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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Arfiana Dita Arum Sari
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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ANALYSIS OF CONSUMER ATTITUDES AND PREFERENCES TOWARDS ORNAMENTAL PLANTS IN KARANGANDONG VILLAGE DRIYOREJO DISTRICT GRESIK REGENCY Arfiana Dita Arum Sari; Teguh Soedarto; Prasmita Dian Wijayati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11914

Abstract

Ornamental plants are greenery with considerable potential for development in Indonesia. The plethora of ornamental plant sellers leads consumers to carefully choose attributes that stand out in meeting their desired attitudes and preferences. This research aims to analyze the decision-making process for purchasing ornamental plants, consumer attitudes toward ornamental plant attributes, and the attribute combinations that constitute consumer preferences for ornamental plants. The data collection method involves purposive sampling with 100 respondents. The analysis methods encompass descriptive analysis, Multi-Attribute Fishbein analysis, and Conjoint analysis. The research findings reveal the decision-making process for purchasing ornamental plants, including recognizing the need to beautify a room/home, seeking information from family, evaluating alternative attributes such as price, making planned purchasing decisions, and buying different types of ornamental plants. Post-purchase behavior includes satisfied consumers, a willingness to make repeat purchases, and spreading information about ornamental plants. The overall consumer attitude toward ornamental plants (Ao total) is positive. Consumer preferences for ornamental plants, based on utility values and attribute levels, prioritize plant price (Rp. 100,000 – Rp. 300,000), plant size (60 – 100 cm), seller service (empathy), plant pot (ceramic/porcelain), and plant type (ornamental leafy plants). Keywords: Attitude, Preference, Consumer, Ornamental plants
Budidaya Ikan Nila Merah (Oreochromis SP.) Dengan Teknik Yumina Dan Bumina Sebagai Bisnis Yang Menguntungkan Bagi Masyarakat Arfiana Dita Arum Sari; Dita Atasa; Yana Yana; Asep Syaefuddin; Dewi Suryani; Rhomi Ardiansyah
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.251

Abstract

Fish is a biological resource in the form of aquatic biota which has the widest number and distribution on earth. The wide distribution of fish supports the large number of species diversity so that it occupies the largest percentage of vertebrate groups. SEAMEO BIOTROP (Southeast Asian Regional Center for Tropical Biology) is a Southeast Asian Ministers of Education’s Organization that provides programs for agricultural students. SEAMEO BIOTROP has several apprenticeship divisions, one of which is Sustainable Urban Agriculture Practitioner (PPB) which studies various problems and solutions to agriculture in the environment urban area. The sub-topic in the internship activities of the PPB division is Red Tilapia (Oreochromis sp.) cultivation with the Yumina and Bumina techniques which can be carried out in urban areas. The activities carried out include: 1. Seeding, 2. Maintenance, 3. Treatment. The purpose of this activity is to provide knowledge, understanding, and skills in cultivating red tilapia properly and correctly so that it can grow and generate large profits at harvest for the community.
Co-Authors Asep Syaefuddin Dewi Suryani Dita Atasa Prasmita Dian Wijayati Rhomi Ardiansyah Soedarto, Teguh Yana Yana