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All Journal Nomosleca Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen Informasi dan Komunikasi Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Jurnal Karya untuk Masyarakat (JKuM)
Muhammad Fadeli
Universitas Bhayangkara Surabaya
Humanities Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Nomosleca

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Digital Marketing : The Solution of Omah Japo to Survive in Pandemic Covid-19 Muhammad Fadeli
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.7173

Abstract

The pandemic resulted in a decline in MSME turnover by up to 75%, dueto government restrictions through PSBB and PPKM. Through digital marketing, business actors can promote their products, interact with users, and even transact directly. The challenge for MSMEs is a digital marketing strategy; create image content, create video content, and advertise such content through social media. The purpose of the study was to determine the role of digital marketing in maintaining a business. The research approach is a qualitative descriptive naturalistic involving the most of business informants Omah Japo. Data collection techniques were carried out through observation and interviews. The results showed that Omah Japo's digital marketing was social media Facebook, Instagram, and WhatsApp groups. Through these three media, it is an oven that Omah Japo is able to maintain consumer interest with stable sales figures.Keywords: Digital Marketing, Covid-19, Omah Japo
Co-Authors Andri Setiawan Bagus Ananda K Bagus Ananda Kurniawan Cindy Meidina Trihapsari Dr. Fitria Widiyani Roosinda, S.Sos, M.Si Fierda Nurany Laili Dwi Agustina M. Hilmi Azis Muhammad Aris Oktavianto Musahadah - Nadya Sawitri Octama Dwirista Safira Firdaus Tira Fitriawardhani Tri Prasetijowati