner dari penelitian transformasi digital, yang menekankan pada keselarasan strategis, dinamika organisasi, dan peran penting teknologi. Wawasan yang diperoleh memberikan informasi kepada para praktisi, pembuat kebijakan, dan peneliti, yang memandu upaya transformatif dalam lanskap digital yang dinamis.
Pengaruh Ekuitas Merek dan Relational Terhadap Loyalitas Konsumen pada Supermarket Kaisar Siantan Magisa, Nurul Septya; Hardayu, Audisty Prana
Journal of Economic and Management (JECMA) Vol. 5 No. 2 (2023): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v6i2.1214

Abstract

This study aims to determine and analyze the effect of brand and relational equity on consumer loyalty in Kaisar Siantan Supermarket. Data collection in this study was collected by means of observation and questionnaires (online and offline). The population in this study are consumers or members who shop at Emperor Siantan with a total of 50 consumers and members in 2022. The sampling technique used in this study is to use the Saturated Sampling Technique, which is a sampling technique when all members of the population are used as samples. This is often done when the population is relatively small, less than 50 people, or research that wants to make generalizations with very small errors. Another term for a saturated sample is a census, where all members of the population are sampled. Data analysis used normality test, multiple linear regression analysis, t test, v test. Data analysis was carried out using the IBM SPSS Statistics 25 application. The results of this study showed that brand equity X1 and relational X2 had a positive impact on consumer loyalty in Kaisar Siantan Supermarket. Keyword: Brand Equity, Relational, Consumer Loyalty
PENGARUH IKLAN NEUROMARKETING TERHADAP PERILAKU COMPULSIVE BUYING DI KALANGAN REMAJA PUTRI PADA PRODUK SKIN CARE CAMILLE BEAUTY Prana Hardayu, Audisty
Jurnal Ekonomi STIEP Vol. 8 No. 2 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) STIE Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i2.208

Abstract

The rise of Compulsive buying among consumers has prompted a large number of studies related to this behavior. Adolescents. However, the focus of this study highlights one of the external triggers that may stimulate CB, namely advertising using the new marketing concept of Neuromarketing. This study uses a type of quantitative research with the method Data collection was carried out using a questionnaire distributed by Google Form. The participants were young women aged 13-16 who currently use Camille Beauty skin care products. This study provides evidence that advertisements that use Neuromarketing effects can lead to Compulsive buying. To find out how the concept of Neuromarketing works on advertising in Compulsive buying is to emphasize "The Importance of Eye Gaze" in product advertisements by displaying attractive packaging, colors that match consumer segmentation, puns, anchoring effects and memorable audiotory. Keywords: Advertising, Compulsive buying and Neuromarketing
Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo Sudirjo, Frans; Dharmawan, Donny; Hardayu, Audisty Prana; Nurcholifah, Ita; Kurniawan, Yohanes Jhony
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.461

