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Rahayu, Nila
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENINGKATAN KUALITAS PRODUK DAN PEMASARAN USAHA FAM’S KITCHEN UNTUK MENDUKUNG PERTUMBUHAN EKONOMI LOKAL Pradnyani, I Gusti Agung Arista; Rahayu, Nila; Maryanti, Sri; Anwar, Adrianda; Genadi, Yeldy Dwi
Jurnal Abdimas Sangkabira Vol. 5 No. 2 (2025): Jurnal Abdimas Sangkabira, Juni 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i2.1666

Abstract

Fam's Kitchen, as one of the MSMEs operating as a street vendor at night markets and concerts, faces problems related to the appearance of the unattractive place of sale and limited marketing strategies, both conventionally and digitally. This community service program aims to improve product quality and marketing strategies, especially by utilizing social media and improving the design of the place of business. Through training and mentoring, Fam's Kitchen is expected to be able to develop product quality, enhance the appearance of its place of sale, and maximize digital marketing. With these steps, it is hoped that this business can compete on a broader market, increase competitiveness, attract more customers, and contribute more broadly to local economic growth and empowerment of MSMEs.
Diversifikasi Olahan Singkong untuk Peningkatan Ekonomi Masyarakat Desa Renggata Kabupaten Lombok Tengah Rahayu, Nila; Maryanti, Sri; Wardiningsih, Reny; Noviawan, Lalu Andika
https://jurnal.fe.unram.ac.id/index.php/abdimas/about/privacy Vol 6 No 1 (2025): Jurnal Abdimas Independen, Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/independen.v6i1.1673

Abstract

Singkong merupakan salah satu tanaman pangan yang memiliki potensi besar untuk diolah menjadi berbagai produk bernilai tambah. Namun, di Desa Renggata, Kecamatan Praya Barat Daya, Kabupaten Lombok Tengah, pengolahan singkong masih terbatas pada produk sederhana seperti keripik. Kegiatan pengabdian ini bertujuan untuk melakukan diversifikasi produk berbahan dasar singkong melalui pembuatan keripik ubi recah aneka rasa (manis dan pedas), sekaligus memberikan pelatihan terkait pengelolaan keuangan dan pemasaran bagi kelompok usaha Sale Harapan di Dusun Berobot. Metode kegiatan meliputi tahap persiapan, sosialisasi, serta pelaksanaan dan pendampingan. Hasil kegiatan menunjukkan peningkatan keterampilan masyarakat dalam mengolah singkong menjadi produk bernilai tambah serta peningkatan pengetahuan tentang pengelolaan keuangan dan strategi pemasaran. Analisis keuangan menunjukkan potensi keuntungan yang signifikn. Selain itu, dukungan pemasaran melalui desain kemasan, distribusi, dan kerjasama dengan pedagang lokal turut meningkatkan daya saing produk. Kesimpulannya, diversifikasi olahan singkong ini memberikan dampak positif terhadap perekonomian masyarakat setempat. Untuk keberlanjutan usaha, disarankan dilakukan pelatihan lanjutan di bidang pemasaran digital dan perluasan jaringan distribusi.
PELATIHAN DIGITAL FINANCIAL LITERACY DAN LITERASI KEUANGAN PADA COFFEE SHOP BARRENTS DI KOTA MATARAM Animah, Animah; Sasanti, Elin Erlina; Rakhmawati, Intan; Rahayu, Nila; Pradnyani, I Gusti Agung Arista; Nugraha, Lusi Shinta
Jurnal Abdimas Sangkabira Vol. 5 No. 2 (2025): Jurnal Abdimas Sangkabira, Juni 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i2.1692

