Article Per Year (5 Year)
p-Index From 2021 - 2026
1.513
P-Index
This Author published in this journals
All Journal Kreativitas Pada Pengabdian Masyarakat (Krepa) Neraca Manajemen, Akuntansi, dan Ekonomi Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Servitia: Journal of Community Service and Engagement Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Robi Santoso
Universitas Nahdlatul Ulama Lampung
Arts Humanities Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
PENGARUH MEDIA SOSIAL, KUALITAS PRODUK DAN HARGA TERHADAP PEMBELIAN TOKO RITEL DI KECAMATAN TEGINENENG LAMPUNG Robi Santoso; Desi Nur Indah Sari; Rohmatun Nikmah
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 2 No. 4 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada penelitian ini dilakukan pada toko ritel yang tersebar di Kecamatan Tegineneng Lampung, dengan menggunakan pendekatan metode Kuantitatif serta pada teknik pengumpulan data memakai metode Kuisioner serta dokumentasi dan observasi lapangan, dalam penelitian ini populasi yang di pakai adalah orang yang memutuskan pembelian di Toko Ritel yang berada di sekitar tempat tersebut, yang dimana diperoleh sampel 200 responden dengan menggunakan Rumus Slovin, dan analisis pengolahan data menggunakan SPSS 21 ,SEM 8.80. Dari hasil olah data dengan menggunakan SEM 8.80 di peroleh 1. Media Sosial Tidak perpengaruh positif terhadap pembelian di Toko Ritel.dengan nilai thitung =0,11< nilai ttabel (α=0,05) = 0,165. 2, Berpengaruh Langsung Positif Variabel Kualitas Produk terhadap Variabel Pembelian di Toko Ritel thitung = 3,03 > (α=0,05) = 0,165. 3. Berpengaruh Langsung Positif Variabel Harga terhadap Variabel Pembelian di Toko Ritel thitung = 2,20 > (α=0,05) = 0,165. 4. Tidak perpengaruh positif Variabel Media Sosial terhadap Variabel Harga. thitung = 0,25 < (α=0,05) = 0,165.5 Berpengaruh Langsung Positif Variabel Harga terhadap Variabel Pembelian di Toko Ritel thitung = 3,57 > (α=0,05) = 0,165
PELATIHAN KEWIRAUSAHAAN MELALUI PENDAMPINGAN SKILL PEMBUATAN RICE ANCHOVHY CRISPY (RICHOPY) BAGI SISWA DI SMK PGRI PASIR SAKTI LAMPUNG TIMUR Reni Diah Setiowati; Denny Kurniawan; Robi Santoso
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 2 No. 2 (2023): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pasir Sakti District is one of the sub-districts in East Lampung Regency and administratively consists of 8 villages, namely Pasir Sakti Village, Mekarsari Village, Mulyosari Village, Rejomulyo Village, Purworejo Village, Kedung Ringin Village, Sumur Tikus Village and Labuhan Ratu Village. People in this sub-district work as rice farmers and fishermen and many also work as fish farmers in ponds whose main commodities are shrimp and milkfish. One of the catches from fishermen in this area is anchovies or often called anchovies. And in certain seasons, the catch of anchovies can reach tens of quintals in one day of fishing. With this abundant catch, most people or fishermen only sell it in wet and dry form without carrying out further processing which has high economic value. The service team sees that there is a great opportunity to utilize this large source of raw materials, namely by processing rice anchovies into other goods that have higher economic value which can provide better results for the welfare of the community who want to jointly develop rice anchovy processing. the. Students at Vocational High Schools or abbreviated as SMK PGRI Pasir Sakti, who generally have the paradigm that when they graduate from school they have to work in a certain place, need to change their mindset so that they are willing to try to independently produce something, not just through working as workers. . So the service team plans to carry out entrepreneurship development training, especially for prospective graduates of SMK PGRI Pasir Sakti and generally all parties in the school and the surrounding community, namely by making or processing rice anchovies into crispy rice anchovies (Rice Anchopy Crispy) or abbreviated as "Crispy Anchovy Rice" RICHOPY”. In this training, all training partner participants will also be provided with material regarding entrepreneurship development in order to gain new insights in developing a business.
Analisis Bauran Pemasaran (Marketing Mix) 4P pada Usaha Tahu Ibu Tri Wulandari di Desa Raman Fajar, Lampung Timur Melani Sintawati; Robi Santoso; Denny Kurniawan
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qbd86q60

