Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Pengabdian dan Inovasi
Meilyana
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pendampingan Scale Up Aspek Pemasaran Usaha Younk Cookies dengan Pendekatan Model Project-Based Learning Pratama, Aryan; Anggriani, Rini; Faerrosa, Lady; Dewi, Puspita; Meilyana; Arsana, I Made Mangku; Akib, Nasifa Tridasari
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i2.333

Abstract

Digital transformation has played an important role in the sustainability of Micro, Small and Medium Enterprises (MSMEs). The use of digital platforms as a marketing strategy continues to show rapid development and has been able to expand market reach. However, not all MSME actors are able to adapt in their implementation and application independently due to low understanding of digital literacy. This community service is intended to encourage and determine solutions to problems in the marketing aspect in the digital era through a Project-Based Learning approach. Through this activity, business actors are able to identify and recognize the problems they are facing and find solutions to these problems. The use of Instagram social media in product marketing can be used as an effective promotional medium that has an impact on expanding market reach, increasing brand awareness, increasing production and sales. In the future, it is also expected to increase the capacity of financial management and digital payments.
Penerapan Strategi Marketing Communication pada PT PLN (Persero) Meilyana; Faerrosa, Lady
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 4 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i4.384

Abstract

Marketing communication strategies are a very important part of a company effort to convey valuable messages to consumers. This also applies to PT PLN (Persero) Induk Wilayah Nusa Tenggara Barat (PT PLN UIW NTB). Therefore, this service activity aims to help PT PLN UIW NTB implement various marketing communication strategies. The method of implementing this activity starts from the preparation, planning, preparation, implementation and evaluation stages. Some of the core activities carried out are the preparation of the PLN UIW NTB DimSum Podcast, creating PLN Mobile marketing content videos, monitoring news releases and media evidence of PT PLN UIW NTB. This entire series of activities was completed within one month. The results of this activity are the holding of podcast activities and positive news releases to help maintain the reputation of PT PLN UIW NTB. Through this activity, it is hoped that the company can continue to improve innovative marketing communication strategies and convey messages well and according to customers' objectives.
Co-Authors Akib, Nasifa Tridasari Anggriani, Rini Arsana, I Made Mangku Josman, Lady Faerrosa Pratama, Aryan Puspita Dewi, Puspita