Abstract

Pelaksanaan Pelatihan Literasi Keuangan Digital dan Literasi Keuangan untuk pemilik coffee shop bertujuan untuk meningkatkan keterampilan manajemen keuangan dan efisiensi operasional mereka. Inisiatif pengabdian masyarakat ini memberikan pengetahuan penting tentang teknologi keuangan modern, alat digital, dan strategi manajemen keuangan yang efektif. Peserta dibekali dengan keterampilan praktis dalam menggunakan aplikasi akuntansi digital dan sistem pembayaran, yang memfasilitasi pemantauan arus kas yang lebih baik, pengurangan biaya operasional, dan peningkatan profitabilitas. Pelatihan ini juga meningkatkan kesadaran akan pentingnya literasi keuangan di kalangan pengusaha coffee shop, yang banyak di antaranya mungkin sebelumnya mengabaikan aspek penting ini. Hasil positif yang diamati termasuk peningkatan keberlanjutan bisnis dan pengambilan keputusan keuangan yang lebih baik. Pendampingan berkelanjutan, materi pelatihan yang diperbarui, kolaborasi dengan lembaga keuangan, evaluasi rutin, dan penggunaan platform digital direkomendasikan untuk memastikan dampak dan relevansi pelatihan yang berkelanjutan.
Analisis Penerapan Manajemen Operasional Pada 201 Kreatif Organizer Lombok Rahayu, Nila; Sucipto, Bagas Putra
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 1 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i1.5823

Abstract

Industri event organizer (EO) di Indonesia terus berkembang pesat, menciptakan peluang bisnis yang menjanjikan sekaligus tantangan dalam pengelolaan operasional. Dalam dunia EO, keberhasilan sebuah acara tidak hanya bergantung pada kreativitas, tetapi juga pada bagaimana tim mengelola perencanaan, koordinasi, sumber daya, dan kualitas layanan. Penelitian ini berfokus pada 201 Kreatif Organizer di Lombok untuk memahami bagaimana penerapan manajemen operasional dapat meningkatkan efisiensi dan efektivitas kerja mereka.Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian ini mengumpulkan data melalui wawancara dengan pemilik dan tim manajemen, observasi langsung terhadap proses operasional, serta analisis dokumen terkait. Hasilnya menunjukkan bahwa 201 Kreatif Organizer menerapkan sepuluh aspek utama manajemen operasional, mulai dari perancangan acara, pengelolaan tim, manajemen rantai pasok, hingga evaluasi pasca-acara. Strategi berbasis teknologi, pelatihan rutin bagi tim, serta sistem evaluasi yang terstruktur terbukti berkontribusi besar dalam meningkatkan kinerja operasional dan kepuasan klien. Penelitian ini menegaskan bahwa keberhasilan event organizer bukan hanya soal ide kreatif, tetapi juga bagaimana manajemen operasional dijalankan secara sistematis dan fleksibel. Temuan ini diharapkan dapat menjadi referensi bagi EO lain dalam meningkatkan daya saing dan kualitas layanan mereka di industri kreatif. Kata kunci: Manajemen Operasional, Event Organizer, Strategi Bisnis, Kepuasan Klien
The Influence of Investment Knowledge, Risk Perception, and Return Expectations on Stock Investment Interest Among University Students. Anwar, Adrianda; Rahayu, Nila; Pradnyani, I Gusti Agung Arista; Genadi, Yeldy Dwi
Journal of Institution and Sharia Finance Vol. 8 No. 1 (2025): JUNI
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v8i1.6968

Abstract

Technological advancements have contributed to the growing participation of the younger generation in stock market investment. This study aims to examine the influence of investment knowledge, risk perception, and return expectations on stock investment interest among students of the Faculty of Economics and Business at the University of Mataram. The research employs a quantitative approach using a survey method. The sample consists of 93 fourth-semester students selected through purposive sampling. Data were analyzed using multiple linear regression with the aid of SPSS software. The results indicate that all three independent variables—investment knowledge, risk perception, and return expectations—have a positive and significant influence on stock investment interest, both simultaneously and partially. Among these, return expectations represent the most dominant factor in shaping investment interest. This study underscores the importance of comprehensive investment literacy in fostering healthy and sustainable investment behavior among the younger generation.
Penguatan Literasi Keuangan Syariah bagi Perempuan di Nasyiatul 'Aisyiyah Pagutan, Mataram Ferdaus, Nadia Nuril; Hastuti, Ely Windarti; Rahayu, Nila; Sumiarsih, Nani
https://jurnal.fe.unram.ac.id/index.php/abdimas/about/privacy Vol 6 No 1 (2025): Jurnal Abdimas Independen, Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/independen.v6i1.1838