Abstract

This study aims to analyze the implementation of the 4P marketing mix strategy and identify obstacles faced by Ibu Tri Wulandari's home-based tofu enterprise in Raman Fajar Village, East Lampung. Using a descriptive qualitative approach, data were gathered through observation, in-depth interviews, and documentation. The Miles and Huberman interactive model was applied for data analysis, while source and method triangulation ensured validity. Results indicate that all marketing mix elements operate effectively. The product demonstrates superior taste, safety, and hygiene. Competitive pricing at IDR 500 per piece, combined with direct and indirect distribution channels, proves successful. Promotion strategies encompass WhatsApp, Facebook, word-of-mouth, and packaging media. However, operational constraints persist, particularly limited promotional reach that restricts market expansion beyond the local area.
Rekonstruksi Kebijakan Fasilitasi Hukum dan Pendaftaran Merek bagi UMKM Ekonomi Kreatif dalam Rangka Percepatan Pembangunan Ekonomi Daerah Fatma Afriyani; Ilham Setio Wibowo; Robi Santoso
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pe4y6481

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, contributing more than 60% to the national GDP and serving as the primary driver of regional economic development. However, the creative economy sector still faces significant challenges, particularly in legal protection for brands and products. Limited understanding of trademark registration, complex administrative processes, and relatively high costs result in many products being legally vulnerable and difficult to compete in wider markets. This study aims to analyze the reconstruction of legal facilitation policies and trademark registration for creative economy MSMEs as a strategy to accelerate regional economic development. Using a normative juridical approach with a statutory and conceptual approach, this research examines the implementation of Law Number 20 of 2016 concerning Marks and Geographical Indications, regional government policies, and their impact on MSME development. The findings indicate that while various facilitation programs have been implemented, their effectiveness is hindered by regulatory synchronization issues, limited budgets, and low digital literacy among MSME actors. This study recommends strengthening regulations through the formation of regional regulations that provide legal certainty, increasing budget allocation for intellectual property rights facilitation, and expanding partnerships with the private sector and higher education institutions.
Pemberdayaan Perempuan Pelaku Usaha Kuliner Rumahan Menuju Kemandirian Ekonomi Robi Santoso; Fatma Afriyani; Riski Eka Lestari; Ilham Setio Wibowo; Denny Kurniawan
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aqdfyf38

Abstract

This community service program aimed to strengthen the economic independence of women operating home-based culinary businesses in Tambah Subur Village, Way Bungur District, East Lampung Regency. The program adopted a Participatory Action Research (PAR) approach involving 25 housewives through participatory observation, collaborative planning, production training, business management and digital marketing assistance, as well as monitoring and evaluation. The results indicated improved participant capacity in processing local food products, maintaining simple bookkeeping, calculating production costs, and utilizing social media for product promotion. Approximately 70% of participants adopted digital branding strategies, while average household income increased by 25–30% compared with pre-program conditions. The program also facilitated the establishment of a joint business group, strengthened local female leadership, and enhanced participants' awareness of their economic potential. These findings demonstrate that the PAR approach effectively promotes sustainable economic empowerment and supports the long-term development of women-led home-based culinary enterprises.
Peternakan Perkutut Warna El-Rozi sebagai Sarana Pendidikan Karakter dan Kewirausahaan bagi Santri dan Masyarakat Tegineneng, Lampung Robi Santoso; Reni Diah Setiowati; Riski Eka Lestari; Ilham Setio Wibowo; Laila Khairun Nisa; Fatma Afriyani
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9vhq0g11

Abstract

Budidaya burung perkutut tidak hanya bernilai ekonomis tetapi juga berpotensi sebagai sarana pembelajaran karakter dan pengembangan kewirausahaan. Inisiatif ini bertujuan meningkatkan kapasitas warga dan pelajar di Tegineneng, Lampung, melalui pelatihan terpadu yang mengombinasikan aspek bisnis dan pendidikan. Pelaksanaannya mencakup: (1) penyuluhan dan pelatihan teknis, (2) bimbingan pembuatan kandang sistem intensif, (3) pelatihan pemasaran berbasis digital, serta (4) penyisipan materi kewirausahaan dan pelestarian alam dalam kurikulum pendidikan. Hasilnya, terjadi peningkatan kompetensi teknis peserta sebesar 85% dan munculnya lima unit usaha baru dengan pendapatan bulanan Rp2,5 juta. Program ini sekaligus mengajarkan nilai-nilai kedisiplinan, tanggung jawab, dan kolaborasi. Dukungan pemerintah setempat memperkuat keberlanjutan program yang dapat diadopsi di wilayah lain untuk menyinergikan penguatan ekonomi dan pembentukan karakter.
Pelatihan Digital Marketing Berbasis Google Maps pada Mahasiswa Kewirausahaan Robi Santoso; Reni Diah Setiowati; Laila Khairun Nisa; Fatma afriyani; Riski Eka Lestari
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): NOVEMBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/18hzh820

