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All Journal GANESHA: Jurnal Pengabdian Masyarakat Journal of Community Services: Sustainability and Empowerment Interaksi : Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Maria Josef Retno Budi Wahyuni
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences Other

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Strategi Branding: Peran Media Sosial dalam Memajukan Perekonomian Masyarakat Melalui UKM Tjhin, Santo; Matahari, Tombak; Arsyadi, Rachmat; Wahyuni, Maria Josef Retno Budi; Harditya, Arya
Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 01 (2021): March 2021
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v1i1.166

Abstract

Sektor ekonomi memegang peranan penting dalam era globalisasi. Usaha kecil menengah (UKM) dalam perekonomian nasional memiliki peran penting dan strategis, karena keberadaan yang cukup dominan, dimana UKM mampu meningkatkan pendapatan masyarakat. Pada era globalisasi perkembangan teknologi bertumbuh dengan cepat, pemasaran yang semula tradisional beralih ke media online (digital), sehingga menimbulkan persaingan yang ketat dalam sektor pertumbuhan usaha. Menjadikan usaha kecil menengah (UKM) kurang dapat bersaing, dikarenakan tidak dapat memanfaatkan teknologi digital secara maksimal. Hal ini menimbulkan kesempatan dalam mengembangkan usaha bisnis menjadi terhambat. Melihat masalah yang ada, maka pengabdian kepada masyarakat ini dilakukan dengan memberi pelatihan pemberdayaan teknologi untuk meningkatkan perekonomian masyarakat melalui program Strategi Branding: Peran media sosial dalam memajukan perekonomian UKM di Komplek Bumi Malaka Sari, Buaran. Kegiatan ini bertujuan agar para UKM dan masyarakat setempat dapat memanfaatkan media sosial secara maksimal dalam UKM-nya dan siap bersaing. Melalui pelatihan yang diselenggarakan, diharapkan membantu meningkatkan nilai jual produk yang dihasilkan melalui media sosial sebagai bagian dari branding.
Capacity Building on BSB Organic Development Center Winarko, Hilarius Bambang; Fitriningrum, Andriati; Wahyuni, Maria Josef Retno Budi; Pulungan, Andrey Hasiholan
Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 02 (2021): September 2021
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v1i2.226

Abstract

This community service project was aimed to scale up Bina Sarana Bhakti (BSB) organic development center’s management with two-day workshops. BSB needs to improve its managerial skills and knowledge in-order able to transform its business in a more profitable way. Agile leadership with good communication approach and human capital plays important role in-order BSB able to keep in the right track and sustainable in facing fierced market competitions and future uncertainty.
USABILITY TESTING OF THE DIGITAL PUBLIC LIBRARY OF AMERICA WEBSITE: A CASE STUDY ON DIGITAL ARCHIVES Maryam Az-Zahra Suharwoto; Andreas Rio Adriyanto; Maria Josef Retno Budi Wahyuni
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20135189

Abstract

User experience is part of the most important aspects to consider in developing a website. Measuring user experience would lead to creating better websites, especially websites that specialize in digital archives such as Digital Public Library of America. As one of the leading countries in digital preservation and specializing in manuscripts and historical artifacts, the Digital Public Library of America website is one of the main sources of information that people access to retrieve information regarding that subject. Large amounts of preserved manuscripts are digitalized and open to public access. Users are able to reach a wide category of historical archives through a single medium, thus allowing a larger audience as it can reach people outside of America. Through usability testing, interviews and systematic literature review, several aspects of user experience become the main highlights and key points of the Digital Public Library of America website. This study employs a qualitative methodology by gathering data through interviews, direct observations, and literature review. Its main contribution is offering a strategic framework for developing comparable websites while addressing user requirements.
RANCANGAN KEMASAN BERBASIS BUDAYA UNTUK SUVENIR BONEKA ETNIK MINANG Andreas Rio Adriyanto; Maria Josef Retno Budi Wahyuni
GANESHA: Jurnal Pengabdian Masyarakat Vol 6 No 2 (2026): Juli 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v6i2.6746

Abstract

Kegiatan ini bertujuan merancang kemasan suvenir boneka etnik Hikayat Nusantara, khususnya seri Minang, yang menggabungkan aspek budaya, estetika, serta fungsi secara terpadu. Metode yang digunakan adalah pengumpulan data melalui observasi, wawancara, studi literatur, dan kajian visual. Proses perancangan dilakukan melalui lima tahapan, yaitu Discovery, Creation, Refinement, Implementation, dan Production. Kemasan berbahan karton dirancang dengan ilustrasi boneka etnik yang merepresentasikan kekayaan budaya Indonesia. Selain berfungsi sebagai pelindung produk, kemasan dilengkapi fitur magnet dan slot kartu untuk meningkatkan kemudahan penggunaan. Penyertaan kartu informasi dan sertifikat juga memberikan nilai edukatif bagi konsumen. Hasil menunjukkan bahwa desain kemasan mampu meningkatkan keterikatan emosional pembeli serta memperkuat daya saing produk di pasar suvenir etnik. Penelitian ini turut mendukung pelestarian budaya Indonesia melalui pengembangan desain suvenir yang inovatif, edukatif, dan berkelanjutan.
PENGEMBANGAN SISTEM IDENTITAS PRODUK SEBAGAI STRATEGI PENGUATAN BRAND PADA UMKM FAITH-BASED LIFESTYLE Andreas Rio Adriyanto; Maria Josef Retno Budi Wahyuni
GANESHA: Jurnal Pengabdian Masyarakat Vol 6 No 2 (2026): Juli 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v6i2.6861