Abstract

Abstrak: Manajemen keuangan keluarga merupakan fondasi penting dalam menciptakan ketahanan ekonomi rumah tangga. Dalam konteks Islam, pengelolaan keuangan tidak hanya berorientasi pada aspek teknis, tetapi juga nilai spiritual dan keberkahan harta. Pengabdian masyarakat ini bertujuan untuk meningkatkan literasi keuangan syariah bagi ibu-ibu anggota dan pengurus PCNA Muhammadiyah Pagutan, Mataram, yang berperan strategis sebagai pengelola utama keuangan keluarga. Kegiatan dilaksanakan melalui pendekatan partisipatif berbasis komunitas dengan metode sosialisasi, pelatihan praktis, dan diskusi interaktif. Materi yang diberikan mencakup prinsip dasar keuangan Islam, pencatatan anggaran rumah tangga, dan simulasi alokasi anggaran berbasis skala prioritas syariah. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep perencanaan keuangan, pentingnya pencatatan, serta keterampilan menyusun anggaran berbasis nilai-nilai Islam. Selain aspek teknis, pelatihan ini juga memperkuat kesadaran spiritual peserta akan pentingnya mengelola rezeki sebagai amanah. Program ini diharapkan menjadi kontribusi nyata dalam membentuk budaya finansial sehat yang berkelanjutan dan memberdayakan perempuan sebagai aktor utama dalam mewujudkan keluarga mandiri dan sejahtera secara Islami.
Pengaruh Biaya Corporate Social Responsibility Dan Struktur Modal Terhadap Nilai Perusahaan Dengan Kinerja Keuangan Sebagai Variabel Moderasi Pradnyani, I Gusti Agung Arista; Rahayu, Nila; Anwar, Adrianda; Muhtarom, Zamroni Alpian; Febriyanti, Kadek Ayu; Fhiratullah, Aditya
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.2124

Abstract

Purpose – This study aims to analyze the effects of Corporate Social Responsibility (CSR) costs and capital structure on firm value. In addition, it examines the role of financial performance, proxied by Return on Equity (ROE), as a moderating variable in these relationships, focusing on the mining sector in Indonesia. Novelty – The novelty of this research lies in employing profitability (ROE) as a moderating variable to simultaneously test the effects of CSR costs and capital structure on firm value. The emphasis on CSR costs (rather than disclosure) and the specific context of the mining sector subject to strict environmental regulations provide a more relevant and focused analytical dimension. Method – This research adopts a quantitative approach with an associative and causal design. Secondary data were obtained from annual and sustainability reports of mining companies listed on the Indonesia Stock Exchange for the 2020–2023 period, analyzed using moderated regression analysis (MRA) with t-tests, F-tests, and adjusted R². Findings – The results show that CSR costs have a positive and significant effect on firm value, while capital structure (DER) has a negative and significant effect. Furthermore, ROE moderates the effects of CSR costs and DER on firm value, where higher profitability strengthens the positive impact of CSR and mitigates the negative perception of leverage among investors. Limitations and Implications – This study is limited to the mining sector and a short observation period, which restricts the generalizability of its findings. Nevertheless, the results offer insights for managers to optimize CSR and capital structure, guide investors in evaluating long-term prospects, and support regulators in formulating transparency and sustainability policies.
PEMBERDAYAAN MASYARAKAT MELALUI PEMANFAATAN SUMBER PANGAN LOKAL SEBAGAI PRODUK INOVATIF BERNILAI TAMBAH DI DESA BATU MEKAR Wiliyani, Siti; Maryanti, Sri; Dayani, Rahman; Rahayu, Nila; Dewi, Suprayanti Martia; -, Sri Maryanti
Jurnal Pepadu Vol 6 No 3 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i3.8043