Abstract

Percepatan transformasi digital mendorong perubahan mendasar dalam strategi pemasaran, di mana kehadiran digital berbasis lokasi menjadi prasyarat kompetitif. Google Business Profile (GBP) melalui Google Maps muncul sebagai platform strategis yang belum banyak dimanfaatkan oleh wirausaha muda, meskipun mereka merupakan generasi digital native. Kegiatan pengabdian masyarakat ini dirancang untuk menjembatani kesenjangan antara literasi konsumsi digital dan kemampuan produksi digital bisnis mahasiswa kewirausahaan. Melalui pendekatan pelatihan terpadu yang menggabungkan penyampaian konsep, praktik langsung, dan pendampingan intensif, 13 mahasiswa dengan usaha rintisan dibimbing untuk membangun dan mengoptimalkan profil digital usaha mereka. Hasil evaluasi menunjukkan pencapaian yang signifikan: seluruh peserta (100%) berhasil membuat akun GBP terverifikasi, 90% mampu mengoptimalkan profil secara lengkap, dan terjadi peningkatan pemahaman konseptual sebesar 42%. Usaha peserta mulai terdeteksi dalam pencarian Google Maps dalam 3–7 hari pasca-verifikasi. Kegiatan ini tidak hanya berhasil meningkatkan visibilitas digital usaha rintisan, tetapi juga mengubah mindset peserta tentang pentingnya search visibility dalam ekosistem pemasaran modern. Untuk keberlanjutan dampak, direkomendasikan pembentukan ekosistem pendampingan berkelanjutan yang meliputi komunitas pembelajaran, workshop lanjutan, dan mekanisme digital check-up berkala.
Dampak Algorithmic Management Terhadap Profitabilitas dan Resiliensi Ekonomi UMKM pada Platform Food Delivery di Kota Metro Ilham Setio Wibowo; Robi Santoso; Tiara Anggia Dewi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5kkw7c30

Abstract

Due to digital transformation, MSMEs prefer to use food delivery platforms as a way to enhance their business outcomes and sustainability. Data-driven management systems are used by these platforms to control product visibility, order distribution, and data-based promotions. This study uses a quantitative approach to analyze the impact of algorithmic management on the profitability and economic resilience of MSMEs listed on food delivery platforms in Metro City. 30 MSMEs listed on the platform were surveyed in this research. The analysis was conducted using multiple linear regression. With a regression coefficient of 0.438 and a significance level of 0.000 (p < 0.05), the research results indicate that algorithmic management has a positive and significant effect on the profitability of SMEs. With a regression coefficient of 0.512 and a significance level of 0.000 (p < 0.05), algorithmic management also has a positive and significant impact on the economic resilience of SMEs. These results show that algorithmic systems enhance operational efficiency, improve market access, and help businesses adapt to changes in the business environment. This study provides a theoretical contribution to the development of literature on digital economy and entrepreneurship. It also offers practical implications for SMEs and policymakers in supporting the digital transformation of SMEs.
Pengaruh Transformasi Digital dan Kepatuhan Hukum Perlindungan Data terhadap Kepercayaan Pelanggan pada Platform Ritel Digital (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Nahdlatul Ulama Lampung Robi Santoso; Riski Eka Lestari; Reni Diah Setiowati; Fatma Afriyani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/40eqr862

Abstract

Digital transformation has fundamentally reshaped the retail industry by enhancing efficiency, personalization, and transactional convenience. Nevertheless, rapid digitalization has also intensified concerns regarding personal data protection, which directly affects customer trust. This study aims to examine the effects of digital transformation and legal compliance with data protection regulations on customer trust in digital retail platforms. A quantitative explanatory survey was employed, involving 50 students from the Faculty of Economics and Business, Universitas Nahdlatul Ulama Lampung, as active users of digital retail platforms. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with R Studio. The findings reveal that both digital transformation and data protection legal compliance have positive and significant effects on customer trust, with legal compliance exerting a stronger influence. These results indicate that in a mature digital retail ecosystem, customer trust is shaped not only by technological sophistication but also by legal legitimacy and robust data protection assurance. This study enriches digital retail literature by integrating technological and legal perspectives in explaining customer trust formation.
Co-Authors Denny Kurniawan Desi Nur Indah Sari Fatma Afriyani Ilham Setio Wibowo Laila khairun nisa Melani Sintawati Reni Diah Setiowati Riski Eka Lestari Rohmatun Nikmah Tiara Anggia Dewi