Abstract

Exsultate! is a faith-based lifestyle brand that produces Catholic-themed apparel as a medium for expressing faith through fashion. This community service project was a continuation of a previous program that had successfully redesigned the brand identity, developed informative hangtags, and created liturgical-themed T-shirt designs. However, several challenges remained, including the absence of an integrated packaging system, internal garment labels, a limited range of design content, and an inefficient production strategy for a start-up SME. The program aimed to strengthen the product system through the design of packaging, internal labels, visual content, and a printed product catalog as appropriate design-based technologies to enhance the competitiveness of the enterprise. The project employed a combination of participatory design and design thinking through the stages of discovery, creation, refinement, implementation, and production, actively involving the partner throughout the process. The outcomes included twelve new design concepts, increasing the product collection to sixteen designs, DTF-based internal garment labels, a packaging system that reinforced the brand identity, and a printed catalog as a marketing and sales medium. In addition, a lean production strategy was implemented through a display sample, print-on-demand, and pull system approach, reducing inventory risk while improving cash flow efficiency. The program successfully strengthened Exsultate!'s brand identity and enhanced the partner's capacity in branding, product development, and sustainable production management.
DESIGN GAP ANALYSIS OF EPILEPSY SEIZURE ALERT MOBILE APPLICATIONS FOR BYSTANDER SUPPORT Nadira Anggrika Firdaus; Andreas Rio Adriyanto; Maria Josef Retno Budi Wahyuni
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 3 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21482666

Abstract

Seizure alert mobile applications were created as a solution to improve emergency response for People With Epilepsy (PWE). However, existing applications mostly focus on notifying remote caregivers, leaving a critical gap in on-site bystander support. This study presents a comparative analysis and design gap identification of four seizure alert mobile applications, such as Aura: Seizure First Aid, Epicentr, SeizAlarm, and SeizureAlert – MyMedicWatch from the perspectives of both primary users (PWE) and secondary users (bystanders as helpers). Using a feature comparisons framework grounded in Human-Computer Interaction (HCI) principles, this study identifies the design gaps across activation method, user focus, interaction output, and bystander guidance. Findings reveal that even though Epicentr, SeizAlarm, and SeizureAlert have adopted automatic heart rate-based activation, none provides guidance for bystanders, making PWE face the challenges of not being able to get proper help during a seizure. Aura: Seizure First Aid is the only app focused on bystander guidance during the critical five minutes yet remains limited by its dependence on manual activation by the PWE. This study concludes that the integration of automatic seizure detection with on-site bystander guidance represents the most critical unaddressed design gap in current seizure alert application development.
Inovasi Desain Kemasan Terjangkau Berbasis Partisipatif untuk Pemberdayaan UKM Ikan Tradisional di Desa Cipagalo Maria Josef Retno Budi Wahyuni; Wirania Swasty; Mohamad Tohir; Ayudhia Gita Ramadhani; Emiya Yolanda Br Kaban; Farand Ahmad Arzeli
Interaksi : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Interaksi - Desember
Publisher : PT. Faaslib Serambi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66341/interaksi.v2i2.311

Abstract

Usaha Kecil dan Menengah (UKM) pangan perdesaan memiliki peran strategis dalam mendukung ketahanan ekonomi dan pelestarian budaya lokal, namun kerap menghadapi keterbatasan pada aspek kemasan, identitas visual, dan pemasaran digital. Salah satu contohnya adalah UKM Pindang Ciganitri di Desa Cipagalo, Kecamatan Bojongsoang, Kabupaten Bandung, yang masih menggunakan kemasan konvensional sehingga kurang higienis, tidak terdiferensiasi, dan memiliki jangkauan pasar terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan daya saint UKM melalui inovasi kemasan yang terjangkau, kontekstual, dan adaptif terhadap pemasaran digital. Metode pelaksanaan menggunakan pendekatan desain partisipatif berbasis design-based research, yang melibatkan pelaku UKM dan aparat desa dalam seluruh tahapan kegiatan mulai dari identifkasi masalah, perancangan solusi, hingga uji coba luaran. Hasil kegiatan menunjukkan bahwa penerapan kemasan plastik vakum dengan cetak saring satu sisi mampu menurunkan biaya produksi hingga 35%, meningkatkan higienitas, serta memperkuat identitas visual enam varian Pindang Ciganitri. Selain menghasilkan luaran fisik berupa prototipe kemasan, kegiatan ini juga berdampak pada peningkatan literasi desain, kesadaran mutu produk, dan kesiapan pelaku UKM untuk mengadopsi pemasaran digital. Secara keseluruhan, kegiatan ini menunjukkan bahwa pendekatan desain partisipatif efektif sebagai strategi pemberdayaan UKM perdesaan dan berpotensi direplikasi pada konteks pengabdian masyarakat serupa.
Co-Authors Andreas Rio Adriyanto Andrey Hasiholan Pulungan Arsyadi, Rachmat Ayudhia Gita Ramadhani Emiya Yolanda Br Kaban Farand Ahmad Arzeli Fitriningrum, Andriati Harditya, Arya Hilarius Bambang Winarko, Hilarius Bambang Maryam Az-Zahra Suharwoto Mohamad Tohir Nadira Anggrika Firdaus Santo Tjhin Tombak Matahari Wirania Swasty