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Does Color Matter on Web User Interface Design Swasty, Wirania; Adriyanto, Andreas Rio
CommIT (Communication and Information Technology) Journal Vol 11, No 1 (2017): CommIT Vol. 11 No. 1 Tahun 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Media Promosi Bisnis Potensi Wisata Daerah Bandung Dengan Aplikasi Virtual Reality Triani, Ananda Risya; Adriyanto, Andreas Rio; Faedhurrahman, Deny
Jurnal Bahasa Rupa Vol 1 No 2 (2018): Jurnal Bahasa Rupa April 2018
Publisher : LPPM STMIK STIKOM Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1143.781 KB) | DOI: 10.31598/bahasarupa.v1i2.215

Abstract

One of the industrial sectors that can increase foreign exchange in Indonesia is the tourism industry. In 2019, the tourism industry in Indonesia is projected to be the largest foreign exchange earner through oil and gas, coal and palm oil. One aspect that supports the development of industry is the readiness of ICT. Bandung is one of the cities in West Java, which has sought to develop ICT, but needs to be improved further from the central / regional government, to the executant of the tourism industry. Bandung has a tourism potential that consists of natural attractions, culture, shopping, and culinary interesting to explore both by domestic tourists and foreign tourists. Thus, information technology that contains relevant and interesting information by using the right business model. Research methodology in data list technique which is measurement, interview, and literature study. Mobile apps are one of the information technology tools used by todays society, therefore interactive and can be used via mobile devices. Creative concepts applied to the 360​​° Virtual reality Panorama app. Through Virtual reality Panorama will create a different visual location, which can attract potential tourists to visit Bandung city destinations directly. In addition, the appropriate business model will be used on the system as part of the activity. It is expected that this research can support previous research in the field of visual communication design, ICT, and management.
DESIGN AND MULTIMEDIA LEARNING PRINCIPLES ON MOOC INDONESIAX Andreas Rio Adriyanto; Imam Santosa; Achmad Syarief; Irfansyah Irfansyah
Jurnal Cakrawala Pendidikan Vol 40, No 1 (2021): Cakrawala Pendidikan (February 2021)
Publisher : LPMPP Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/cp.v40i1.34699

Abstract

The “Kampus Merdeka” or “Freedom Campus” policy from the Indonesian Ministry of Education gives students the freedom to participate in learning activities outside their study program. Learning resources can be obtained from online-based learning. One online learning resource is MOOC (Massive Online Open Course), which has gained massive participation. Good quality learning materials can help students construct their knowledge. Indonesian MOOC providers have developed their learning materials, but they are still not optimal in quality. This study aims to analyze the implementation of design and multimedia principles on Indonesian MOOC’s learning materials. The research used a quantitative strategy with the data collection method of visual observation of the IndonesiaX materials compared to those of edX, Udemy, and Coursera materials. Data analysis was based on the visual analysis of 9 design principles and 12 multimedia learning principles. In this research, the findings reveal that the design consistency and icon representation principles are yet to have an optimal grade. The same conditions are also found in implementing the multimedia principles of coherence, redundancy, and modality. The findings in this study are expected to be a consideration for MOOC providers in designing better online learning materials.
Does Color Matter on Web User Interface Design Wirania Swasty; Andreas Rio Adriyanto
CommIT (Communication and Information Technology) Journal Vol. 11 No. 1 (2017): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Media Promosi Bisnis Potensi Wisata Daerah Bandung Dengan Aplikasi Virtual Reality Ananda Risya Triani; Andreas Rio Adriyanto; Deny Faedhurrahman
Jurnal Bahasa Rupa Vol. 1 No. 2 (2018): Jurnal Bahasa Rupa April 2018
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v1i2.215

Abstract

One of the industrial sectors that can increase foreign exchange in Indonesia is the tourism industry. In 2019, the tourism industry in Indonesia is projected to be the largest foreign exchange earner through oil and gas, coal and palm oil. One aspect that supports the development of industry is the readiness of ICT. Bandung is one of the cities in West Java, which has sought to develop ICT, but needs to be improved further from the central / regional government, to the executant of the tourism industry. Bandung has a tourism potential that consists of natural attractions, culture, shopping, and culinary interesting to explore both by domestic tourists and foreign tourists. Thus, information technology that contains relevant and interesting information by using the right business model. Research methodology in data list technique which is measurement, interview, and literature study. Mobile apps are one of the information technology tools used by today's society, therefore interactive and can be used via mobile devices. Creative concepts applied to the 360​​° Virtual reality Panorama app. Through Virtual reality Panorama will create a different visual location, which can attract potential tourists to visit Bandung city destinations directly. In addition, the appropriate business model will be used on the system as part of the activity. It is expected that this research can support previous research in the field of visual communication design, ICT, and management.
Andreas Rio Adriyanto MEMAHAMI PERILAKU GENERASI Z SEBAGAI DASAR PENGEMBANGAN MATERI PEMBELAJARAN DARING Andreas Rio Adriyanto; Imam Santosa; Achmad Syarief
PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Vol 2 (2019): Seni, Teknologi, dan Masyarakat #4
Publisher : LP2MP3M, INSTITUT SENI INDONESIA SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/semhas.v2i0.116