Abstract

The purpose of this study is to ascertain how students' attitudes about electronic money affect their desire to use e-wallets. This study employs a descriptive-quantitative methodology. In this study, a survey method was employed. All of the participants in this study were students. A proportionate stratified random sample strategy was employed in this study. The following methods of gathering data were employed in this study: questionnaires, interviews, and documentation. The coefficients table shows that this study used the Windows version of SPSS to calculate the regression. The analysis and debate revealed that students' attitudes toward electronic money have a big impact on whether or not they are interested in utilizing e-wallets. The results of a basic linear regression analysis test demonstrate this, indicating that H0 is rejected if sig ≤ 0.05 with a sig value of 0.001. This is also consistent with the coefficient of determination test results, which indicate that the R square value is 0.16. It may be concluded that students' opinions about electronic money and enthusiasm in utilizing e-wallets are influenced by 16%. Technological innovation, perceived benefits, and perceived convenience all have a big impact on interest in utilizing e-wallets.
The Effect of Online Promotion on Purchase Interest in PT Millionaire Club Indonesia Products: Pengaruh Promosi Online Terhadap Minat Beli Pada Produk PT Millionaire Club Indonesia Nurul Septya Magisa; Audisty Prana Hardayu
Journal of Management Specialists Vol. 1 No. 1 (2023): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted using descriptive analysis methods and statistical analysis methods. In the descriptive method, information was obtained from respondents through a questionnaire containing the characteristics of respondents, namely age, gender, employment status, and length of time following PT Millionaire Club Indonesia's istragram account. As for the statistical method, data processing was carried out with the SPSS 26 for Windows programme. This indicates that online promotion has a significant effect on consumer buying interest in PT Millionaire Club Indonesia products. From the data analysis, determination Test, it can be seen that R = 0.605 means that the relationship (relation) between the online promotion variable and purchase intention is 60.5%, which means it has a fairly strong relationship. R Squire is 0.366 or 36.6% of buying interest factors are influenced by online promotions. While 63.4% is influenced by things that are not researched by the author. Based on the t test, the online promotion variable has a significant positive effect on buying interest, this can be seen from the significant value of 0.000 <0.05. The value of tcount (7.518)> ttable (0.196) and by looking at the level of significance, namely the level of significance <0.05 (0.000 <0.05) then H0 is rejected and Ha is accepted, meaning that if the online promotion variable (X) is increased, buying interest (Y) will increase. The results of this test prove that consumer buying interest is influenced by online promotions. Meanwhile, if the online promotion is given negatively, it will also have a negative effect on the buying interest of PT MCI consumers in Pontianak stockists
Mengapa Siswa Mau (atau Tidak Mau) Kuliah? Peran Orang Tua, Motivasi, dan Kesenjangan Sosial: dukungan orang tua, motivasi intrinsik, pendidikan tinggi, kesenjangan pendidikan, fenomenologi Zulimi, Zulimi; Trisnawati, Ema; Sapala, Silpanus Dian; Hardayu, Audisty Prana; Wahyuningsih, Devi; Feriansyah; Magisa, Nurul Septya; Puspitasari, Nindy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the dynamics of parental support, intrinsic motivation, and social factors influencing high school students' interest in pursuing higher education. Using a phenomenological qualitative approach, the research was conducted in Pontianak City (urban area) and Kubu Raya Regency (rural area), involving 100 students, parents, and guidance counselors through in-depth interviews, focus group discussions (FGDs), and observations. The findings reveal that students in urban areas show a higher interest in pursuing higher education (76%) compared to those in rural areas (48%), with parental support being the dominant factor (82% vs. 30%). Additionally, gender differences were identified, with female students being more motivated to attend college (88% in urban areas, 56% in rural areas), while male students in rural areas tend to prefer working (62%). The main obstacles include financial constraints (78% in rural areas) and limited access to information (64% in rural areas).These findings highlight the importance of policy interventions focused on improving access to information and financial support, particularly in rural areas, as well as strengthening the role of guidance counselors in supporting students. This study contributes to stakeholders in designing more effective strategies to promote educational equity.
PENGARUH ANTICIPATED ELATION DAN ANTICIPATED ENVY TERHADAP VISIT INTENTION DENGAN FOMO SEBAGAI VARIABEL MEDIASI PADA FESTIVAL BUDAYA TRADISIONAL (STUDI PADA MAHASISWA GEN Z KOTA PONTIANAK) Januwati, Januwati; Hardayu, Audisty Prana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3868

Abstract

Penelitian ini mengkaji pengaruh anticipated elation, anticipated envy, dan Fear of Missing Out (FOMO) terhadap visit intention mahasiswa Gen Z pada festival budaya Pekan Gawai Dayak di Kota Pontianak. Menggunakan desain penelitian kuantitatif, data dikumpulkan dari 107 responden menggunakan kuesioner terstruktur dengan skala Likert 5 poin dan dianalisis melalui Structural Equation Modeling-Partial Least Squares (SEM-PLS) 4.0. Hasil menunjukkan bahwa anticipated elation, anticipated envy, dan FOMO berpengaruh signifikan dan positif terhadap visit intention, dengan FOMO muncul sebagai prediktor terkuat niat kunjungan. Anticipated envy berpengaruh signifikan terhadap FOMO namun tidak berpengaruh langsung pada visit intention, sementara anticipated elation berpengaruh positif terhadap FOMO dan visit intention. FOMO secara efektif memediasi hubungan antara kedua emosi antisipasi dengan visit intention. Model menunjukkan kemampuan prediktif yang kuat dalam menjelaskan perilaku wisata budaya mahasiswa Gen Z. Temuan memberikan wawasan teoritis mengenai psikologi konsumen era digital dan rekomendasi praktis bagi pengelola festival budaya untuk mengembangkan strategi pemasaran digital efektif yang memanfaatkan mekanisme psikologis sambil mempromosikan pengalaman budaya autentik dalam menargetkan audiens Gen Z
Sustainable Brand Engagement: Bridging Gamification and Dual-Dimensional Loyalty in Coffee Shops Audisty Prana Hardayu; Nur Afifah; Erna Listiana
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.25227

