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Pramana Angga
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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ANALYSIS OF PALM SUGAR SUPPLY CHAIN WITH A FOOD SUPPLY CHAIN NETWORK APPROACH Imelda Yunita; Farida Hanum Hamzah; Pramana Angga; Mhd Andri Kurniawan
Indonesian Journal of Agricultural Economics Vol 13, No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.2.%p

Abstract

This study aims to determine the status of palm sugar supply chain in Rambah Tengah Barat Village, Rambah District, Rokan Hulu Province through an approach Food Supply Chain Network. The focus of the study was palm sugar production in Rambah Tengah Barat Village, Rambah District, Rokan Hulu Province. The research method is carried out in a purposive sampling,The data types used are primary data and secondary data. The study phase analyzed the palm sugar supply chain in Rambah Tengah Barat Village, Rambah District, Rokan Hulu Province through an approach Food Supply Chain Network starting from looking at supply chain objectives, existing supply chain structure, business processes down to resources in the brown sugar supply chain. The results show that the distribution model of the supply chain starts from farmers, collectors, retailers, stores and end consumers. Institutional strengthening among farmers is needed by forming groups of asphalt farmers to produce jaggery that can satisfy consumer demand. Production capacity is very limited and the use of technology is simple. 
PENERAPAN RENCANA STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN DENGAN MENGGUNAKAN METODE ANALISIS SWOT, DAN BCG MATRIX (STUDI KASUS PADA UKM TOM BATIK) Mhd Andry Kurniawan; Sispa Pebrian; Nur Hasnah AR; Imelda Yunita; Rahmadini Payla Juarsa; Niskan Walid Masruri; Pramana Angga
Indonesian Journal of Agricultural Economics Vol 13, No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.2.193-202

Abstract

AbstractTom Batik is one of “Usaha Kecil Menengah (UKM)” in Kulon Progo Region which is running on batik cloth priduction. These UKM always want to develop by providing the best quality of batik. This study uses SWOT analyze which aims to determine the various factors systematically to formulate a strategy. This analysis is based on the logic that can maximize the strenght and opportunities, but at the same time can minimize the weaknesses and threat. Moreover, the author also uses the BCG Matrix which aims to develop a balance between the various product portfolios and determine the position of the UKM’s market. In this study, distributed the questionnaire which contains 5 attributes of consumer needs. The results of the questionnaire showed that the expected level of consumer satisfaction is different with the state of UKM still today. SWOT analyze and BCG matrix which function is to provide strategies to UKM are used to overcome these problems. Based on the calculation, the calculation of Internal matrix and Eksternal matrix showed that Tom Batik was on the first quadrant ( aggressive ) with a 0.03 towards to the strenght and 2.00 towards the the opportunities , which means that Tom Batik has a very favorable situation . While the market position of Tom Batik which is obtained from BCG Matrix is located on the Question Mark position of market growth in 2011-2012 as many as 20 % and Relative Market Share as many as 0.4 . Business strategies which are suggested to companies for promotion optimizing among others in the community , give a view to the public that batik  is a traditional Indonesian clothing , further enhance product innovation , always maintaining the environment preservation so that the raw material of natural dyes will not extinct . It aims to increase the sales volume and revenues of UKM, so that UKM can get out of the competition .Keywords: SWOT, BCG, Tom Batik, Strategy
Co-Authors Hamzah, Farida Hanum Imelda Yunita Imelda Yunita Mhd Andri Kurniawan Mhd Andry Kurniawan Niskan Walid Masruri Nur Hasnah AR Rahmadini Payla Juarsa SISPA PEBRIAN