Abstract

Virtualization in learning provides a barrier between students and lectures. The existence of a digital partitioncreating a boundary that gives freedom of students to collect data and information. Previous studies haveshown the low engagement on students in completing online learning courses. Although there are still weaknesses,the implementation of online learning is a necessity. Students who will use this online learning aregeneration Z. They were born in the period of 1997-2012 when computer technology and the internet haddeveloped. They are more familiar with the concept of digital information technology before getting to know theconcept of school. This generation is also referred to as digital natives. This research uses literature studiesand surveys on digital generation in relation to their digital activities. The results of this study are expected tobe one source of understanding the behavior of Generation Z as the basis of developing online learningmaterials.
PELATIHAN DESIGN THINKING PADA UMKM BINAAN KAMPUNG DIGITAL SENTRA KREASI Didit Widiatmoko Soewardikoen; Andreas Rio Adriyanto; Aria Ar Razi
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 3 (2022): APTEKMAS Volume 5 Nomor 3 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v5i3.5097

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the mainstay for the Indonesian economy. The pandemic, which has lasted two years and is still ongoing, has an impact on MSME entrepreneurs. The problem that is often encountered is that entrepreneurs are not ready to face sudden changes in the situation. This problem occurs in MSME entrepreneurs in Pameungpeuk District and its surroundings who are members of the MSMEs assisted by the Sentra Kreasi Digital Village Community. Innovation and development of products or services that can respond to these changes is needed. Community service by holding appropriate training to answer this problem, namely design thinking training which is expected to be able to make entrepreneurs remap and develop their products through innovation. The results of this training are to add insight and improve the skills of MSME entrepreneurs in developing products or services in dealing with disruption situations.
PERSEPSI MASYARAKAT TERHADAP ASOSIASI MEREK (BRAND ASSOCIATION) KOMUNITAS DATA SCIENCE INDONESIA MELALUI KONTEN MEDIA SOSIAL INSTAGRAM Aldy Nur Febrian; Djoko Murdowo; Andreas Rio Adriyanto
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 1 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i1.5813

Abstract

Digitalization and the internet have changed how people communicate and share information, including through Instagram. A community named Data Science Indonesia (DSI) aspires to become a medium for data literacy and knowledge related to data technology, especially in the data scientist profession. From 2021 to 2022, only 30 or around 11% of the content on Instagram was about data literacy or data technology education. The other 142 or 52.4% of the content is posters for online/ offline activities such as seminars and competitions in data. It is necessary to know that DSI's ideals align with what the community associates on Instagram. This study aims to determine public/ audience (followers) perceptions of DSI brand associations on Instagram. This mixed methods research uses a descriptive qualitative approach with observational data sources and questionnaires. Data analysis was done using the word cloud technique by grouping the keywords most frequently mentioned in the survey. The results of this study indicate that DSI's brand association on Instagram is partially in line with the expected community goals. Instagram becomes a representation/ face of a brand that can create perceptions and associations on certain things that must be aligned with the expected goals. Keywords: brand association, data science, instagram, perceptions, social media
ADAPTASI MODEL PEMBELANJAAN KONVENSIONAL SEBAGAI STRATEGI PENINGKATAN KETERJANGKAUAN PLATFORM ONLINE PENYEDIA BAHAN MAKANAN SEGAR DENGAN PENDEKATAN SERVICE DESIGN Achmad Irsyad Wahyudianto; Andreas Rio Adriyanto; Dandi Yunidar
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 2 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i2.29266

Abstract

Agree Mart adalah platform bahan makanan segar online yang tengah menghadapi tantangan keterjangkauan layanan yang menyebabkan masalah retensi pembelian. Keterbatasan merchant yang tersedia menghasilkan pengalaman pengguna yang kurang memuaskan, biaya pengiriman tinggi, dan menjadi ketergantungan pada voucher. Maka dibutuhkan solusi berupa strategi baru dengan memperbaiki Touchpoint yang tersedia saat ini melalui pendekatan Service Design dengan fokus pada jumlah optimal merchant dalam suatu wilayah. Penelitian ini menggunakan Metode Penelitian Desain dengan Kerangka Design Thinking dan mempertimbangkan Teori Tempat Sentral dan Teori Mix Marketing sebagai pendukung. Strategi yang diusulkan dibatasi pada tingkat kecamatan dan melibatkan pedagang sayur tradisional sebagai mitra untuk mengatasi keterbatasan jumlah merchant.
Perancangan Prototype Website untuk Coffee Shop Et Coffee Bandung Ananta, Irfan Fatur; Adriyanto, Andreas Rio; Lukito, Wahyu
KalaTanda Vol 5 No 1 (2023): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v5i1.6663

