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All Journal Students´ Journal of Economic and Management Jurnal Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat AbdiMas IKRA-ITH ABDIMAS YUME : Journal of Management JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Economics and Digital Business Review MES Management Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JURNAL ABDIMAS PLJ Jurnal Informatika Ekonomi Bisnis Media Riset Bisnis Ekonomi Sains dan Terapan
Sophiyanto wuryan
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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PENGARUH FLASH SALE, PAYLATER, DAN FOMO TERHADAP PERILAKU IMPULSE BUYING PADA PLATFORM E-COMMERCE DI WILAYAH JAKARTA DAN BEKASI Wuryan, Sophiyanto; Amel, Dika Amelia; Baskara, Ika
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2032

Abstract

This study aims to analyze the influence of flash sales, paylater, and fear of missing out (FOMO) on impulse buying behavior on e-commerce platforms in Indonesia, focusing on TikTok Shop. The increasing trend of online shopping has encouraged spontaneous buying behavior due to promotional strategies that create a sense of urgency and provide ease of transaction. This study used a quantitative approach with a survey method by distributing questionnaires to 125 respondents who were TikTok Shop users in the Jakarta and Bekasi areas. The sampling technique used purposive sampling, while data analysis used multiple linear regression using SPSS version 23. The results showed that flash sales, paylater, and FOMO had a positive and significant influence on impulse buying, both partially and simultaneously. Of the three variables, paylater proved to have the most dominant influence on impulsive buying behavior. These findings provide managerial implications for e-commerce players to strengthen promotional strategies that emphasize a sense of urgency and ease of payment to encourage spontaneous consumer purchasing decisions.
PERAN BRAND EXPERIENCE, BRAND IMAGE, BRAND VALUE, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN COFFESHOP Wuryan, Sophiyanto; Ardyawati, Ananda Indhira
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2033

Abstract

This study aims to analyze the influence of Brand Experience, Brand Image, Brand Value, and Customer Satisfaction on Brand Loyalty among customers of Fore Coffee at Hive Harapan Indah, Bekasi. The research employed a quantitative approach, with data collected through questionnaires distributed to 105 active customers of Fore Coffee. Data were analyzed using multiple linear regression with the help of SPSS. The findings indicate that all four independent variables Brand Experience, Brand Image, Brand Value, and Customer Satisfaction have a positive and significant effect on Brand Loyalty, both simultaneously and. This research contributes theoretically to marketing literature, particularly in the context of the coffee shop industry in Indonesia, and offers practical implications for Fore Coffee’s management in developing marketing strategies focused on customer experience and satisfaction.
Co-Authors 08.05.51.0017 Andi Lukman 09.05.51.0087 Miftakul Khoir Ahmad Fuad AHMAD FUAD Amel, Dika Amelia Ardyawati, Ananda Indhira Arrayyan, Hawwah Damayanti, Lenny Dwi Dian Suprapti, 14.05.51.0141 Dian Suprapti, 14.05.51.0141 Djuarni, Wenny Euis Soliha Hanifa Novitasari, 13.05.51.0051 Hanifa Novitasari, 13.05.51.0051 Ibnu Setiobudi, 12.05.51.0053 Ibnu Setiobudi, 12.05.51.0053 Ika Baskara Ika Pratiwi, 14.05.51.0023 Ika Pratiwi, 14.05.51.0023 Irdanuraprida Idris Kartini Kartini Lenny Dwi Damayanti Lestari, Rizki Amalia Malabay Malabay Malabay Mohamad Rafli Azhar Mulyo Wiharto Muniroh, Muniroh Nizarlie, Eriene Iranie NUNUNG, AI Ratih Nadya Atika, 14.05.51.0243 Ratih Nadya Atika, 14.05.51.0243 Sadikin, Irma Savitri Sherlyana, Sherlyana Sinaga, Revin Samuel Theovani Sri Purwati, Sri Sundoro, Aries Susanto Susanto Suzy Widyasari Uci Paramita, 13.05.51.0032 Uci Paramita, 13.05.51.0032 Wahid, Jalaludin Zahrani, Ameylia