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All Journal Journal of Economic, Bussines and Accounting (COSTING) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Siti Nurhayati
Universitas Muhammadiyah Kupang
Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Penanganan Keluhan dan Komunikasi Pemasaran Terhadap Loyalitas Muhammad Ade Kurnia Harahap; Normansyah Normansyah; Siti Nurhayati; Irma M Nawangwulan; Samuel PD Anantadjaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7822

Abstract

Customer loyalty is one of the most important aspects in the business world. Retaining existing customers is often more cost-effective than finding new customers. The purpose of this study was to analyze the effect of complaint handling and marketing communication on loyalty. The research method used is a literature study or Library Research with a qualitative approach. Based on the literature review conducted on the results and discussion, it can be concluded as follows: (1) The effect of handling complaints has a positive effect on loyalty (2) The effect of marketing communication has a positive effect on loyalty. Keywords: complaint handling, marketing communication, loyalty
Leveraging Digital Platforms for Marketing in Indonesia: Strategies and Challenges Ansir Launtu; Siti Nurhayati; Muh. Abduh Anwar; Klemens Mere; Loso Judijanto
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol. 11 No. 1 (2026): February-April 2026, Saintek, Soial and Humanities
Publisher : Universitas Syiah Kuala and Collaboration Yayasan Yusda Edu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/sejarah.v11i1.464

Abstract

The digital landscape in Indonesia has undergone significant transformations, reshaping marketing strategies, presenting challenges, and unveiling new opportunities for businesses. This article conducts a comprehensive literature review spanning from 2019 to explore the dynamics of digital marketing transformation in Indonesia. The study investigates various strategies adopted by businesses to leverage digital platforms effectively, including social media marketing, influencer collaborations, search engine optimization (SEO), and content marketing. Moreover, it delves into the challenges encountered during the digital transformation process, such as technological limitations, privacy concerns, and the need for skilled digital marketing professionals. Furthermore, the article sheds light on the abundant opportunities emerging from Indonesia's digital evolution, such as access to a vast and diverse online audience, increased market reach, and enhanced customer engagement. By synthesizing recent scholarly works, industry reports, and empirical studies, this paper offers valuable insights into the current state of digital marketing in Indonesia. The findings contribute to the understanding of digital marketing strategies tailored to the Indonesian market context, while also highlighting areas for further research and strategic refinement. As Indonesia continues to embrace digitalization, understanding its unique challenges and opportunities becomes imperative for businesses aiming to thrive in the digital era.
Co-Authors Irma M Nawangwulan Klemens Mere LAUNTU, ANSIR Loso Judijanto Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Normansyah Samuel PD Anantadjaya