Abstract

This study examines the impact of gamification on customer loyalty through sustainable brand engagement in Indonesia’s coffee shop industry. Despite rapid industry growth, customer loyalty remains relatively low, prompting an investigation into how gamification elements influence sustainable brand engagement and both transactional and non-transactional loyalty dimensions. Employing a quantitative approach, data were collected from 350 respondents who are customers of local coffee shops across Indonesia’s five main islands. Partial Least Squares analysis was utilized to test inter-variable relationships. Results demonstrate that gamification significantly influences sustainable brand engagement, which subsequently exhibits strong effects on both loyalty dimensions. Notably, gamification shows no direct significant impact on loyalty, indicating full mediation through sustainable brand engagement. This study contributes theoretically by developing an integrative model that analyzes gamification’s influence on two distinct loyalty dimensions within Indonesia’s socio-cultural context. Findings imply the importance of designing gamification elements that build emotional connections and brand communities, rather than focusing solely on transactional aspects.
The Role Of Village-Owned Enterprises In Increasing Green Economic Development In Villages Mulastih, Listiana Sri; Rohmah , Umdah Aulia; Hardayu, Audisty Prana; Ningsih, Tri Widyastuti; Syofya, Heppi
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.592

Abstract

This article comes from the author's service in the villages of Bulak and Bandar Baru for 1 month in these villages. This dedication began with the writer/devotee's sense of concern for villages that have great potential to be invaded by radicalism. This program is also a priority for BNPT and the Government of the Republic of Indonesia. "National preparedness as part of prevention is mandated by law, and we will implement this in village strengthening activities later, because if villages are ready, there is no room for terror groups to invite young people to become part of them," said the Commissioner General. Pol. Boy Rafli Amar. The results in this article show 1). One of the places where radicalism has the potential to enter is rural areas due to education, literacy and so on. 2). The teaching of religious moderation is a teaching that upholds the values of tolerance, four, and so on by relaxing the rules in religion. 3). Therefore, the writer/devotee decided to carry out education on religious moderation in order to counter radicalism in rural areas. This program is also in line with the BNPT and Indonesian Government programs.
MENGINTEGRASIKAN STORYTELLING MARKETING DALAM BRANDING PRODUK WILAYAH PERBATASAN DI IKM DESA SEKIDA, KABUPATEN BENGKAYANG, KALIMANTAN BARAT Hardiansyah, Gusti; Latifah, Latifah; Trisnawati, Ema; Hardayu, Audisty Prana; Fitriana, Ana; Purmono, Bintoro Bagus; Setiawan, Harry; Ardiansyah, Ardiansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29578

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengintegrasikan Storytelling Marketing dalam Branding produk IKM di Desa Sekida, Kabupaten Bengkayang, Kalimantan Barat. Melalui pendekatan kualitatif, tim melakukan observasi lapangan, wawancara mendalam, pelatihan, dan pendampingan kepada para pengrajin. Hasil kegiatan menunjukkan bahwa Storytelling Marketing dapat membangun identitas merek yang kuat dan menarik bagi produk IKM wilayah perbatasan. Dengan mengeksplorasi kisah unik di balik produk, mengemas kisah dalam bentuk menarik, menyebarkan kisah melalui berbagai saluran, melibatkan konsumen, serta memperbarui dan mengembangkan kisah secara berkelanjutan, produk IKM Desa Sekida dapat meningkatkan kesadaran merek, persepsi kualitas, loyalitas konsumen, dan engagement. Kegiatan ini juga membantu melestarikan warisan budaya lokal dan meningkatkan daya saing produk di pasar global. Meskipun terdapat tantangan dalam keterampilan pengrajin, pelatihan dan pendampingan telah membantu meningkatkan kemampuan mereka dalam menerapkan Storytelling Marketing secara efektif.
Co-Authors Ana Fitriana Andara, Maria Rosi ARDIANSYAH ARDIANSYAH Donny Dharmawan Ema Trisnawati Erna Listiana Feriansyah Frans Sudirjo Gunawan, Hendrik Gusti Hardiansyah Harry Setiawan Hasiun Budi Heppi Syofya, Heppi Ita Nurcholifah, Ita Januwati, Januwati Kurniawan, Yohanes Jhony Latifah Latifah Mulastih, Listiana Sri Ningsih, Tri Widyastuti Nur Afifah Nurul Septya Magisa Purmono, Bintoro Bagus Puspitasari, Nindy Rohmah , Umdah Aulia Sapala, Silpanus Dian Unggul Sagena Wahyuningsih, Devi Zulimi, Zulimi Zulkifli Zulkifli