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All Journal Students´ Journal of Economic and Management Jurnal Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat AbdiMas IKRA-ITH ABDIMAS YUME : Journal of Management JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Economics and Digital Business Review MES Management Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JURNAL ABDIMAS PLJ Jurnal Informatika Ekonomi Bisnis Media Riset Bisnis Ekonomi Sains dan Terapan
Sophiyanto wuryan
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUKU GRAMEDIA PANDANARAN SEMARANG Ratih Nadya Atika, 14.05.51.0243; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

Customer purchasing behavior is unique because of the preference of everyone to a different things. It is influenced by many factors, including product, price, service quality, distribution, promotion and others. The puspose of this study was to analyze the effect of product, price, distribution and promotions on purchasing decisions at Gramedia Pandanaran Semarang Bookstrore, either partially or simultaneously. The result of the analysis can be concluded that: product has positive influence on purchase decisions. Price variable has positive influence on purchase decisions. Distribution variable has positive influence on purchase decisions. Promotion variable has a negative influence on purchase decisions. It is known that the value of Adjusted R Square is 0,281 which means that 28,1% of variation of purchasing decision can be explained by Product, price, distribution and promotion. Product, price, distribution and promotion has a positive influance jointly on purchasing decisions.Keywords: Product, Price, Distribution and Purchasing Decisions
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO M3 125 PADA PT HARPINDO JAYA CABANG NGALIYAN SEMARANG Ibnu Setiobudi, 12.05.51.0053; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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Consumer purchasing behavior is unique because of the preference of everyone to a different product. It is influenced by many factors, including price, product quality, service quality, differentiation and other promotions. The purpose of this study was to analyze the effect of product quality, perceived price and promotions on purchasing decisions Yamaha Mio motorcycle M3 125 PT Jaya branch Harpindo Ngaliyan Semarang, either partially or simultaneously. Data used in this study are primary data obtained directly from the original source. While the techniques used for data collection using a questionnaire to ask a number of written questions that are used to obtain information and respondents. The sample in this study is that consumers who buy and use the M3 125 Mio motorcycle on Harpindo Jaya Branch Ngaliyan Semarang as many as 100 people. The sampling technique used purposive sampling is a sampling technique on certain considerations that consumers who buy and use the M3 125 Mio motorcycle on Harpindo Jaya Branch Ngaliyan Semarang. Test equipment in this study using multiple linear regression. The results of the analysis can be concluded that: The product quality has positive influence on purchase decisions. The better the quality of the product, it will increase the purchasing decision. Perception price positive influence on purchase decisions. The better the perception of the price, then the buying decision will increase. Promotion of positive influence on purchase decisions. The more times the intensity of the sale, then the purchase decision will increase. Product quality, price perception and promotion of positive influence jointly on purchasing decisions. Keywords: product quality, price perception, promotion and purchasing decisions .
PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PT. NUSANTARA SAKTI DEMAK Uci Paramita, 13.05.51.0032; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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This purpose of this study was to analysis theeffect of service quality,quality product and perceived price to customer satisfaction PT.NusantaraSaktiDemak.Thepopulation in this study werecustomers who made a purchase on PT.NusantaraSaktiDemak.The number of samples studied were as many as 100 people wereselected as respondents used purposive sampling technique.Data collection methods used in this study wasquestionnaire filled out by respondents. The analysis technique has been done by using validity test, reliability test, linnear regression test,model feasibility test and hypothesis significancetest.Data processing using SPSS Version 19th. The results of this studyshowed that the service quality, product quality and perceived price have positive effect and significant to customer satisfaction. Keywords: Service Quality, Product Quality, Perceived Price and Customer Satisfaction
PENGARUH PERSEPSI HARGA, LOKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN YAMAHA SUKSES SEJAHTERA SILIWANGI SEMARANG Hanifa Novitasari, 13.05.51.0051; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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This purpose of this study was to analysis the effect of perceived price, location and service quality to customer satisfaction of Yamaha Sukses Sejahtera Siliwangi Semarang’s customers. The population in this study were customers who made for minimal twice purchase of service at Yamaha Sukses Sejahtera Siliwangi Semarang. The number of samples studied were as many as 100 people were selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents. The analysis technique has been done by using validity test, reliability test,multiple linear regressions test, model feasibility test and hypothesis significance test.Data processing using SPSS Version 19th.The results of this study showed thatperceived price, location and service quality have positive effect and significant on customer satisfaction. Keyword: perceived price, location, service quality and customer satisfaction
Co-Authors 08.05.51.0017 Andi Lukman 09.05.51.0087 Miftakul Khoir AHMAD FUAD Ahmad Fuad Amel, Dika Amelia Ardyawati, Ananda Indhira Arrayyan, Hawwah Damayanti, Lenny Dwi Dian Suprapti, 14.05.51.0141 Dian Suprapti, 14.05.51.0141 Djuarni, Wenny Euis Soliha Hanifa Novitasari, 13.05.51.0051 Hanifa Novitasari, 13.05.51.0051 Ibnu Setiobudi, 12.05.51.0053 Ibnu Setiobudi, 12.05.51.0053 Ika Baskara Ika Pratiwi, 14.05.51.0023 Ika Pratiwi, 14.05.51.0023 Irdanuraprida Idris Kartini Kartini Lenny Dwi Damayanti Lestari, Rizki Amalia Malabay Malabay Malabay Mohamad Rafli Azhar Mulyo Wiharto Muniroh, Muniroh Nizarlie, Eriene Iranie NUNUNG, AI Ratih Nadya Atika, 14.05.51.0243 Ratih Nadya Atika, 14.05.51.0243 Sadikin, Irma Savitri Sherlyana, Sherlyana Sinaga, Revin Samuel Theovani Sri Purwati, Sri Sundoro, Aries Susanto Susanto Suzy Widyasari Uci Paramita, 13.05.51.0032 Uci Paramita, 13.05.51.0032 Wahid, Jalaludin Zahrani, Ameylia