Abstract

This Community Service Program (PKM) aims to empower the residents of Dusun Prabe, Batu Mekar Village, West Lombok Regency, through the utilization of kolang-kaling (sugar palm fruit) as an innovative raw material for the development of healthy, locally-based functional beverages. Traditionally processed with limited added value, kolang-kaling holds great potential to be transformed into economically valuable products. The program was implemented in stages using participatory and educational approaches, including preparation (local potential survey), functional food concept dissemination, technical training, and business mentoring. The outcome of this initiative is the creation of Yogurt Wedang Kolang-Kaling, a functional drink that combines the probiotic benefits of yogurt with the nutrition and distinctive taste of kolang-kaling and traditional spices. This product not only carries economic value but also promotes the preservation of local wisdom. Practical training significantly enhanced community skills and awareness of entrepreneurship opportunities based on local resources. The participants’ enthusiasm and their initiative to continue production independently reflect the program’s success in fostering economic self-reliance. This innovation is expected to serve as a foundation for the development of sustainable and competitive home-scale enterprises. Thus, this activity demonstrates that local food-based innovations can serve as strategic solutions to holistically improve community welfare
Analisis Pengaruh Promosi Financial Technology (E-Money) Dan Ketersediaan Dana Melalui Gaya Hidup Terhadap Impulsive Buying (Studi Kasus Pada Karyawan Divisi Sparepart Rahayu, Nila; Abdurrahman, Abdurrahman; Dwi Genadi, Yeldy; Milawati, Nur Fazillah
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.230

Abstract

In the era of globalization, shopping activities are not only for buying goods needed or for fulfilling needs, but shopping has become a lifestyle, pleasure & psychological activity. Not only the promotion of e-money, lifestyle, availability of funds (money availability), it also becomes the basis for consumers to make purchases. This study aims to analyze the effect of financial technology promotion (e-money) and the availability of funds through lifestyles on impulsive buying. The population used in this study are employees of PT. Mitra Pinasthika Mulia Surabaya in the spareparts division and the number of samples of this study were 92 people with a purposive sampling method. This research used PLS as analysis. The results showed that e-money promotion had a negative influence on impulsive buying, e-money promotion had a positive effect on lifestyle, the availability of funds had no effect on impulsive buying, the availability of funds had a positive effect on lifestyle and lifestyle had a positive effect on impulsive buying.
Analisis Literasi Keuangan, Fintech dan Gaya Hidup terhadap Pengelolaan Keuangan Milenial dengan Moderasi Jenis Kelamin Rahayu, Nila; Agung Arista Pradnyani, I Gusti; Anwar, Adrianda; Bagas Muhammad Bagus Putra Sucipto, Raden
Jurnal Dinamika Ekonomi dan Bisnis Vol 22, No 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v22i2.8706

Abstract

The development of digitalization and globalization has driven the increasing use of digital financial services among the millennial generation. However, low financial literacy and a tendency towards a consumptive lifestyle remain issues in personal financial management. This study aims to examine the influence of financial literacy, financial technology, and lifestyle on the financial management of the millennial generation, with gender as a moderating variable. Sampling was conducted purposively to select 100 millennial respondents in Mataram City, using a quantitative associative research design. A five-point Likert scale questionnaire was used for data collection, and SPSS version 26 software was used to analyze the results using multiple linear regression and Moderated Regression Analysis (MRA). Based on the results of the study, financial literacy and the use of financial technology significantly improve the financial management of the millennial generation, but lifestyle has not been shown to have a significant impact. Furthermore, the relationship between financial management, fintech, lifestyle, and financial literacy is not influenced by gender. These results underscore the urgency of improving financial literacy and responsibly utilizing financial technology to support wiser and more sustainable financial management, particularly among the millennial generation
Co-Authors -, Sri Maryanti Abdurahman Abdurrahman Adrianda Anwar Agung Arista Pradnyani, I Gusti Andika Noviawan, Lalu Animah Animah Anwar, Adrianda Bagas Muhammad Bagus Putra Sucipto, Raden Dayani, Rahman Dwi Genadi, Yeldy Elin Erlina Sasanti Ely Windarti Hastuti, Ely Windarti Febriyanti, Kadek Ayu Ferdaus, Nadia Nuril Fhiratullah, Aditya Genadi, Yeldy Dwi I Gusti Agung Arista Pradnyani, I Gusti Agung Arista I.G.A Arista Pradnyani Milawati, Nur Fazillah Nugraha, Lusi Shinta Paranata, Adika Rakhmawati, Intan Robith Hudaya Saraswati, Ida Ayu Putri Sri Maryanti Sucipto, Bagas Putra Sumiarsih, Nani Suprayanti Martia Dewi, Suprayanti Martia Wardiningsih, Reny Wiliyani, Siti Yeldy Dwi Genadi Zamroni Alpian Muhtarom