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All Journal Kreativitas Pada Pengabdian Masyarakat (Krepa) Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Reni Diah Setiowati
Universitas Nahdlatul Ulama Lampung
Arts Humanities Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PELATIHAN KEWIRAUSAHAAN MELALUI PENDAMPINGAN SKILL PEMBUATAN RICE ANCHOVHY CRISPY (RICHOPY) BAGI SISWA DI SMK PGRI PASIR SAKTI LAMPUNG TIMUR Reni Diah Setiowati; Denny Kurniawan; Robi Santoso
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 2 No. 2 (2023): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pasir Sakti District is one of the sub-districts in East Lampung Regency and administratively consists of 8 villages, namely Pasir Sakti Village, Mekarsari Village, Mulyosari Village, Rejomulyo Village, Purworejo Village, Kedung Ringin Village, Sumur Tikus Village and Labuhan Ratu Village. People in this sub-district work as rice farmers and fishermen and many also work as fish farmers in ponds whose main commodities are shrimp and milkfish. One of the catches from fishermen in this area is anchovies or often called anchovies. And in certain seasons, the catch of anchovies can reach tens of quintals in one day of fishing. With this abundant catch, most people or fishermen only sell it in wet and dry form without carrying out further processing which has high economic value. The service team sees that there is a great opportunity to utilize this large source of raw materials, namely by processing rice anchovies into other goods that have higher economic value which can provide better results for the welfare of the community who want to jointly develop rice anchovy processing. the. Students at Vocational High Schools or abbreviated as SMK PGRI Pasir Sakti, who generally have the paradigm that when they graduate from school they have to work in a certain place, need to change their mindset so that they are willing to try to independently produce something, not just through working as workers. . So the service team plans to carry out entrepreneurship development training, especially for prospective graduates of SMK PGRI Pasir Sakti and generally all parties in the school and the surrounding community, namely by making or processing rice anchovies into crispy rice anchovies (Rice Anchopy Crispy) or abbreviated as "Crispy Anchovy Rice" RICHOPY”. In this training, all training partner participants will also be provided with material regarding entrepreneurship development in order to gain new insights in developing a business.
Peternakan Perkutut Warna El-Rozi sebagai Sarana Pendidikan Karakter dan Kewirausahaan bagi Santri dan Masyarakat Tegineneng, Lampung Robi Santoso; Reni Diah Setiowati; Riski Eka Lestari; Ilham Setio Wibowo; Laila Khairun Nisa; Fatma Afriyani
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9vhq0g11

Abstract

Budidaya burung perkutut tidak hanya bernilai ekonomis tetapi juga berpotensi sebagai sarana pembelajaran karakter dan pengembangan kewirausahaan. Inisiatif ini bertujuan meningkatkan kapasitas warga dan pelajar di Tegineneng, Lampung, melalui pelatihan terpadu yang mengombinasikan aspek bisnis dan pendidikan. Pelaksanaannya mencakup: (1) penyuluhan dan pelatihan teknis, (2) bimbingan pembuatan kandang sistem intensif, (3) pelatihan pemasaran berbasis digital, serta (4) penyisipan materi kewirausahaan dan pelestarian alam dalam kurikulum pendidikan. Hasilnya, terjadi peningkatan kompetensi teknis peserta sebesar 85% dan munculnya lima unit usaha baru dengan pendapatan bulanan Rp2,5 juta. Program ini sekaligus mengajarkan nilai-nilai kedisiplinan, tanggung jawab, dan kolaborasi. Dukungan pemerintah setempat memperkuat keberlanjutan program yang dapat diadopsi di wilayah lain untuk menyinergikan penguatan ekonomi dan pembentukan karakter.
Pelatihan Digital Marketing Berbasis Google Maps pada Mahasiswa Kewirausahaan Robi Santoso; Reni Diah Setiowati; Laila Khairun Nisa; Fatma afriyani; Riski Eka Lestari
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): NOVEMBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/18hzh820

Abstract

Percepatan transformasi digital mendorong perubahan mendasar dalam strategi pemasaran, di mana kehadiran digital berbasis lokasi menjadi prasyarat kompetitif. Google Business Profile (GBP) melalui Google Maps muncul sebagai platform strategis yang belum banyak dimanfaatkan oleh wirausaha muda, meskipun mereka merupakan generasi digital native. Kegiatan pengabdian masyarakat ini dirancang untuk menjembatani kesenjangan antara literasi konsumsi digital dan kemampuan produksi digital bisnis mahasiswa kewirausahaan. Melalui pendekatan pelatihan terpadu yang menggabungkan penyampaian konsep, praktik langsung, dan pendampingan intensif, 13 mahasiswa dengan usaha rintisan dibimbing untuk membangun dan mengoptimalkan profil digital usaha mereka. Hasil evaluasi menunjukkan pencapaian yang signifikan: seluruh peserta (100%) berhasil membuat akun GBP terverifikasi, 90% mampu mengoptimalkan profil secara lengkap, dan terjadi peningkatan pemahaman konseptual sebesar 42%. Usaha peserta mulai terdeteksi dalam pencarian Google Maps dalam 3–7 hari pasca-verifikasi. Kegiatan ini tidak hanya berhasil meningkatkan visibilitas digital usaha rintisan, tetapi juga mengubah mindset peserta tentang pentingnya search visibility dalam ekosistem pemasaran modern. Untuk keberlanjutan dampak, direkomendasikan pembentukan ekosistem pendampingan berkelanjutan yang meliputi komunitas pembelajaran, workshop lanjutan, dan mekanisme digital check-up berkala.
Pengaruh Transformasi Digital dan Kepatuhan Hukum Perlindungan Data terhadap Kepercayaan Pelanggan pada Platform Ritel Digital (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Nahdlatul Ulama Lampung Robi Santoso; Riski Eka Lestari; Reni Diah Setiowati; Fatma Afriyani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/40eqr862

Abstract

Digital transformation has fundamentally reshaped the retail industry by enhancing efficiency, personalization, and transactional convenience. Nevertheless, rapid digitalization has also intensified concerns regarding personal data protection, which directly affects customer trust. This study aims to examine the effects of digital transformation and legal compliance with data protection regulations on customer trust in digital retail platforms. A quantitative explanatory survey was employed, involving 50 students from the Faculty of Economics and Business, Universitas Nahdlatul Ulama Lampung, as active users of digital retail platforms. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with R Studio. The findings reveal that both digital transformation and data protection legal compliance have positive and significant effects on customer trust, with legal compliance exerting a stronger influence. These results indicate that in a mature digital retail ecosystem, customer trust is shaped not only by technological sophistication but also by legal legitimacy and robust data protection assurance. This study enriches digital retail literature by integrating technological and legal perspectives in explaining customer trust formation.
Co-Authors Denny Kurniawan Fatma Afriyani Ilham Setio Wibowo Laila khairun nisa Riski Eka Lestari Robi Santoso