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All Journal Jurnal Ilmiah Pengabdian dan Inovasi Mashlahah: Journal of Islamic Economics
Suparman, Muhammad
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Pendampingan dan Pelatihan Marketing bagi Pengrajin Gerabah : Marketing Rasidi, Moh.; Suparman, Muhammad; Abu Amin Fatoni, Novel; Anggun Estu Laksono, Priyo
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i2.348

Abstract

Community service aims to improve the marketing and sales skills of pottery products by craftsmen in Alas Kandang Village, Besuk District, Probolinggo Regency. The method used in this research is Participatory Action Research (PAR), which involves the active participation of craftsmen in every stage of planning, implementation, and evaluation of activities. The mentoring was conducted through a series of training activities designed to improve the artisans' understanding of effective marketing strategies. The artisans were also involved in the process of problem identification, solution planning, and change implementation as an effort to improve the competitiveness of their pottery products in the market. The results of the activity showed that through the PAR method, the artisans managed to improve their marketing capabilities, from improving product quality to utilizing social media to expand market reach. By actively participating in the research process, the artisans also developed a sense of ownership of the changes that occurred, thus strengthening the sustainability of their marketing efforts. Through this activity, it makes a positive contribution to local economic development, particularly in increasing the income and welfare of pottery artisans. The practical implication of this PkM activity is that the PAR approach can be an effective model in empowering local communities by involving them directly in the efforts to improve their livelihoods.
Pengaruh Pemahaman Produk Perbankan Syariah Dan Sistem Bagi Hasil Terhadap Minat Menjadi Nasabah Bank Syariah: (Studi Kasus pada Mahasiswa STAIPI Garut) Firdaus, Hasan; Shaddieqi, Zakie; Suparman, Muhammad; Zulfalah, Zulfalah
MASHLAHAH Vol. 1 No. 2 (2022): Mashlahah: Journal of Islamic Economics
Publisher : Sekolah Tinggi Agama Islam Darussalam Kunir

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62824/9f367v65

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh antara pemahaman produk perbankan syariah dan sistem bagi hasil terhadap minat menjadi nasabah bank syariah. Metodologi penelitian yang digunakan dalam penelitian ini adalah pendekatan metode survey kuantitatif dengan menggunakan teknik penyebaran angket dan wawancara. Objek dari penelitian ini adalah Mahasiswa STAIPI Garut. Hasil penelitian, menunjukkan bahwa pemahaman produk perbankan syariah dan sistem bagi hasil secara simultan berpengaruh signifikan terhadap minat menjadi nasabah. Signifikansi ini disebabkan oleh adanya kepercayaan yang dimiliki nasabah terkait keutamaan penggunaan sistem perbankan Syariah dalam kehidupan masyarakat muslim hal ini juga diperkuat oleh stigma bahwa perbankan Syariah akan mendatangkan keberkahan dan pahala dari Allah yang mampu membawa masyarakat muslim menjadi komunitas terbaik di dunia.
Co-Authors Abu Amin Fatoni, Novel Anggun Estu Laksono, Priyo Firdaus, Hasan Rasidi, Moh. Shaddieqi, Zakie Zulfalah, Zulfalah