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The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya Lestari, Ananda Dwi; Baktiono, Agus; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of Î² = 0.644.

Comparison Analysis of Online Shop between Lazada and Shopee on Students of The Faculty of Economics and Business (FEB) Narotama University Surabaya, Indonesia Sadewo, Anarki Bayu; Baktiono, R. Agus
Quantitative Economics and Management Studies Vol. 1 No. 5 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze differences in consumer satisfaction in buying products through the Online Shop between SHOPEE and LAZADA among FEB students of Narotama University Surabaya seen from the perception of how to use applications, promotions, prices, and satisfaction. This type of research is comparative research with a quantitative approach. The population in this study were students of the Faculty of Economics and Business at Narotama University who had used both Lazada and Shoppe online shop applications using purposive sampling in the research sample. The research data was obtained by distributing research questionnaires on How to Use, Promotion, Price, and Customer Satisfaction, to 85 respondents. The results showed that: (1) There are differences in the variable of how to use the application between the Lazada online shop and Shopee, (2) There is no difference in the variable promotional activities carried out between the Lazada online shop and Shopee, (3) There are differences in the product price variables offered between the Lazada online shop and Shopee, (4 There is no difference in the consumer satisfaction variable in shopping through the Lazada online shop with Shopee.

The Influence of Work Motivation and Compensation on Employee Performance in PT Delami Brands Kharisma Busana Surabaya Safitri, Nur Laili; Baktiono, R. Agus; Damayanti, Elok; Arimbawa, I Gede
Quantitative Economics and Management Studies Vol. 2 No. 3 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to determine the effect of work motivation and compensation on the performance of PT. Delami Brands Kharisma Busana Surabaya. This study used a quantitative approach and data collection through questionnaires and observations. With a population of 76 respondents. Analysis of the data used the validity test, reliability test, classic assumption test, and multiple linear analysis test. The results showed that the effect of work motivation and compensation on the performance of PT. Delami Brands Khasrisma Busana Surabaya showed positive and significant results. The F test results are 70,878> F table = 2,92 simultaneously. Partially work motivation of 8.433> t table 1.993 has a significant effect on employee performance, compensation of 4.564> 1.993 has a significant effect on the performance of employees of PT. Delami Brands Kharisma Busana Surabaya.

The Influence of Product, Restaurant Atmosphere, Customer Value, and Customer Loyalty through Customer Statisfacation as Mediation (Case study on Choie Dimsum Surabaya) Antikasari, Romadini; Baktiono, Agus; Arimbawa, I Gede; Damayanti, Elok
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

The purpose of this study was to analyze the effect of product quality, restaurant atmosphere, and customer value on customer satisfaction and customer loyalty. This type of research is quantitative. The population of this study were 95 respondents who bought at Surabaya Choie Dimsum. The analysis technique used is Partial Least Square (PLS). Data was obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that product quality, restaurant atmosphere, and customer value have a positive and significant influence on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty.

The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya Ananda Dwi Lestari; Agus Baktiono; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0.644.

Comparison Analysis of Online Shop between Lazada and Shopee on Students of The Faculty of Economics and Business (FEB) Narotama University Surabaya, Indonesia Anarki Bayu Sadewo; R. Agus Baktiono
Quantitative Economics and Management Studies Vol. 1 No. 5 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze differences in consumer satisfaction in buying products through the Online Shop between SHOPEE and LAZADA among FEB students of Narotama University Surabaya seen from the perception of how to use applications, promotions, prices, and satisfaction. This type of research is comparative research with a quantitative approach. The population in this study were students of the Faculty of Economics and Business at Narotama University who had used both Lazada and Shoppe online shop applications using purposive sampling in the research sample. The research data was obtained by distributing research questionnaires on How to Use, Promotion, Price, and Customer Satisfaction, to 85 respondents. The results showed that: (1) There are differences in the variable of how to use the application between the Lazada online shop and Shopee, (2) There is no difference in the variable promotional activities carried out between the Lazada online shop and Shopee, (3) There are differences in the product price variables offered between the Lazada online shop and Shopee, (4 There is no difference in the consumer satisfaction variable in shopping through the Lazada online shop with Shopee.

The Influence of Work Motivation and Compensation on Employee Performance in PT Delami Brands Kharisma Busana Surabaya Nur Laili Safitri; R. Agus Baktiono; Elok Damayanti; I Gede Arimbawa
Quantitative Economics and Management Studies Vol. 2 No. 3 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to determine the effect of work motivation and compensation on the performance of PT. Delami Brands Kharisma Busana Surabaya. This study used a quantitative approach and data collection through questionnaires and observations. With a population of 76 respondents. Analysis of the data used the validity test, reliability test, classic assumption test, and multiple linear analysis test. The results showed that the effect of work motivation and compensation on the performance of PT. Delami Brands Khasrisma Busana Surabaya showed positive and significant results. The F test results are 70,878> F table = 2,92 simultaneously. Partially work motivation of 8.433> t table 1.993 has a significant effect on employee performance, compensation of 4.564> 1.993 has a significant effect on the performance of employees of PT. Delami Brands Kharisma Busana Surabaya.

The Influence of Product, Restaurant Atmosphere, Customer Value, and Customer Loyalty through Customer Statisfacation as Mediation (Case study on Choie Dimsum Surabaya) Romadini Antikasari; Agus Baktiono; I Gede Arimbawa; Elok Damayanti
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

The purpose of this study was to analyze the effect of product quality, restaurant atmosphere, and customer value on customer satisfaction and customer loyalty. This type of research is quantitative. The population of this study were 95 respondents who bought at Surabaya Choie Dimsum. The analysis technique used is Partial Least Square (PLS). Data was obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that product quality, restaurant atmosphere, and customer value have a positive and significant influence on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty.

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