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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Jafar Sidik Salim
Universitas Borneo Tarakan
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Sosialisasi Aspek Pemasaran dan Literasi Digital untuk Penguatan Kapasitas UMKM Juata Permai Agus Tri Darmawanto; Adhy Satya Pratama; Rusdy Setiawan; Witri Yuliawati; Asih Kusuma Wijayanti; Jafar Sidik Salim; Zakaria Basran; Djuanda Hatta
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/heemhy10

Abstract

MSMEs still face limitations in digital marketing and digital literacy. This community service activity aimed to strengthen the understanding of Juata Permai MSMEs through socialization focused on marketing and digital literacy. The activity included identification of partner needs, presentation of materials, demonstrations of relevant digital applications, and interactive discussion. Materials covered digital marketing and social media, basic branding and creative design, digital transactions and transaction security, and an introduction to digital financial recording using SIAPIK. A Bank Indonesia (BI) practitioner provided additional reinforcement regarding transaction digitalization and the sustainable use of technology in business activities. The main output was the implementation of socialization and the strengthening of participants’ conceptual understanding. Because no pre-test, post-test, or business-performance measurement was conducted, the results are reported descriptively and do not claim quantitative improvement in skills or business performance. Follow-up mentoring is recommended to support more consistent technology use.
Co-Authors Adhy Satya Pratama Agus Tri Darmawanto hatta, djuanda Rusdy Setiawan Wijayanti, Asih Kusuma Yuliawati, Witri Zakaria Basran