Abstract

Semakin ketatnya persaingan antar pelaku bisnis UMKM menyebabkan banyak UMKM tidak dapat mengembangkan dan mempertahankan usahanya. Kegagalan mempertahankan bisnis UMKM salah satunya disebabkan oleh pelaku usaha yang tidak dapat beradaptasi dengan pasar, kurangnya inovasi produk/ jasa, kegiatan promosi non-digital dan digital yang tidak efektif, serta kurangnya pemanfaatan internet dengan baik. Et Coffee merupakan sebuah usaha kecil menengah yang bergerak pada bidang kuliner dan berbasis di Kota Bandung. Et Coffee ini memiliki beberapa macam kendala salah satunya yakni kurangnya exposure untuk memperkenalkan brand dan kurangnya media informasi yang dapat membangun brand image, hal ini dikarenakan sistem media Instagram yang kurang efektif untuk menyediakan informasi, serta keterbatasan fungsi. Metode penelitian yang akan digunakan merupakan metode kualitatif, metode kualitatif digunakan untuk mendapatkan hasil yang mendalam. Sedangkan metode pengumpulan datanya menggunakan metode observasi, wawancara, studi pustaka dan pengumpulan survei. Perancangan prototype website ini bertujuan untuk membantu Et Coffee dalam mengembangkan bisnisnya. Tujuan dari penelitian tugas akhir ini adalah untuk menghasilkan rancangan website yang informatif dan efektif seputar Et Coffee dengan tujuan untuk membangun brand image coffee shop Et Coffee, penelitian ini menghasilkan kesimpulan bahwa perancangan website untuk coffee shop Et Coffee sangat diperlukan untuk menginformasikan hal-hal seputar Et Coffee dan menjangkau target pasar yang lebih luas.
Co-Authors Achmad Irsyad Wahyudianto Achmad Syarief Achmad Syarief Adya Mulya Prajana Akhmadi Akhmadi Aldy Nur Febrian Alwan, Difka Fauzidanh Ananda Risya Triani Ananta, Irfan Fatur Andriani, Luthfia Maullida Anggia, Rafi Hafizhni Anggoro, Wisnu Anggreini Siregar, Yulia Dewi Anisa Silviana Putri Annisa Ullya Rahma Ansori, Yoyo Zakaria Aria Ar razi Aryohadi, Miftah Tri Athifa Sri Ismiranti Aulia Rahmawardani Bijaksana Prabawa Chara Aulia Urrohim Charlilo, Chres Dandi Yunidar Darajat, Siti Aqila Deny Faedhurrahman Dicky Hidayat Didit Adwiyatmoko Soewardikoen Didit Widiatmoko Didit Widiatmoko Suwardikun Diena Yudiarti Dimas Krisna Aditya Djoko Murdowo Djoko Murdowo Faedhurrahman, Deny Faedhurrahman, Deny Fajar Ciptandi Farhan, Syauqi Firdaus Fitri, Ledy Maharani Geovani Da Rato, Claudio Hanif Azhar Imam Santosa Imam Santosa Irfansyah Irfansyah Jeremy Budhi Nugraha Jiwa Utama Juzma, Elma Khoiru Lillah, Ega Nursayekti Lilyana Yashila Rahima Surono Lukito, Wahyu Lukmanul Hakim, Muhamad Mahendra Nur Hadiansyah Maria Josef Retno Budi Wahyuni Maryam Az-Zahra Suharwoto Maulidya Dwi Rahmawati Michelle Angelica Mochamad Yudha Febrianta Mochammad Faizal Muhammad Khalil Gibran Nabila Febriyulisky Nadira Anggrika Firdaus Nugraha, Jeremy Budhi Nurul Fitriana Bahri Prahara, Gema Aria Putra Pratama, Rd. Muhammad Sopian Rahmawardani, Aulia Randi Apriansyah Ranti Rachmawanti Razi, Aria Ar Riksa Belasunda Rizka Rachmawati Saifullah, Adnan Sasangka Bhima Asmara Siwi, Sinta Raka Tryana Puji Pertiwi Wahyudianto, Achmad Irsyad Wirania Swasty Yanuar Rahman Yusup, Sandi